First, economic consciousness and humanistic consciousness. The traditional planned economic system advocates pan-politicism and tries to solve the problem of social development by political means, but fails to realize that the fundamental driving force of social development lies in the legitimacy and rationality of economic life and people's pursuit of economic interests, thus making the development of the whole society lose its realistic dynamic mechanism. Reform, opening up and the development of socialist market economy are the confirmation of economic consciousness, the recognition of the legitimacy and rationality of economic man's pursuit of his own interests to the maximum extent, and the transformation of interest mechanism. Obviously, building a well-off society in an all-round way and taking the lead in realizing modernization is a process of taking economic construction as the center and realizing coordinated social development and all-round progress. To truly practice development is the top priority of governing and rejuvenating the country, we must emphasize economic awareness, that is, the prerequisite role of economic development and the rationality of people's pursuit of economic interests. In cities like Shanghai, Shenzhen and Guangzhou, whose economic modernization has reached or approached the level of per capita GDP of 6000 dollars, their economic consciousness should be guided by humanistic consciousness, that is, humanistic spirit. Especially as an economic city with an earlier market economy, utilitarianism, which embodies the personality of "economic man", has become the value support of some citizens. To improve the cultural taste of a city, we must carry forward the humanistic spirit, put people first, attach importance to the humanistic significance of economic development, advocate humanistic feelings and ethical care, and be good at transforming the fruits of economic development into people's well-being and the realization of economic, political and cultural rights and interests. Attach importance to the establishment of a harmonious relationship between man and nature and between people, guide people to establish noble life values and significance, and form a positive, honest and trustworthy, tolerant and friendly social and humanistic environment with elegant feelings. This is not only the need to build a harmonious society, but also the need to provide lasting "humanistic power" for economic development. For the development of culture, we should have a broad vision, a far-sighted vision, a realm, and look at it from a strategic height. We should not take the current usefulness as the only criterion to measure cultural development. Humanistic spirit and scientific rational spirit are compatible, humanistic spirit should be based on scientific rational spirit, and scientific rational spirit should embody humanistic spirit. As a special economic zone, Shenzhen shoulders the heavy responsibility of breaking through the traditional planned economic system and exploring the establishment of a socialist market economic system. Bold and enterprising has become the entrepreneurial concept of Shenzhen people. But without the guidance of scientific spirit, it will easily become blind irrational behavior. Therefore, to improve the cultural taste of a city, we must carry forward the spirit of scientific rationality, highlight the consciousness of norms in economic and social activities, strengthen the rigidity and binding force of laws and systems, and improve the scientific and democratic decision-making. Carrying forward the humanistic spirit and scientific rational spirit is not only the basic requirement for improving the quality of citizens, but also the basic requirement for improving the leadership level and ruling ability of party committees and governments at all levels.
The second is popular culture and elite culture. In today's world, popular culture has become an irresistible torrent, affecting people's cultural life and spiritual world. It attracts the extensive participation of many citizens with its inclusive content, simple and vivid form and affinity close to daily life. This is an inevitable phenomenon in the development of market economy, civil society and mass media. In this context, the construction of advanced culture must consider the cultural form that is oriented to the public, originated from public life, conforms to public psychology and is loved by the public. This is not only because culture can realize its educational, entertainment and economic functions only when it enters public life, but also because "in the final analysis, popular culture is the deepest foundation of national culture, the most authentic' cultural text' and the source of great strength of national culture." Without the secular life of the general public, human culture will lose its vitality. "Shenzhen has become a fertile ground for the development of popular culture because of its special geographical location and developed market economy, so Shenzhen's corporate culture, community culture, campus culture and square culture are relatively developed. Relatively speaking, the development of elite culture is stretched. The elite culture mentioned here is from the perspective of cultural quality, which refers to the elegant culture created by humanities intellectuals and corresponding to popular culture. Compared with mass culture based on industrial production and characterized by standardized, quantitative, homogeneous and homogeneous non-individual forms of existence, elite culture pursues the basic value and ultimate concern of human existence, pursues the "profundity, novelty and exquisiteness" of cultural creation, shows the uniqueness and frontier of cultural activities and achievements, and is more original, imaginative and transcendent, so it has higher content of truth, goodness and beauty. For a city that pursues modernization and internationalization, on the one hand, it needs to form a developed mass culture, because underdeveloped mass culture means that the spiritual life of people in this city is dull, monotonous and boring; On the other hand, it is more necessary to develop elite culture, because elite culture can truly represent the cultural development level of a city and truly mean the taste and creativity of the city. For Shenzhen, the key to strengthening elite cultural awareness is to pursue cultural products that are recognized by the cultural circles and the broad masses of the people and can stand the test of history.
