The Research Report on Network Marketing of Large Enterprises points out that there are various problems in the overall planning, content, service and function of large enterprise websites at present, which can be summarized into the following ten aspects:
(1) The overall planning purpose of the corporate website is unclear and lacks the guidance of online marketing ideas. (2) The column planning of the enterprise website is unreasonable and the navigation system is not perfect. (3) There is little information on corporate websites, and important information is incomplete. The information on the web page is very small. (4) The awareness of corporate website promotion is not clear enough. (5) Corporate website services, especially online customer service, are relatively lacking. (6) The supporting role of corporate websites in sales and after-sales service has not been fully exerted. (7) Corporate websites lack basic support in the accumulation of online marketing resources. (8) Corporate websites pursue artistic effects too much, which is more beautiful than practical, and even affects normal browsing and application. (9) The basic ideas and contents of the optimized design of enterprise websites have not been reflected at least.