What's the difference between bidding promotion and information flow advertising?

Baidu information flow advertisement refers to the original advertisement interspersed in Baidu information, which is characterized by the seamless integration of the content of the advertisement from hard to original. Baidu's information flow advertising content has accurate orientation, multi-screen coverage, high conversion rate and less user interference. In Baidu bidding, Baidu information flow, Baidu Baiyi and Baidu search constitute the three advertising modes that have been used for the longest time in bidding.

Baidu information flow advertisements are mainly displayed on Baidu homepage (mobile phone Baidu APP, Baidu homepage WAP), Baidu Post Bar (post bar APP, WAP, PC) and Baidu browser (APP), which is an advertisement display form interspersed by users when browsing information.

If the customer's needs are compared to candy. Bidding is to know the taste that customers like in advance, and then prescribe the right medicine, which is powerful and quick. But information flow advertising is like a handful of candy with different flavors, waiting for someone to claim it. In fact, users are also waiting for the candy they are interested in to appear. In fact, you can let him know his favorite taste with information flow advertisements, and then help him determine his own taste with Baidu bidding.

Did you find your own candy?