Activity plan refers to the written plan, detailed rules and steps to implement specific actions of an activity. Then the question is coming, how should the activity plan be written? Now I bring you a bank activity planning scheme, I hope you like it!
Bank Activity Planning Scheme 1 I. Site Layout
(1) entrance layout;
1, a big red carpet was laid at the door1000 mm, which set off the festive atmosphere at the opening with red;
2. There are 1 large inflatable arches at the entrance. Or lamp post 1 right. The atmosphere is extraordinary and magnificent. The contents pasted on the memorial archway are: "Warm congratulations on the grand opening of China Bank".
There are many flower baskets on both sides of the red carpet. Full of warmth, auspiciousness and celebration;
Install a cartoon in front of the gate. Show the Year of the Rat "King Dog Sacrifice". Auspicious and rich "peaceful atmosphere.
(2) Architectural layout:
1. There are several congratulatory messages hanging in the building;
2. Put some hydrogen balloons in front of the bank or on the roof.
This building has pulled down several triangular ribbons.
(3) Layout of business hall:
1. There are several pots of flowers in the hall. Affinity to nature, fashion and warmth;
2. The financial package hangs on the ceiling with a bang.
3. Exhibition boards related to service items and features can be set on both sides of the hall door.
Auspicious and festive red lanterns are hung on the lintel.
Second, the outdoor layout
The focus is on the vicinity of the development zone sub-bureau. Strive to create a festive atmosphere for the opening ceremony. In order to spread the news of bank opening. Attract consumers' attention.
The opening image of 1. branch is hung on the street lamp post.
2. Every telephone pole is inclined with a triangular colored flag. (depending on the specific location)
There are colorful flags on the green belt of the street. (depending on the specific location)
Third, etiquette planning:
1. It is proposed to invite leading guests from relevant departments to attend the celebration ceremony;
2, beautifully printed and fashionable invitations are delivered to the invited guests in advance;
3. Invite the media host to be the master of ceremonies for the opening ceremony. Pave the way for the celebration ceremony;
4. Arrange several etiquette ladies to provide serialized etiquette services for the opening ceremony;
5. Dress for all staff at the opening ceremony. Perfect unity, affinity and unity. Show the cohesion and centripetal force of the unit;
6. Invite lion dance teams and bands to help the opening ceremony;
7. Prepare gift packages and VIP cards and distribute them on the eve of the celebration;
8. Set up a sign-in desk, tables and chairs, sign-in supplies and table cards;
9. Prepare some corsage for VIPs to wear when attending;
10, prepare 10 to control the celebration fireworks;
1 1. Prepare ribbon-cutting tools and gifts for the celebration ceremony;
12, debugging audio and electrical equipment to create a festive atmosphere for the celebration site;
13. Invite media reporters to visit the event site. Collect and write news. Expand influence.
Fourth, the celebration procedure:
1, 8: 00, all the workers are in place. Make all preparations before the celebration;
Turn on the stereo at 8: 30. Play nice songs. Activity scene;
At 3.9, guests arrived one after another. Miss etiquette provides a series of services;
4. The host will be present at 9: 20. Introduce the general situation of the branch and related matters;
At 5.9: 28, the host announced the start of the ceremony. The guests, led by the hostess, walked into the ribbon-cutting scene with beautiful, brisk and enthusiastic melody. At this time, drums and music sounded. Lions dance wildly. The host introduced the identities of the officiating guests one by one. A moment later. Procedures for announcing the speeches of leading guests:
① Welcome speech by the President of Development Zone Sub-branch;
2 bank leaders' speeches;
(3) Special guest representatives speak;
The speech ended at 6.9: 50. Start cutting the ribbon. Miss etiquette provides props. Guests cut the ribbon. This is the most exciting, wonderful, exciting and spectacular moment in the celebration. Drum music, lion carnival, colored paper flying, colored balls taking off. The host delivered a warm speech, which pushed the whole celebration to a climax.
7. The celebration ended at 10: 00. The guests visited the development zone branch.
8. 1 1: 30 banquet. Reward distinguished guests.
Bank activity planning scheme 2
For the purpose of attracting customers, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of our community bank, attract the attention of customer groups, and expand the influence and popularity of community banks. Strengthen and standardize the publicity work of the whole bank, ensure the correct public opinion orientation, create a good public opinion environment for the reform and development of the whole bank, and further clarify the publicity items of the Bank throughout the year according to the relevant regulations of the Head Office. The organization and management of propaganda work, the work plan is formulated as follows:
I. Organization of propaganda work
1, the principle of unified leadership, centralized management, graded responsibility and strict examination and approval shall be followed in the publicity work.
