How to analyze a poster? What is the appreciation and analysis of excellent poster works?

How to analyze poster advertisements? As follows: First, do you like a poster? The first is the feeling, that is, whether you like it when you see this poster. Then you can analyze what kind of poster it is.

After dividing the style, you can keep it in your mind. Where is it suitable for use? Whether in life, business, or public welfare.

After analyzing the application of style collocation, I began to pay attention to the combined elements of the overall composition application, its overall element composition and design techniques. The elements of a poster generally include: words, pictures, symbols, design techniques, the overall structure of typesetting and layout, and what is used for rendering and synthesis.

After analyzing these, the prototype of a poster is available, and the rest is to adjust the details. The most crucial point is the significance of poster design.

Name poster, which originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea".

Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Regular posters usually include the nature of the event, organizers, time and place, etc., which are mostly used for film and television dramas and new product promotion. They use pictures, words, colors, space and other elements to fully combine and display publicity information to people in an appropriate form.

What is the appreciation and analysis of excellent poster works? 1, the theme is more prominent, 2, the composition of the text uses three colors, 3, the composition is centered, 4, the information in the poster is arranged by paragraphs, and excellent posters are analyzed.

1, the rectangular frame is transformed into a certain angle of view, which forms an interpenetrating relationship with the characters' faces and strengthens the sense of space, form and visual impact of the picture.

2. The three rectangular boxes are similar in size and distributed in parallel, forming a certain sense of rhythm, but the texture of the three boxes is completely different, which makes the three boxes present a unified contrast effect and strengthen the sense of hierarchy.

3. The spacing and line spacing of the characters on the rectangular frame are very large, with some small elements, which are unified with the perspective of the rectangular frame. This arrangement will not block the picture in a large area, and the rhythm and decorative effect are good.

What is the appreciation and analysis of excellent poster works? Appreciation of excellent poster works: 1. Contrastive quotation: guide vision, create focus, and divide content into primary and secondary levels. Color, size, thickness, warmth and darkness can all be contrasted, and they must be bold and have obvious effects.

2. Alignment: make the layout orderly and beautiful. Do not use multiple alignments. Only one can reflect the neatness and unity of the picture.

3. Repetition: It can achieve unity and enhance the visual effect. It is generally used as a background. Be careful not to use one element too much, and other elements should be compared with it, otherwise it will easily confuse the key points.

4. Intimacy: Related elements together form a visual unit, which helps to organize information, reduce confusion and make the structure clearer, but it is not appropriate to group too much.

Poster type: 1, commercial poster

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.

2. Cultural posters

Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.

3. Movie posters

Movie poster is a branch of poster, which mainly plays the role of attracting audience's attention and stimulating movie box office income, somewhat similar to drama poster and cultural poster.