At that time, small-row turbines had just begun to be popularized in China, and many people didn't even know what Tesla was. The semi-purchase tax rate, cars going to the countryside and trade-in for new ones played a beautiful combination boxing, which made the sluggish domestic automobile sales grow by nearly 50%, and even made China's automobile market the largest new car market in the world.
This year is also a policy rescue, and the purchase tax rate is still preferential to 5%. Although the upper limit of the purchase amount of 300,000 yuan has been raised, the range of vehicles benefited has been relaxed from the original displacement of 1.6L to 2.0L, which is especially a rare shot in the arm for a group of traditional brands that focus on the family car market and lack new energy products.
However, this time is different. In the face of high oil prices and new energy vehicles that do not have to pay purchase tax for the time being, it remains to be seen whether the purchase tax reduction policy can save the automobile market as it did more than a decade ago. At present, how to attract consumers who are still waiting and hesitating is the top priority, and many brands have also shown some sincerity.
Some people quickly follow the policy of reducing taxes and fees, and some people subsidize the other half of the purchase tax out of their own pockets. What's more, they not only reduced the purchase tax in full, 1.25% and 1.40%, but even subsidized commercial insurance, or subsidized 1 and 20,000 yuan in cash.
Among them, the promotion and sincerity of Beijing Hyundai, a veteran car company, deserve attention.
Opening Beijing Hyundai official website, "Duty-free is bronze, full oil is king", which is even more painful for those consumers who are hesitant because of oil price and high car cost.
On the basis of positive response to national policies, all best-selling models of Beijing Hyundai can enjoy 100% purchase tax reduction. At the same time, the seventh-generation Elantra, brand-new ix35 and fifth-generation Tucson L, which are favored by users, can also enjoy fuel subsidies as high as 15000 yuan. Some models can also enjoy a series of sincere policies such as the highest replacement subsidy of 10000 yuan, free basic maintenance for life, and quality assurance.
Take the new ix35, the main model of Beijing Hyundai SUV family, as an example. The manufacturer's guide price of its entry model is 1.4T, and the leading version of two-wheel drive is 139800 yuan, and the purchase tax before preferential treatment is about 12000 yuan. Together with the fuel subsidy provided by the manufacturer, the comprehensive discount is as high as 27,000 yuan, namely 10 yuan.
As a hot-selling automobile product all the year round, the seventh-generation Elantra not only provides about 65,438+0,000 yuan of purchase tax concessions and up to 65,438+0,000 yuan of fuel subsidies, but also provides lifelong free basic maintenance, three-year/65,438+0,000 km vehicle warranty and five-year 65,438+0,000.
Among all products, the fifth-generation Tucson L has the largest discount. In addition to exemption from purchase tax and fuel subsidies, this model can also enjoy a replacement subsidy of up to 8,000 yuan. Take 18 18000 as an example. The purchase tax concession is about 16000 yuan, and the fuel subsidy is the highest 15000 yuan. Together with the replacement subsidy of 8,000 yuan, the comprehensive preferential margin is nearly 40,000 yuan. In addition, the fifth-generation Tucson L also enjoys multi-vehicle benefits such as lifelong free basic maintenance and optional warranty coverage.
Under such favorable conditions, it also attracted many consumers to come for shopping consultation. Last weekend, when we visited the dealers in Beijing Hyundai Wuhan, we found that from the hot-selling Elantra and ix35 to the newly listed MPV Kustu, several groups of consumers stopped to look at almost every show car, and the popularity in the store was significantly improved compared with that before the release of the tax exemption policy. Stimulated by multiple car purchase policies, some consumers with families are ready to make up their minds.
According to the data of the Federation, the cumulative sales volume of the domestic narrow passenger car market from June 5438 to May this year was 7310.5 million, down 12.8% year-on-year. This time, the state has introduced some preferential policies to reduce the purchase tax of passenger cars, which are stronger and wider than in previous years, and are expected to stimulate the demand for cars in most independent, joint ventures and some entry-level luxury car markets.
On the other hand, the policy of Spring Breeze has also given automobile companies a gimmick to use the situation to promote sales. Under the favorable policies, compared with a few brands that "decline in brightness and rise in darkness", the domestic new car market needs brands like Beijing Hyundai more, and they can give real money to benefit consumers. Only by effectively benefiting the interests of consumers can we win good feedback from consumers.