What problems should be focused on in information flow advertisements with high display volume, high click volume and low landing page visits?

The quality of landing pages is poor, the relevance is not high, the advantages of products or services are insufficient, and the guidance and transformation are insufficient.

1. The landing page is of poor quality: check whether the content of the landing page is rich, attractive and readable. Ensure that the page design is beautiful, the typesetting is clear, and the text expression is clear and concise, which can attract users' interest and stimulate further actions.

2. Relevance is not high: confirm the relevance between the advertising material and the landing page. Advertisements should accurately reflect the contents of landing pages and avoid misleading users. Ensure the consistency of advertisements and landing pages, and provide users with expected information and experience.

3. Insufficient advantages of products or services: evaluate the competitiveness and attractiveness of products or services.

4. Insufficient guided conversion: Check whether the conversion channel is clear and what specific actions users should take on the landing page.