Based on the modern enterprise management system, the Group is committed to building an all-media communication platform with new media as the core, actively exploring the operation mode of combining cultural tourism with media industry with Tibetan characteristics relying on Tibet's rich natural, historical and cultural resources, devoting itself to promoting the development and layout of Tibet's cultural creative industries and cultural tourism industrial chains, gradually transforming from a cultural tourism media group to an operating platform for cultural tourism resources, and actively building itself into a leading state-owned cultural enterprise in Xizang Autonomous Region.