2. All departments and offices and grass-roots banks should attach great importance to propaganda work, strengthen the unified leadership of propaganda work, clarify and implement the responsibility system, establish an effective working mechanism, strictly examine and approve management, and ensure that the responsibilities and measures for propaganda work are put in place.
3. The propaganda work is managed by the central government. According to the needs of the work, after approval, the bank office shall undertake the foreign news propaganda work in a unified way, and other departments shall not carry out foreign news propaganda without authorization.
Second, the external publicity and reporting work
1, the workflow of actively contributing to the media for publicity and reporting.
(1) Collection of publicity materials. According to the needs of the work, according to the division of labor, the counterpart department is responsible for collecting the original promotional materials.
(2) the drafting of the propaganda manuscript. The counterpart department will remove the false from the true, remove the rough and extract the fine from the collected publicity materials, and comprehensively process them to form the first draft of publicity, which will be reviewed and confirmed by the main person in charge of the department and submitted to the office for review and control.
(3) Approval of the publicity manuscript. Professional publicity manuscripts shall be audited by the principal person in charge of the office and reported to the president in charge for examination and issuance. Manuscripts involving major decisions, important data, key work, important meetings and major activities of the whole bank shall be reviewed by the main person in charge of the office, reported to the president in charge for review and verification, and approved and issued by the president.
2. Media interviews-visits and contacts. Media reporters must contact the office when they come to interview. The office should make it clear to reporters that it is necessary to provide a written interview application with official seal, and carefully check the reporter's press card, and then submit it for approval according to the procedures after confirmation. -Interview and approval. After checking the identity of the media reporter and the application form, the office will report to the bank leaders in time, examine and approve, and decide whether to accept the interview. Leaders at all levels and their staff who are interviewed by reporters in the name of units or positions shall be arranged after being approved by the leaders at the same level. Without approval, the leaders of any organization and their staff shall not be interviewed by reporters in the name of their own units or positions without authorization. -Interview. The time and content of media reporters' interviews must be consistent with their prior application and approval. If it is necessary to increase the interview content or change the time, the interviewee can report it to the office for approval. When interviewed by reporters after approval, the relevant personnel shall answer questions according to the scope and caliber of the interview determined in advance, and shall not go beyond the scope or answer questions that do not fall within their functions and powers. -censorship of publishing and broadcasting. After being interviewed, the interviewee must ask the reporter to review what he has written before publishing (broadcasting), and the office and relevant business departments will jointly review and check to avoid inaccurate news. If the interview involves major issues, it must be approved by the leaders before it can be published and played.
Third, publicize the effectiveness of financial policies and banking work, and popularize financial knowledge.
Pay attention to establish an information platform with local governments and relevant economic departments, compile and publish financial information to the government and relevant departments irregularly every month, and publicize the latest financial situation, new business carried out by _ _ _ Bank and the effectiveness of _ _ _ Bank's work. Make use of various centralized publicity activities and carriers to publicize the national economic and financial policies and banking work.
Fourth, publicize the central financial policy and coordinate the use of various monetary policy tools to promote the sound and rapid development of local economy.
First, focus on the project promotion meeting recommended by local governments, increase the publicity effect of financial policies, and strengthen the coordination and guidance role of financial policies. The second is to publicize the effectiveness of bank reform. The third is to publicize and create financial reform fund support policies and innovate financial market products. Fourth, once every six months, a monetary policy conduction operation analysis meeting attended by financial institutions within the jurisdiction will be held to convey and implement the spirit of the central financial policy.
Verb (the abbreviation of verb) should do a good job in propaganda and further establish the social image of the bank.
1. Widely publicize the development strength, reputation and financial products of the Bank, and further enhance its popularity; (2) timely publicize the outstanding achievements of all work and the good deeds in the work; Actively cooperate with news organizations, seize every opportunity to publicize our bank, increase publicity efforts, expand our influence in the whole society, and create a good external environment.
Six, do a good job of information research internally, and play the role of staff for leadership decision-making.
1. Carry out information feedback and investigation around the central work of the Bank, select the right entry point, further strengthen information collection, sort out new situations and problems in the work, conduct detailed investigation and study, form first-hand materials with opinions and suggestions, and feed them back to the leaders and superior management departments in time to provide reference for leading scientific decision-making and guidance.
2. Improve the quality of comprehensive information and research. Information research should be meaningful and reflect the facts. Dig up valuable information, conduct in-depth and comprehensive analysis of key issues, and strive to be broad and in-depth.
