2. attract attention. Words should be concise, comely and easy to read, and avoid colorful, dazzling and unwilling to look closely. Titles should be scrutinized repeatedly, and prominent fonts should be used to stimulate readers' interest in reading advertisements carefully, arouse their eyes and deeply understand the contents of advertisements.
3. The content is detailed.
4. The conditions are clear. At present, the job advertisements in China rarely directly mention the conditions such as work remuneration and welfare, and these conditions are just a core issue in the job advertisements. Many people are concerned about salary, but most of our job advertisements are vague on this issue. The consequences are as follows: on the one hand, many excellent talents are unwilling to apply because they don't know how much they may get paid; On the other hand, many candidates are unwilling to be hired once they know the real salary of the enterprise, which wastes the time, energy and money of the enterprise and the candidates. Ambiguity in advertising has many shortcomings, but it has no advantages.