Unequal business transactions!
Because the demand is insufficient, because the demand needs it, there are business opportunities when there is demand. Business is buying and selling, and trading is to make the exchange of value between buyers and sellers easy. We often say that transactions should be fair, which is not wrong in theory and principle. The mistake is that the so-called fair trade is actually a balanced middle state, as if no one has suffered, and everyone is very happy. This is like a commodity, the original value 10 yuan, and the seller and the buyer agree on the market transaction price 10 yuan. The key point is that when everyone reached a deal at the fair price of 10 yuan, the seller didn't feel cheated, and the buyer didn't think he took advantage. The result of this so-called fair balance is often that I am not in a hurry to sell and you are not in a hurry to place an order. Since then, buyers and sellers have started a stalemate competition to see who is more patient and who needs it more. Strong people often don't have such a stalemate when making money. He will use various forms and means to break this fairness and let the imbalance appear as much as possible. Remember: fairness is not the secret of trading, inequality is.
Behind money is naked humanity!
Money is a good thing, and everyone loves it, men, women and children alike. Money is not enough for everyone, the more the better. Money can best reflect human nature, map people's desires and express people's hearts. There are two things in the world that are the most difficult. One is to put your own thoughts into other people's minds, and the other is to put other people's money into your own pockets. If you want to put other people's money into your pocket, you need to make others feel that there is something more important than money, so that people will exchange money with you. The question is coming, please think deeply: what is more important to a person than money? ! Behind human nature is to get pleasure from suffering, and to seek advantages and avoid disadvantages. Only when you can make others more happy from pain, or you can make others more profitable and avoid being victimized, can others exchange money with you. Therefore, if you want to make money, the focus is not on yourself, but on the outside, that is, put yourself in others' shoes, think from others' perspective, and keep looking for: under what circumstances will others be willing to pay the bill. Some people will naturally say, I'm not a fish, how can I know the bitterness and joy of fish? ! In fact, although the emotions of individuals vary widely, as far as human nature is concerned, almost all people are the same in the end. Therefore, in order to understand the sufferings and joys of others, we must first understand our own sufferings and joys, consciously think for him and transcend others.
Human nature is base, and reverse operation can reverse Gan Kun!
What others don't need, however scarce, is useless to him. You should create his needs first. This is the simplest technical application of reverse operation wisdom. Man is the most complex creature, especially in today's increasingly highly socialized society. Hypocrisy, impetuousness, utilitarianism and short-sightedness are all over the ecological environment. The negative factors in human nature wrap up the glorious side of human nature, and people's behavior choices are becoming more and more complicated and changeable. You need to face the essence of human nature, penetrate people's greed and desire, and point directly to the depths of people's hearts. When you are mindful, surprises will win. Only those who are surprised can be scarce, and those who seek change can respond to change with change. Only by creating new demands can we win our own scarce opportunities, and scarcity brings value. For example, the plain Joan of Arc can convince Louis XIV that he is the most artistic and philosophical emperor in French history. This convinced Louis XIV that this woman knew herself too well. As a result, Tina became Louis XIV's favorite concubine, while other women who won Louis XIV only by their beauty soon fell out of favor. This is to create scarcity by creating new demand, and then enhance self-worth. The secret of creating new demand by using the wisdom of reverse operation: if other businesses have achieved eight points for customers, you can do the remaining two points; If other businesses make ten points for customers, you can make twelve more points; Whether it is the former or the latter, the two extra points are the new demand and scarcity you create.
Products and services are just a medium!
What customers always buy is not the products and services themselves, but the products and services are just a medium. What customers really want is the spiritual satisfaction such as experience, feeling, comfort, peace of mind and happiness brought by products and services, which is the ultimate thing of human nature, that is, "to get pleasure from suffering, to seek advantages and avoid disadvantages". If the seller can't make the customer worry, save time and money, you basically have no chance in the market. A sense of value is attached to products and services. Only value can bring exchange, and only exchange can bring money. Therefore, behind money is naked humanity, not so-called products and services. Most people have worked backwards all their lives. Based on the insight into human nature, human desire and human heart; Only by using the wisdom of reverse operation can we do it in reverse; Change "I want to buy it for you" to "You want to buy it from me". Further, reflect deeply: Do we need customers or do customers need us? ! Is it easier to know customers or yourself? ! Should we study how to make money or how to pay the bill? ! The solution of this kind of problem will be very important and fatal, which involves a series of thinking transformation and practical operation skills, which I will reveal one by one in the future guidance. Thinking about the sky and the world is guiding you to enlightenment. Do you realize that? !
All beings are often lost by the outside world, unable to see the truth and laws of the change and development of things, and obsessed with the results of greed without thinking about internal causes; If you don't see impermanence, you will be constant. You are obsessed with your habits and thinking inertia, but you are afraid to face change ... whoever can crack the human password in a higher thinking space can occupy the spiritual soul of all beings, who can inspire and satisfy their desires and ideals, and who can influence and guide their preferences and choices. To realize Heaven and practice with great concentration is to open inner wisdom. To realize wisdom, we must first learn to disfigure: disfigure each other, disfigure each other; Then get rid of self-obsession and reach the subtle epiphany point where you should have nothing to rely on except your heart. This requires a pair of discerning eyes, a pair of discerning eyes that strip away foreign ministers and differences, and then truthfully observe all existing and promising methods in the world, and reverse the truth that has been reversed by all beings to break through innovation. This is demand, opportunity, market, value, money, fame and fortune, achievement ... Only by deciphering this passage can we truly understand and master the wisdom of reverse operation.