3. Improve the information network, specify the person who is responsible for improving the research quality and strengthening the information research work.
4. Carry out cooperative financial research activities, carry out in-depth research around the hot spots, difficulties and key points in the work, carefully organize financial research activities around the people's banks of provinces, cities and counties, issue research outlines, and draw up the scope of research.
Seven. Assessment, rewards and punishments Strengthen the statistics, inspection, supervision and assessment of propaganda work.
Units or individuals that have made outstanding achievements in propaganda work and helped to enhance the image of the bank will be commended and rewarded. The rewards for all banks and offices are determined according to the comprehensive scores, and each score is RMB. The year-end bonus is paid directly to all banks and offices.
Eight. ask
1, strengthen leadership and raise awareness. Doing a good job in propaganda under the new situation and striving to create a good external development environment are also important means to shape the image, build the brand and generate benefits. All grass-roots units should stand at the height of stressing politics, firmly establish image awareness and competition awareness, complete all propaganda tasks to the letter, and sing the main theme of advancing with the times through propaganda to accelerate the pace of local economic and social development.
2. All departments should clarify their responsibilities, strengthen coordination and cooperation, adhere to the correct propaganda orientation, and ensure the effectiveness of all propaganda work.
3. Highlight key points and strengthen responsibilities. External publicity should have long-term planning and short-term goals. On the one hand, we must always focus on the work of the county party Committee and the county government center, adhere to the principles of unity and stability, encouragement and positive publicity, firmly grasp the overall situation of service, promote development goals, and play a good role in external publicity;
4. Publicize the Bank's measures to implement relevant principles and policies and the effectiveness of supporting economic development, publicize the Bank's nature, functions and functions, publicize the Bank's credit management policies and operating results, publicize the core concepts and slogans of the Bank's corporate culture, publicize the achievements of the Bank's systematic party building, civilization construction, corporate culture construction and team building, publicize the advanced models emerging in the Bank's reform and development, and actively create a good public opinion environment.
Bank activity planning scheme 3
I. Activity objectives
In order to thank customers for their long-term concern and support and further enhance our market influence, we held the following marketing activities with gratitude, striving to repay customers' trust, enhance customers' value, seek common development with customers and share the achievements created.
Second, the content of the activity
(a) to carry out the theme activities of "there is a big prize in deposit, good luck and happiness".
1. Activity target: all deposit customers of the branch.
2. Activity time: May 1, 20 _—May 7, 20 _.
3. Activity rules: During the activity, all customers who come to our bank to handle RMB _ _ deposit business will get lucky draw opportunities. At the end of the activity, 20 lucky customers were selected to get goods worth _ _ _ yuan respectively.
(two) to carry out the theme of "if the loan wins the prize, good luck will come day by day".
1. Activity target: all loan customers of the branch.
2. Activity time: May 1, 20 _—May 7, 20 _.
3. Activity rules: During the activity, all customers who handle loan business in this branch are eligible for a lucky draw. At the end of the activity, 20 lucky customers were selected to get goods worth _ _ _ yuan respectively.
(three) to carry out the theme of "using electronic banking to get surprises and gifts"
1. Activity target: all corporate online banking, personal online banking and mobile banking customers of this branch.
2. Activity time: May 1, 20 _—May 7, 20 _.
3. Activity rules: During the activity, firstly, the corporate online banking customers of the sub-branches use corporate online banking to complete more than 5 accounting transactions, and the accumulated amount reaches 6,543.8+0,000 yuan before they can participate in the lucky draw. At the end of the activity, 10 lucky customers were selected and given goods worth _ _ _ _ respectively. 2. Personal online banking customers and mobile banking customers of the sub-branch have completed more than 5 transactions (inclusive) in personal online banking and mobile banking accounts respectively, and each transaction exceeds that of 200 yuan, so they can participate in the lucky draw, and each person can get the following prizes: 20 first prizes (personal online banking and mobile banking users 10), and each person can get goods with a value of _ _ _ _. 500 second prize winners (250 individual online banking users and 250 mobile banking users) were given prepaid cards 100 yuan respectively.
Three. Activity arrangement
After the event, a lucky draw will be held in mid-May. The lottery will be notarized by the notary department and randomly selected by the computer. The winning information will be announced in the business halls of the branch, and the prizes will be collected at the designated place.
Four. Activity description
Within one month after the award list is announced, customers will be deemed to have given up automatically if they go to the designated place to receive the award in the future.
Verb (abbreviation of verb) activity promotion
(1) Posters of this marketing activity are posted in all business outlets of the branch, and the activity information is displayed in a scrolling way through the led screen.