The third is practical pursuit and aesthetic consideration. Practicality is the most basic pursuit of human beings. The lower the development level of social productive forces, the greater the weight and proportion of practicality in human multi-level pursuit. However, with the development of production and social progress, any realistic pursuit and physiological needs will gain cultural connotation, which is to realize what cultural anthropologists call "cultural transformation of biological needs." Eating is no longer just to satisfy people's appetite; Living is no longer just to meet people's needs for shelter from the wind and rain, but also to enjoy the beauty, that is, the so-called food culture and architectural culture have emerged. Therefore, an ideal society should not only meet people's low-level physiological needs, but also meet people's high-level needs with cultural significance, and realize the aestheticization of daily life; For a high-grade city, the planning and construction of the city should not only consider people's convenience and practicality, but also consider the expression of meaning and aesthetic arrangement. It is not difficult to find that in a city with a low economic starting point and a lack of historical and cultural accumulation, a very important reason for its low cultural taste is that in the rapid urban construction and development, people have overemphasized the functionality of urban buildings and the practicality of products, and lacked attention to people's emotional and spiritual needs and aesthetic considerations. Some experts believe that Shenzhen's "urban signs and cultural landmarks are not prominent, and urban architectural styles are generalized" means that our urban landscape has not yet formed a distinctive style and lacks aesthetic and artistic content. Therefore, in order to improve the cultural taste of Shenzhen, we must pay attention to the consideration of aesthetic standards and the construction of urban functions. We should not only build the city with a practical and scientific attitude, but also design the city with an artistic and aesthetic attitude.
Fourth, historical inheritance and cultural innovation. The profound accumulation of urban history and culture is closely related to urban cultural taste. The cultural relics of the city itself, the human and spiritual values passed down from generation to generation, and a series of cultural symbols and signs created by the city itself all have distinct capital attributes and capital significance. Historical and cultural resources are scarce resources that are difficult to copy. Cities with excellent historical and cultural traditions often show exquisite and heavy culture. Emerging cities without historical and cultural accumulation are often regarded as economic machines and cultural deserts in the early stage of development. Of course, things are not absolute. For a famous historical and cultural city, if it only protects history and culture without innovation, that is, it can't give the connotation of the traditional cultural era, then tradition will become a burden, and the so-called cultural taste will be greatly reduced because of its lack of relevance to reality. For any modern city, to improve its cultural taste requires not only cultural inheritance, but also cultural innovation. The unity of the two is the realistic motive force of cultural development. Shenzhen is an immigrant city. Although the foreign population accounts for the vast majority, it rose on the land of Lingnan after all. Therefore, from the perspective of cultural inheritance, we should first pay attention to the protection and excavation of Shenzhen's history and culture as an integral part of Lingnan culture. Whether it's Hakka houses, the city of Dapeng, or the ancient tomb of Tiezai Mountain, we should cherish it and carefully interpret and reveal the unique significance and profound connotation of these cultural heritages. In addition, we must also see that the cultural potential of Shenzhen mainly depends not on the historical culture left by the region, but on the cultural advantages brought by immigrants, which requires us to carry forward and integrate the healthy regional cultural personality and advanced cultural concepts of different immigrant groups, so as to enrich the cultural life of the masses, enhance the cultural strength of the city and enhance the sense of urban identity of citizens. Cities are not only places where material wealth is concentrated, but also places where spiritual and cultural innovations are made. The cultural strength of a city mainly depends on its innovation, and the advantage of immigrant cities is the collision of different cultural styles, which provides conditions for cultural innovation. Cultural innovation has three levels of content, one is the concept level, the other is the institutional mechanism level, and the third is the technical level. At present, most of the cultural innovations carried out in various places are designed from the latter two levels. In fact, the first level is more important, because the innovation of ideas is a more fundamental innovation, which determines the innovation of systems, mechanisms and technologies. The concept of "time is money, efficiency is life" has a much greater role in promoting society than a single technical design. From the ideological point of view, the concept innovation is to realize the internalization of China traditional culture with Marxism; From the cultural point of view, it is the combination of Dionysian spirit and Apollo spirit that produces the primitive consciousness of culture. The primary responsibility of the government to develop culture is to provide public space for the cultivation and promotion of cultural originality, especially Shenzhen, the experimental field of reform and opening up.