Sumeru's world is that a sparrow is small and complete, and a grain of millet also contains the fundamental wisdom of the whole universe, not to mention a person, a product, a project and an enterprise. Everything that exists is alive, but everything that exists has a destiny, and everything that has a destiny cannot be separated from the seven modules of "Tao, Dharma, Technique, Apparatus, Field, Potential and Soul". A truth: Invisible affects tangible, and only intangible is permanent. Tangible products and physical projects are important, but often with the intensification of market competition, they will fall into a red sea and compete viciously with each other. It is precisely because there are tangible stages that there is a life cycle. You should know that the real competitiveness of all products and projects should be invisible things hidden behind the tangible. Future victory must be the ultimate victory of values. What customers buy on the surface is tangible, and only intangible things are the real value and answer. When your competitors can only provide tangible products and services, etc. On the basis of these, you can provide customers with more, better and deeper intangible value, and you will definitely win, not your competitors. The application path of reverse operation wisdom: path one, excavating pain and amplifying anxiety; Path two, enhance aesthetic feeling and create happiness; Path 3: subvert old habits and reshape standards; Path four, find another way, don't go when you see the road ... The general logic is: pull up the translator and cut it down.
You need to remember a few words forever!
First, all good things are valuable. If you can't find them, people will start to miss them. Even the ugliest things are valuable. If you can't play with them, someone will. No matter what novel it is, your passion will dissipate with the passage of time. Second, everyone has everyone's joys and sorrows, and everything has its difficulties. If you change your mind, something different will always happen to you. Third, the sense of value has no single tendency, and it can take any form at different time and space angles. Fourth, all kinds of tangible products in any business can be transformed into intangible products; Fifth, all intangible products can be extracted by reverse operation. Using reverse operation technology, related products and services in any field and industry can be transformed into intangible products through induction and refining; The next thing you need to do is to provide these valuable intangible products to your potential customers. Only with lasting influence can there be more efficient transactions. Any advanced theory, strategy and technology, once you know it, is very simple. The reason why I feel very advanced is just because I don't know it yet. No matter what industry you do or what products you sell, you need a whole set of processes from the initial marketing layout, to building trust, to solving customers' questions, and finally to guiding customers to clinch a deal. If you don't have a complete set of procedures to learn, simply learning a certain method will only cost more money and not make money.
Let your input and output be in direct proportion!
In any mode of operation, you should study its input-output ratio: every penny of yours is hard-won, and every penny of yours should be enlarged and used; Every time you spend is precious, and every hour you spend should focus on the most productive things. If you invest a lot of money in what you do, but the output is very small, it can only explain one truth: you are in the wrong direction and you have chosen the wrong method. Reverse operation is not lofty, it is not mystifying, it is only a key link in the Zen business intelligence system, and at most it is only your noble person, who is responsible for guiding you and making high value make money for you. You can earn back the money you spent, but you will never get valuable methods and secrets for free. The really easy way to make money is always in the hands of a few people. On the one hand, see if the other person is willing to teach you, on the other hand, see if you are willing to learn. Many people always like to take shortcuts, always want to find ways to make money quickly, and always want to get rich overnight. As a result, you can imagine that you pursued it quickly, but you died miserably; Sometimes, slow means fast. However, people who have achieved something have one thing in common: the way of thinking is different from ordinary people, and they are all people who are good at giving and dare to break through.
You need a secret wealth map!
Behind money is human nature, management is the operator, and the operator needs to master the reverse operation. No matter what industry you do, the thinking, rules and skills provided by reverse operation can come in handy and you can use them flexibly; Apply what you have learned, wisdom is more important than knowledge, and the thinking mode, methods and skills provided by reverse operation allow you to practice and apply according to your own conditions; There is no such thing as a trick. The so-called magic is that you don't pierce enough paper. But if you want to pierce this enough paper, you need a noble touch. Life is a game of inspiration, either you inspire others or you are inspired by others. The gap between people is actually not big, only a little. Remember: as long as you understand a subject thoroughly, you will never be short of money in your life. As the saying goes, established laws are innate. The dynamic project of Zen business ethics and financial wisdom summarizes the ideological wisdom and life experience of all kinds of elites in reality, draws on others' wisdom, integrates the essence of eastern and western cultures, draws nutrition from tradition and essence from modernity, and refines and condenses a whole set of business intelligence system. Mainly including the concept, thinking and mode of money, wealth and business operation; There are specific processes, steps, details and so on. To sum up, it is "Ming Dow, seeking the method, optimizing the technique, taking advantage of the trend, creating a field and reassuring". This is a truly valuable and meaningful treasure map, which is rare in the market so far, including both theoretical support and practical paths and methods. Strategic position, concise and easy to understand. With the guidance of this map, you will thoroughly understand: what is your treasure house? Where is it? How to get there? The most important wisdom in this secret wealth is: reverse operation, reverse dry Kun! I'll tell you directly now, but I promise you still can't fully understand it, as if you knew it and didn't fully understand it; Not to mention the specific application in the practice of starting a business and creating wealth; Of course, I will eventually solve this mystery and let you have a kind of relief and relaxation. I will teach the basic essentials and related skills of this wisdom by hand in the future. This is the core and essence of the whole system, and it is also the fundamental wisdom that can be directly applied to the practice of starting a business to get rich. All the contents mentioned above, such as cognitive realization, innovation and change, and winning wealth with heart, are born from this, including the nine thinking modes owned by the strong, all from this. Knowing what you know and why is the real skill.
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