(2) The branch publicizes this marketing activity through TV, newspapers and other media.
(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.
Bank activity planning scheme 4
1. Introduction of China Postal Savings Bank
China Postal Savings Bank is a national commercial bank established by China Postal Group, formerly known as China Postal Savings Bank. Postal savings has become an important force in China's financial field after more than 20 years of rapid development since it resumed operation on April 1986. Moreover, China Postal Savings Bank is now a key cooperative bank for national financial funds, social security and agricultural insurance projects, and enterprises, institutions and enterprise groups closely related to people's lives, such as tobacco, electric power, mobile, China Unicom and various insurance companies, have carried out business cooperation with our bank. At the same time of cooperation, the Bank has further deepened the ways and fields of cooperation with enterprises, institutions and enterprise groups by constantly improving the system and strengthening services, which has provided an effective cooperation model and perfect technical support for the Bank to carry out various business cooperation with more enterprises, institutions and enterprise groups.
1, the outlets are all over urban and rural areas, and the funds are collected quickly.
China Postal Savings Bank has built the most extensive financial service network covering urban and rural areas with the largest transaction volume: it has 36,000 outlets, 45,000 remittance outlets and 20,000 international remittance outlets, and is the only dual-structure state-owned commercial bank covering urban and rural areas. Whether in cities or remote towns and villages, Postal Savings Bank can rely on its huge network advantages to provide convenient and fast services and support for enterprise fund management and provide a broad network platform for enterprise development.
2. The powerful advantages of the settlement system
(1) The connection mode between the business system of the Postal Savings Bank and the payment and settlement system of the People's Bank of China is the most advanced "one-stop connection" in China, which reduces intermediate links and improves settlement efficiency. Through the People's Bank of China's intra-bank remittance, intra-city remittance or large and small payment system, the settlement of funds can be completed in the shortest time by using settlement tools such as wire transfer or bills (checks).
(2) In addition to the traditional settlement method, the settlement of funds between personal accounts can also be realized through the bank telephone self-service banking terminal-"Shangyitong", which is convenient and fast, and is not limited by time and region.
3. Convenient enterprise online banking function
The bank's corporate online banking business is strong. The group company service function of online banking can realize real-time rapid transfer of funds and provide customers with unified, safe and fast banking services. Corporate customers can get services such as account inquiry, reconciliation service and fund transfer without leaving home, which overcomes the space limitation, greatly saves time and cost, and provides personalized setting of accounting transaction process, which is flexible and convenient, and provides a strong guarantee for enterprises to expand their own scale.
Second, the purpose of the activity:
By carrying out financial knowledge into community activities, on the one hand, it can teach community residents and ordinary people the financial knowledge and skills they need to know in daily life, enrich people's financial knowledge and financial management methods, popularize people's financial knowledge, and improve people's ability to identify and prevent risks; On the other hand, we should carry out financial knowledge into community activities, introduce the culture of the Postal Savings Bank on the spot, display superior services and special products, let the people gradually know about the Postal Savings Bank, and have a good impression and familiarity with the Postal Savings Bank from the bottom of their hearts, so as to fundamentally enhance the brand image of the Postal Savings Bank and realize a double harvest of brand image and economic benefits.
Three. Content of service plan
According to the community characteristics of Xinyi Community, in view of the needs of property management companies and community residents, and in line with the principle of win-win cooperation and customer service, we can provide the following services for the community:
(1) Fund collection and settlement services
Xinyi Property has opened an enterprise account in our bank, and launched online banking business for enterprises to collect enterprise funds. Property companies and enterprises that have business dealings with them can transfer funds at any time through the unit settlement account opened in our bank and corporate online banking business according to the needs of fund management.
(2) Institutional financial services
When the property management company has idle funds, we can provide various fund management and investment services for the property management company according to the amount of funds and idle period, such as time deposits, call deposits, agreement deposits and various financial services, as well as other RMB financial products (such as monthly wealth management products, the turnover period is one month, and the expected annualized rate of return is 1.9%). In the case of a large amount of funds and special income needs, we also
(3) Providing loan services
Our bank has launched a variety of loan businesses suitable for enterprises and individuals, such as personal second-hand housing loans, small loans, personal business loans, and small and medium-sized enterprise loans. Our bank will give priority to accepting and investigating loans applied by property companies, their employees and community residents within its jurisdiction; Give priority to meeting the loan needs of customers who meet the credit conditions within the scope of credit scale; Give preferential interest rates within the scope permitted by the policy; Under the premise of risk control, simplify the business process and shorten the processing time limit.