The fifth is the soft power and hard power of culture. The taste of urban culture is reflected through cultural strength. Compared with economy, culture is soft power. In fact, culture itself can be divided into soft power and hard power according to different forms of expression. Cultural soft power refers to the cultural power that is far from direct economic value and mainly embodies spiritual value, mainly including historical and cultural resources, educational technology and artistic level, and cultural quality of citizens. Cultural hard power refers to the cultural power that is close to direct economic value or can be directly transformed into economic value, mainly including the level of cultural facilities and the strength of cultural industries. In terms of cultural soft power, the most important thing at present is to develop academic culture. Academic culture is the soul of culture and the subject and value support of elite culture. In the current cultural structure of Shenzhen, academic culture is its weakness. The most important thing to be solved in developing academic culture is to strengthen the awareness of problems. For scholars, strengthening the problem consciousness means paying attention to the academic frontier and the changes of the times with a forward-looking vision, deeply studying the overall, strategic and forward-looking issues in the practice of reform and opening up and even the world changes, and forming the voice of Shenzhen scholars themselves. The second is to correctly handle the relationship between theory and reality. Generally speaking, theory must be combined with practice. Without this combination, academic research will become a word game from theory to theory and from concept to concept, thus losing its vitality. However, the theory should constantly surpass the realistic perceptual materials. Without this transcendence, there will be no promotion, and it will be trapped in the accumulation of stylized official documents, and theoretical innovation and academic construction will not be realized. The third is to develop higher education. As a gathering place of high-level talents, a university is an ivory tower of civilization, an engine of culture, and a platform and power source for academic and cultural construction. Without a certain scale and level of higher education, the development of academic culture can only be an armchair strategist. Judging from the hard power of culture, the most important thing for the current cultural development in Shenzhen is to firmly seize the good opportunity of the 11th Plenary Session of the Third Session of the Municipal Party Committee to establish the cultural industry as the fourth pillar industry in Shenzhen, accelerate the development of the cultural industry, and constantly improve the cultural level and added value in the economic structure and industrial structure. As far as the present situation is concerned, the development of Shenzhen's cultural industry must follow the leading principles, enlarge and strengthen the existing backbone cultural industries such as media, printing, advertising, cultural entertainment and cultural tourism, upgrade the industrial level, and form industrial brands and product brands; We should take animation and games as the breakthrough point, seize the opportunity, cultivate a number of emerging cultural and creative industrial clusters with development potential and expansion space, and form new growth points. What needs to be done now is to do a good job in industrial development planning as soon as possible, and introduce relevant preferential policies as soon as possible in the aspects of market subject cultivation, economic support, personnel training, industrial base construction and product circulation. It must be recognized that the promotion of cultural hard power with the development of cultural industries as the core is the key factor to enhance the cultural taste and competitiveness of the whole city of Shenzhen.