What taboos should be avoided in album cover design?

Taking the album design as an example, its cover is mainly to protect the album, summarize the content and beautify the style, so as to attract people, convey correct information and shape a good image. As the face of an album, the cover mainly has these functions. It beautifies the inner meaning of an album by artistic means, through words, pictures, colors, plates and other aspects, and the cover design is particularly important for an album. Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) found that in the cover design, in order to pursue beauty for a while, it is often easy to have some wrong designs. An excellent album needs to avoid these mistakes in order to achieve the design purpose.

1, the album cover should be simple and uncomplicated.

Simplicity can make the design intention clear, while clear graphics will have a strong visual impact. Try to create rich pictures with fewer design elements. Get rid of all the superfluous things, don't finish the design language, and leave the imagination space to the readers. Some of our editors always want to express too much on the cover for fear that readers will not understand the contents of the book. The reality is that a small cover can't carry too much information, and the result is often counterproductive. It is better to give up boldly, seize and highlight the things that can move people's hearts the most, and get the effect of one when ten.

2, the album cover should be bright and not dark.

Compared with Europe and America, many book designs in our country always look gloomy. This may be related to our implicit personality, not as straightforward as westerners. Our books can often be read by one person, but they won't show up in the big environment. So I think the cover should be as bright as possible.

3. The album cover design should be stable and not messy.

Sometimes we emphasize that the cover of a book should be fresh, lively and modern, but its meaning refers to a relationship in the whole design. As long as one or two design elements in the cover are dynamic, it can show a strong sense of movement. If all the elements are in an unstable state, it is chaos, not excitement. The ancient poem says: "A little red in all green" is precisely because of the green background that red is eye-catching. At present, the covers of some of our books are too messy and noisy.

4. The album cover design should be clear.

The failure of some of our previous designs also lies in the communication barrier between editors and designers. We can't express our intentions in accurate language, which is often too general and conceptual, so that designers make mistakes in understanding, and sometimes they change further and further. To solve this problem, text editors should learn some design knowledge, master some professional vocabulary, contact designers more and try to communicate with them.

5. The album cover needs more examples.

Using examples is a simple and effective method. When you find it difficult to explain your intention clearly in words, you can find some book design samples similar to your ideas, so that designers can find the closest reference. At the same time, reading more examples can also attract attention, which is a very important way to improve aesthetic cultivation.