(4) Providing intelligent services
Due to the differences in consumer demand. For example, older owners may prefer more common property management services. For young people, they may prefer some special services, such as paying various fees and other special services. We can open up some intelligent services and introduce a series of services that change the traditional lifestyle, such as water, electricity, coal and property management. Owners can use bank cards to swipe their cards or pay, reducing the time and energy spent by owners in these areas.
At the same time, relying on the postal savings service network all over urban and rural areas, it provides various collection and payment services for Sakura property, such as paying wages, collecting water and electricity, and property fees.
(5) Expand business promotion.
For a long time, the bulletin board of residential quarters has been the main platform for information exchange between property and owners, but there are always some problems in this form, such as limited information, weak timeliness and poor operability. The form of "LED display screen and publicity column" controlled by information technology can update a lot of publicity content at any time, which is much faster than other ways to update publicity information. It can publish some financial service information closely related to people's surrounding life, and update daily public welfare information such as weather forecast, dressing index and property notice. To facilitate residents to know the information they need when they enter and leave the community. This public information platform has brought convenience to owners and properties. If the owner needs to rent a house, there is no need to post small advertisements outside, and it can be released for free. This property can also be used as a notification blackboard, community notification, etc. In addition, the implementation of day and night display, residents can read at any time. In a certain sense, it can not only solve the residents' demand for information, but also narrow the distance between owners and property, form a good combination of public welfare and business, and create a harmonious community culture.
Bank activity planning scheme 5
I. Activity background:
Since a public utility company entrusted Zhuhai ICBC and China Construction Bank to collect fees in May this year, the number of customers who come to the business outlets of the bureau to pay in cash has gradually decreased. From the statistical data analysis in June and July, the average number of customers who come to all the business outlets of our bureau to pay cash accounts for 16%, and the income from bank fees accounts for 40% of the cash income of a public utility. The data shows that the policy of bank charge introduced by the bureau has achieved initial results and basically reached.
It is also known from the survey that some customers are still unwilling to pay in the bank because of the long waiting time at some bank outlets and the bank operators are not familiar with the operating procedures in the implementation of bank charges. Moreover, some customers still don't understand and resist the policy of entrusting a public utility company to charge the bank, and complain to a public utility company or even the municipal government department, which has put great pressure on the meter readers, window toll collectors and bureau leaders of the bureau.
According to statistics, there are still about 15000 customers who are unwilling to pay in the bank and often pay in cash in various business halls. These customers account for about 4% of the total number of paying users. Although this amount is not very large, we should remain vigilant and pay attention to it and try our best to encourage them to pay in the bank.
Therefore, in order to further implement the policy of charging by banks, speed up reducing the pressure of manual charging at the business window of public utilities, reduce operating costs and improve service quality, this plan plans to carry out an investigation and publicity campaign with the theme of "paying fees to banks".
Second, the purpose of the activity:
Understand the reasons why users are still unwilling to use bank payment, provide first-hand reference materials for the next step, publicize the policy of "paying to the bank" again, and encourage people to "pay to the bank".
Third, the publicity time:
20__ year x 165438+ 10 month
Fourth, the theme of the event:
It's really safe and convenient to pay at the bank.
Verb (short for verb) Target audience:
15000 customers who are still unwilling to pay in the bank.
An overview of intransitive verb activities;
Send a survey letter to customers who are unwilling to pay in the bank, find out the reasons why they are unwilling to pay in the bank, and give gifts to the customers who reply.
Seven, publicity methods:
Mail the survey letter to 15000 customer by postage envelope installation.
Make a survey reply with stamps. Customers can fill in the survey reply and mail it directly to public institutions without pasting postage.
Eight. Introduction of event media:
Postage envelopes, namely postage postcards and postage envelopes, are developed on the basis of ordinary postcards and envelopes. They print postage directly on postcards and envelopes, which is very convenient for senders, and can also publish advertisements of enterprises and institutions at designated places. It is a new type of advertising media. Postal sealing is the exclusive business of postal departments, and no unit or individual may operate it at will.
Features of postage envelopes:
1, authority: issued by the State Post Bureau, with anti-counterfeiting function and a certain level.
2. Advertising: The advertising content of enterprises and institutions can be published in designated places.
3. Convenience: postage patterns are included, which avoids the trouble of pasting stamps.
4. Collectibility: The exquisite postage cover is still the collection of philatelists.
5. Commemorative: commemorative covers issued for major events also have the function and significance of commemorating history.
Nine. Activities:
Making 15000 investigation letters (postage films)
Specification: both front and back films are148x100 mm.