First, interactive communication:
The interaction emphasized by WeChat will not be the automatic human-computer interaction of the system, but the direct interaction between you and the user, which is also in line with the "interactive communication" proposed by the WeChat team. In fact, Tencent interactive communication mainly hopes that large-scale can really solve problems for users, rather than copying and transmitting information like marketing tools. This is also the purpose of WeChat to express that WeChat is not a marketing tool. The more content of interactive communication, the more in line with Tencent's concept of "interactive communication". The more these contents are done, the closer they are to the product values of WeChat. The higher your search ranking is. We can look at the search for "hotels". The first one is Suichang Kane Hotel Co., Ltd. When we communicate with this WeChat official account, he will communicate with you manually, which means that customer service interaction WeChat official account is more suitable for the search ranking of WeChat.
Second, the service customization:
According to your industry, add related services to your WeChat size, and provide related transaction functions for this service, such as the recently launched McDonald's coupon service. Click Pay to complete the McDonald's coupon purchase service on WeChat. The official account of McDonald's WeChat WeChat completed the entire purchase process from the WeChat platform. For McDonald's, the o2o service has really been completed, which meets the service customization requirements of WeChat official account, while for WeChat, the transformation of the whole platform from information flow to capital flow has been completed. This satisfies Tencent's ambition to build a mobile e-commerce platform service. Naturally, your ranking in WeChat official account will also rise rapidly. Therefore, our WeChat official account should try to combine the characteristics of your industry, develop some methods that can be converted into capital flow, and develop related payment transaction functions according to the positioning of enterprise products. For example, travel accounts can cooperate with relevant travel agencies to develop online travel booking services and become E Long or Ctrip on WeChat platform.
Third, the name design:
1. Don't be unfamiliar with words: Don't open WeChat accounts that users are unfamiliar with or don't have related keywords. Because the WeChat official account platform of WeChat belongs to a closed platform, there is no good ranking of WeChat in WeChat official account except the forwarding of WeChat content. According to relevant statistics, 72.6% of the mainstream ways for users to obtain official WeChat accounts come from the search WeChat platform. So remember to take an industry-independent or abstract name. If you are the official account of Education WeChat, unless your content is wonderful and the forwarding rate is high enough to attract enough attention, it is difficult for users to know the name like "Knowledge Tree" from the search. Wechat platform searches are mostly ranked by matching names and descriptions.
2. Don't design the name of WeChat broadly. It should be like seo, and even the description of the official WeChat account should be like the description of the seo page. It is best to combine Baidu index to find words with high search degree, which should conform to the search habits of netizens. For example, your customers are Beijing gourmets. If it is named "Gourmet", it is obvious that not only the crowd is too wide, but also it is difficult to stand out in the ranking of the whole gourmet on WeChat WeChat official account. Even users who care about your food are not necessarily your customers. On the contrary, if you choose "Beijing cuisine", it will not only hit your customer base, but also reduce your competitors, killing two birds with one stone. Keywords should correspond to your field, try to subdivide vertically in this field, and it is best to combine the region. Geographical vertical field is the best large name of WeChat.
In short, accurate keyword search in WeChat operation makes it easier for users to find you. One-to-one platform services can be realized by following instant interaction, and platform-related o2o services can turn your micro-signal service into real value. Doing these three things well will achieve a perfect combination with the WeChat platform and naturally stand out among many official WeChat accounts.