What can data bring to charity in the era of big data with advanced information?

The role of data in foundations and basic industries is beginning, and it is in the enlightenment period. At the suggestion of the foundation joining the "Big Data" initiative, the theory of change emerged. Like all other reform theories about charity, its goal is to maximize the influence of charity work. We do not encourage the collection and use of data in the name of data, even in the name of improving the efficiency of the foundation, although these goals are very good. In essence, the ultimate beneficiaries of improving charity data are those who the foundation tries to help through their charity behavior.