It was reported on February 5th, 65438 that in a small coffee shop run by Wu Qiong, coffee beans were quietly lying in a glass jar on the bar, and various coffees were being brewed behind the bar.
This coffee shop is one of thousands of fashionable handmade coffee shops in this city-it reflects the emerging coffee culture in China, which has promoted the growth of chain brand coffee shops such as Starbucks and attracted more competition.
Ms. Wu, 35, opened this store with her boyfriend this year, which is the couple's second store. She said: "Now there are more choices for consumers in the coffee market in China. People can choose chain stores or go to special coffee shops. "
According to the report, Starbucks dominates the China market and develops rapidly in this market, although in the United States, it faces pressure from high-quality coffee suppliers and lower-priced competitors.
CEO Howard schultz said at the opening ceremony of the first Starbucks Coffee Baking Workshop and Zhen Xuan Tasting Hall in overseas markets that the China market is becoming "bigger, stronger and more important" than the company's US business.
He said: "With the rise of the middle class in China and the increase of opportunities, the China market will become even bigger." He said that Starbucks aims to make the number of stores in China reach 65,438+10,000 within ten years.
According to the data of Euromonitor Information Consulting Company, this enterprise occupied 54.8% of the professional coffee shop market with a total value of 25.2 billion yuan in China last year, far exceeding McDonald's "McCoffee" and Whitbread Limited's "Costa Coffee".
Unlike the United States, the challenge Starbucks faces in China is mainly to attract traditional tea drinkers to drink coffee, rather than to defeat local rivals. However, this situation may be changing. Yu Limin, an analyst at Euromonitor Information Consulting in Shanghai, said: "Now, we have noticed that the number of small brands and independent coffee shops is growing at an explosive rate."
According to the report, there are about 6,500 coffee shops in Shanghai, among which small chain stores, independent coffee shops and bakeries are vying for market share. According to Mintel, this market may grow from 60 billion yuan this year to 79 billion yuan by 2022. (Compile/Zhang Lin)