There are two common hotel management companies:
One is to arrange and plan the business activities of other people's hotels and assist them in hotel management and operation through hotel management schemes.
The other is an investment hotel management company, as the head office, which has several hotels under its jurisdiction and is responsible for the overall operation and management of its well-known hotels.
The rapid development of hotel industry also provides market space for the emergence and development of local hotel management companies. On the one hand, the middle and low-grade hotel market is expanding rapidly, but the development of management mode is seriously lagging behind, and the demand for scientific and standardized management by enterprises is increasingly urgent; On the other hand, most middle and low-grade single hotels cannot afford the high expenses of foreign hotel management companies, while the target market of foreign hotel management companies is concentrated in high-grade hotels.
These conditions have led to a huge demand space for middle and low-end hotel management products. Some local hotel management companies have gradually established their own management mode by absorbing foreign advanced management products and combining with China's practical experience, and gradually opened up their own world in the middle and low-end hotel market.
At the same time, the further expansion of tourism and business travel market has promoted the great development of hotel industry, and the buyer's market of hotel management products has become more open; Although the high-end hotel market continues to be controlled by foreign hotel management companies, in the low-end hotel market, localized hotel management companies have developed rapidly and blossomed.
With the market segmentation, hotel management companies have also produced further segmentation. For example, the low-end economy hotel market, which is mainly aimed at domestic tourists, showed a rapid development trend after SARS because of its large market scale and stable demand.
Typical low-end hotel management companies such as Jinjiang Inn, Shangkeyou, Home Inn, Hanting, 7 Days, etc. In the mid-range hotel market with business and family travelers as the main target customers, rising stars represented by Starway, He Yi and Junyi Intercity Hotels have also developed rapidly, and started to take a share in the increasingly competitive hotel management market.