This semester, courses related to innovation and entrepreneurship were offered, which cultivated the ability and theoretical knowledge about innovation and entrepreneurship. Through this course, we have learned some concepts about innovation and entrepreneurship, entrepreneurial spirit and consciousness, the process and methods of innovation and entrepreneurship, identified entrepreneurial opportunities, carried out risk management of innovation and entrepreneurship, and carried out relevant innovation and entrepreneurship practices, which had a great impact on our future innovation and entrepreneurship or future choices. In order to better consolidate the knowledge learned and improve the ability of integrating theory with practice. Next, I use the knowledge I have learned and accumulated in the process of innovation and entrepreneurship to analyze the business plan of multifunctional umbrella.
Firstly, the strong background of the emergence of multifunctional parasols is analyzed in detail, that is, in an Internet era, * * * economy is one of the most potential development directions today, and the emergence of parasols is bound to be favored by the market, as well as the uniqueness and project advantages of this multifunctional parasol. Next, the market prospect of * * * parasols, the use value of * * * parasols and consumers' mentality are analyzed in detail. The product introduction of this multifunctional umbrella is divided into three sections: product introduction, product function and product advantage, which comprehensively introduces the multifunctional umbrella. * * * Umbrella enjoyment refers to the services provided by enterprises in subway stations, commercial areas, residential areas, campuses, hotels and other public places, and is a new form of * * * enjoyment economy. This multifunctional parasol has the function of a traditional umbrella recently appeared in the market. Not only can the sun and rain be effectively shielded by the scientific design of the umbrella cover, but this * * * sunshine umbrella also has the advantages of energy saving, environmental protection, convenient storage and carrying, and meeting the charging needs of users. The business model of "Multifunctional * * * Sun Umbrella" follows the economic model of * * * enjoyment era. The business model is the same as that of * * * bicycle enjoyment, and both of them operate in the mode of deposit charging. There are two profit models, rental income and advertising sources. In the early stage of putting this entrepreneurial project into the market, we will put some * * * umbrellas near the school, calculate the usage and profitability of * * * umbrellas for a period of time through big data, and then make an adjustment to the quantity and area of the three. Finally, the project plan considers project implementation, financing, budget market, site selection and so on.
On the whole, the project plan of * * * Umbrella is very complete and detailed, which not only states the reasons and background of the emergence and existence of this umbrella project, but also shows the diversified functions of multifunctional umbrellas, analyzes the influence of rainfall in various regions of China on the regional selection of umbrellas, and also expounds the commercial operation mode and profit model of * * * Umbrella and related problems in the operation of the previous pilot project. However, there are also some shortcomings and irrationalities. I have some questions about the business plan of multifunctional sun umbrella. First of all, this multifunctional sun umbrella needs certain technical requirements to achieve multifunction. First of all, there may be technical problems in the design of sunshade effect, solar film on umbrella surface and electric storage and charging equipment. Second, the investment is large, and the early income is slow and low. A large number of umbrellas, the design of umbrellas, the investment of solar films and charging equipment, and the construction of umbrella piles are all a lot of investment. * * * There are only two profit models of Yang Umbrella. Simply charging rent can't get a quick return. The premise and foundation of advertising source is that the users of parasols can only achieve it after reaching a certain scale. Therefore, this project needs to consider the large initial investment and slow income. Thirdly, under some weather conditions, the multifunctional umbrella may not meet the multifunctional needs of users, and the weather is changeable, sometimes cloudy and sometimes sunny. In sunny days, umbrellas can absorb solar energy and convert it into electric energy to meet the charging needs of users' electronic equipment. However, in rainy days, the solar film cannot absorb enough solar energy and convert it into electric energy, so it is difficult for multifunctional umbrellas to meet the charging needs of users in rainy days. Because of the weather, users who don't enjoy multi-functional services still have to pay the same rent, which may cause consumer dissatisfaction and thus pose a certain threat to the user market, so this aspect needs to be considered. The fourth problem is that the sun umbrella may be damaged due to the influence of natural factors and human factors during its use and enjoyment. The natural reason is that the service life of the umbrella will be affected by the wind, rain and sun, and the human factor is that the sun umbrella will be damaged artificially in the process of putting it into use, and even be occupied privately when it is not used. This is a problem that needs to be paid attention to and solved during the implementation of the sun umbrella.
In this regard, I also put forward some suggestions for the existing problems. First of all, we should strengthen the financing of funds to ensure sufficient funds in the early stage of operation. The charge for umbrellas has been adjusted. Charges in rainy days can be reduced appropriately to appease consumers' dissatisfaction. At the same time, users who artificially damage umbrellas will be charged double liquidated damages and corresponding compensation fees, and users who return them after the deadline will be charged a certain fee according to the hours. The technical scheme is to increase technical investment, cooperate with some related universities, scientifically use the rich and solid scientific research background of universities, obtain technical support, form long-term cooperation, reduce costs, and continue to develop other functions on the basis of the original functions of umbrellas to meet the increasingly diverse needs of users. For the choice of umbrella area, it is necessary to analyze the specific problems according to the natural conditions and market conditions of each area.
The above is my analysis of the business plan of multifunctional umbrella with the knowledge I have learned in the process of innovation and entrepreneurship and the relevant knowledge I have accumulated at ordinary times.