Corporate culture is a brand-new enterprise management theory, which originated in Japan and formed in the United States. It is the fourth management stage theory in the history of world enterprise management after classical management theory (also known as scientific management), behavioral science management theory and jungle school management theory (also known as management science), and it is also known as the "fourth management revolution" in the history of world enterprise management. The following is the significance of enterprise culture to enterprise development, welcome to read!
The book that marks the birth of corporate culture is Z Theory-How American Enterprises Meet Japanese Challenges, which was published in the United States 198 1- 1984 by william ouchi. The Art of Japanese Enterprise Management by Richard Pascale and Anthony Ados; Corporate culture-the spiritual pillar of modern enterprises (also translated as corporate culture), by Terrence Deere and Allen Kennedy; Seeking Advantages-Advantages of the Most Successful Companies in the United States (also translated as The Road to Success), by Thomas Petes and Robert Waterman Jr. and by Lawrence Miller, American Entrepreneurship-Eight Principles of Future Enterprise Management. Corporate culture holds that the basic principle of enterprise management is people-oriented, that is, respecting people's personality and promoting people's development as the center. The success of a successful enterprise lies not in its capital, technology, equipment, architecture, sales network and other hardware, but in its corporate culture dedicated to human development.
The significance of enterprise culture to enterprise development
(A) corporate culture can improve the core competitiveness of enterprises.
Lenovo's Liu Chuanzhi has a famous metaphor "house map". He compared the enterprise to a house, and the foundation of this house is the corporate culture. Corporate culture is the adhesive of enterprises, which can closely unite employees and make them have clear and coordinated goals. The spirit of "a fire" in Wangfujing Department Store is to light and warm every heart with the light and heat of people in the building. Under the guidance of this corporate culture, Qi Xin, an employee of Wangfujing Department Store, made concerted efforts to make the service quality of Wangfujing Department Store the best and strongest. At the same time, excellent corporate culture can improve the operational efficiency of enterprises, enhance the gold content of brands and increase the value of products, thus enhancing the competitiveness of enterprises in the market. Changde Cigarette Factory of China Tobacco Industry Co., Ltd. has formed a corporate culture in employee performance appraisal. The tasks and achievements of employees are not only compared with their own goals this time, but also compared with their achievements last year and the year before, and appropriate rewards are given. Such a corporate culture unconsciously improves the work and production efficiency of enterprises, thus improving the core competitiveness of enterprises.
(B) corporate culture can promote enterprises to achieve sustainable development.
At present, under the conditions of market economy and economic globalization, enterprises are facing severe challenges. Especially after China's entry into WTO, overseas goods have been continuously imported into China. At the same time, compared with other countries, the technical content of China's goods still has room for improvement, and the competition at home and abroad will be more intense. In order to gain a firm foothold in this grim situation, enterprises need to deepen the reform of corporate culture and realize the strategic goal of people-oriented sustainable development. At the same time, in the process of deepening system reform and establishing modern enterprise system, it is necessary to coordinate interest relations with economic ties and adjust employees' ideological concepts with cultural ties to provide spiritual motivation and ideological guarantee for deepening reform. The spirit of "seeking truth from facts, pioneering and enterprising" in Xidan Shopping Mall embodies the value concept of seeking truth from facts as the core and the business style of being sincere and trustworthy and pioneering and enterprising. It is this advanced corporate culture of "seeking truth from facts" and "fidelity" that makes Xidan Shopping Mall invincible among many mixed shopping malls and realize sustainable development. Another example is Mengniu Telunsu Company. Before the launch of this product, it was the "Black Iron Age" in china dairy. At that time, the competition of domestic dairy enterprises was almost fierce, the war caused by milk price escalated and the profit space was squeezed. Mengniu's corporate culture is innovative and enterprising, so that the protein content of Telunsu naturally reaches 3.3g, breaking the national standard of 2.9g, and the gold medal quality has won a good market reputation, enabling Mengniu enterprises to develop sustainably and for a long time in the dairy industry.
(C) corporate culture can promote the construction of socialist civilization
In the process of modern enterprise construction, excellent corporate culture is not only conducive to improving the overall quality of enterprise employees, cultivating excellent entrepreneurial spirit and shaping a good corporate image, but also conducive to creating a healthy and harmonious relationship between enterprises and society, thus promoting the construction of socialist civilization. As the main body of the socialist market economy, enterprises should create a positive corporate culture, which is not only conducive to their own development, but also represents the direction of China's advanced culture. Enterprises should be in line with society, and corporate culture should supplement and carry forward the positive energy advocated by socialism. During the 29-33 economic crisis in the United States, many American enterprises hung the Blue Eagle badge based on the Indian Thunderbird-a sign of obeying laws and regulations to cope with the crisis, and at the same time changed the corporate culture that focused on interests in the past and integrated with society, thus surviving the economic crisis. The same is true of socialist society. For example, China Railway No.1 Bureau has not only created brilliant achievements in the field of architecture, but also has rich cultural heritage. In the construction practice of more than half a century, they have forged the pioneering spirit of "not afraid of hardship, lack of oxygen and lack of spirit, stronger will in wind and rain, and higher pursuit at high altitude", the spirit of Daqin, the spirit of paving roads and bridges on the Qinghai-Tibet Plateau, and the enterprise spirit of "being honest and innovative, creating first-class forever". , carried forward the spirit of the times in different periods and promoted the construction of socialist civilization.
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