Since the release of the White Paper on 5G Messages by the three major operators on April 8, 2020, 5G messages have become a hot topic in the industry. With the acceleration of the "new infrastructure" of 5G, as the first large-scale application of 5G, 5G messaging has great application prospects for enterprise services. A wider communication track was born.
5G news has become the general trend in the "blue ocean" market.
"With the continuous development of social platforms, online enterprise services and paperless office, enterprise services have become an important part of people's daily lives. How to provide better service for people has become the same demand of enterprises and individual users. SMS is based on the operator's channel and has the inherent advantages of real-name registration system, which has always been regarded as an important platform for enterprise services. This has promoted the upgrading of the SMS industry and is also an opportunity for the full deployment of 5G SMS. " Duan said.
In Duan's view, as the first large-scale 5G application under the "new infrastructure" of 5G, 5G messaging has a huge enterprise-level application market prospect, which is of great value to both individual users and enterprises.
By using 5G messages, people can communicate directly through their mobile phone numbers, send multimedia messages such as videos, pictures, voices, positioning and files without adding friends, and also support operations such as consulting, searching, browsing and placing orders. It is very suitable for C2C (person-to-person) communication scenarios that don't want to add friends but want to send messages. You can enjoy enterprise services without downloading an app, which is in line with the general trend of light service.
The interactive process of 5G messages involves many aspects, such as video, pictures, voice, intelligent conversation, message operation and so on. Therefore, the industrial chain of 5G messages will not only include regulatory authorities, operators and terminal manufacturers, but also include platform service providers and content providers with capabilities in video production, content services, image recognition, robot interaction, speech recognition, semantic analysis, data services and operating platforms. Duan Luo Yu said: "5G news is the general trend, which will bring a' chain reaction' to all ends of the industrial chain, and a huge new ecology different from traditional SMS is taking shape."
It is understood that Xiao Yuan Science and Technology, as a member of GSMA and a deep cultivator of 5G messages, has invested heavily in the research and development of RCS technology since 20 17, and has the development capability of the design, development, operation and implementation of RCS protocol stack, SDK and Chatbot, and has built CSP platform and iMOS platform for integrated management of intelligent messages, which can provide customers with comprehensive solutions for 2G, 4G and 5G messages.
"With the joint efforts of all parties in the industrial chain, the penetration rate of smart terminals to 5G messages has increased rapidly. We should seize this upcoming new opportunity and breakthrough, establish users' trust and usage habits of 5G messages, and integrate 5G messages into public life, becoming an indispensable enterprise service platform for everyone in the future. " Said to the paragraph.
The scene determines success or failure, and fully drives the application to land.
As the product of the 5G era and the artificial intelligence era, 5G messages have taken a big step in the service effect of enterprises and users. 5G messages subdivide message scenarios and provide services in the form of dialogues, which can quickly match services in service scenarios for users, and there are hundreds of thousands of scenarios in various industries. For example, users can easily complete the registration, application and inquiry of bank financial services; You can submit information according to the guidance of the intelligent assistant and complete the insurance declaration; You can receive notifications of e-commerce activities in time, participate in activities, receive coupons, and purchase payment. You can directly select films, venues, seats, and movie tickets without downloading and installing an APP, and you don't need to go through a third-party platform.
In fact, many services and notification messages sent by enterprises and businesses for a long time are the daily needs of users, such as bills, transaction changes, verification codes and so on. Merchants can carry the services that users need in these short message scenarios. When users receive these short messages, they can directly click the button on the message interface to enter the mall page for purchase and payment, which saves the process of exiting the short message and opening the App. The fewer operation steps, the better the user service experience, and the fewer links that affect the conversion rate loss. It is an efficient platform for enterprise service transformation.
"Now there is more and more information, users are getting lazier and lazier, and the requirements for accurate services are getting higher and higher. Scenario-based service recommendation can achieve the highest matching degree. Therefore, whether accurate scene service can be achieved will be the key to the success or failure of 5G messaging as an enterprise service platform. " Duan said.
As an AI service provider for business scenarios, Xiao Yuan Technology has many years of experience in operating 4G messages (smart short messages), serving more than 30,000 enterprises and mastering 65,438+million+business service scenarios. Based on rich experience, enterprise customers can realize the transition from 4G message to "5G message +4G message" without building a message scenario from scratch.
Xiao Yuan Science and Technology has developed a number of landing scene applications. It is understood that the first 5G short message sent by State Grid cannot be separated from the strong support of Beijing Mobile and Xiao Yuan Technology. At the same time, Xiao Yuan also helped Industrial Securities build a benchmark case in the securities industry and participated in the Zhejiang Mobile 5G News Entrepreneurship Competition.
Xiao Yuan Science and Technology has played an active role in the 5G message ecology. Not only did it open the 5G message engine for free, but it also became a CSP partner designated by China mobile operators in Beijing, Guangdong, Hunan and other provinces. * * * While accelerating the landing of 5G messages, it also assisted the Short Working Committee to hold an authoritative forum in the communication industry in Zhuhai to discuss the ecological development of 5G messages with industry enterprises.
Meet the challenges of industrial chain and seize new opportunities.
As a new thing, 5G SMS inevitably faces various challenges in the process of product popularization and commercialization, such as spam SMS, charging mode, function update, use safety and so on. For these questions, the following answers are made.
The first is spam messages. If spam messages bring pictures and videos, users will be more resistant. The Ministry of Industry and Information Technology plans to issue the "Measures for the Administration of Commercial Short Messages", which stipulates that it shall not be sent without the user's consent, and shall stop sending if the user refuses. The determination of governance is not small, and it can be determined that the subsequent 5G messages will be more standardized and orderly.
The second is the charging model. The user level should be a traffic charging mode. The three major operators are very determined to develop 5G messages, and may even be free of traffic charges directly, which will greatly promote the use of users. At the enterprise level, there is no charging mode at present, but it is very likely to be commission, drawing or collecting traffic fees.
The third is the function update. 5G messages are based on the RCS UP standard and have great autonomy. But after all, it is based on communication channels. Unlike APP, some big function updates are definitely inseparable from the cooperation between the three major operator channels and the terminals of various mobile phone manufacturers. It is also important to unify decision-making and actions and keep all models updated synchronously.
The fourth is the safety of use. At present, there are no detailed safety instructions, and users and businesses even dare not try. However, under the supervision of the Ministry of Industry and Information Technology and the three major operators, 5G messages can only be developed for subsequent industry scenarios if they are technically prepared in terms of security, so you don't have to worry too much.
It is reported that Xiao Yuan Science and Technology is actively planning and deploying, taking the lead in promoting head customers to upgrade the value of 4G messages to 5G messages. At present, it has cooperated with operators to develop application schemes for government affairs, medical care, electric power, insurance, banking, securities, e-commerce, supermarkets, restaurants, entertainment and other industries. It is believed that by the end of the year, the first batch of enterprises will settle in the 5G message platform, and 5G messages will be open to thousands of industries, becoming the first real application of 5G, and making breakthrough progress in coverage scale.
"Facing the challenge, we need all parties in the industrial chain, Qi Xin, to work together to get through the cold start stage from zero to one. Therefore, Xiao Yuan Science and Technology has been advocating industry norms, actively promoting the research and development of application schemes, management platform development and practical application of enterprises in the 5G SMS industry, and accelerating the development of 5G SMS. We also welcome more partners to discuss cooperation with their interested customers. " Duan finally said to him.
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