But friends around me, whether buyers or sellers, have a little headache when it comes to real estate agents. Some people even bluntly say that real estate agents have become "accomplices" in soaring housing prices to a certain extent.
Does this statement make sense?
Before answering this question, let's take a look at the nine routines compiled by real estate agents according to oral and public reports of relatives and friends.
I have to say: the road that buyers and sellers take the most is probably the "routine" in which intermediaries change their ways to push up housing prices!
Routine 1
99% of the houses below the market price are fake.
Seeing that house prices are soaring like rockets, many people brush all kinds of buying software after meals. Sometimes, suddenly brush to a "cost-effective" housing, some property buyers will shake hands excitedly.
My god, the decoration, apartment type and living environment of this house are so good. It looks much bigger than a house of the same area, and the price is much lower than that of the same community. Is this a house specially prepared for me? Yes, this is specially prepared for you ... trap!
In fact, it looks big because the picture hung by the intermediary itself is fake. If you contact the agency, you will probably be told-"This apartment has just been sold out", "Please leave your phone number, and I will recommend you if there is a house", and "There is another apartment of the same type in this community, and I will take you to see it" ...
Pies don't fall from the sky. 99% of the houses below the market price are fake houses, and the rest 1% will disappear in seconds when you see it on the house buying software.
Routine 2
In order to earn more agency fees, sellers are encouraged to pay high prices.
There is something suspicious about the house whose listing price is lower than the market. So, are those houses whose listing price is obviously higher than the market price reliable? In fact, there are generally intermediaries behind these high-priced houses.
Many sellers have always expressed their wishes to real estate agents, and the agents began to be "strategists" for customers. They will persuade users to bid higher. "Yesterday, a suite in your community just sold 5 million. If you want to sell it, hang it for 5.5 million. Even if you bargain, you can get at least 5.3 million in the end and earn 300,000 more easily. "
A similar statement seems to be for the benefit of the seller, but it is actually for the benefit of the intermediary itself. Take Chain Home as an example, they generally charge 2.7% agency fee (including 2.2% agency fee and 0.5% guarantee service fee) according to the actual transaction amount. If the seller is successfully encouraged to raise the price by 500,000 yuan, the agency fee will be increased by 1.3 million yuan.
Routine 3
Monopoly housing with "sea storage tactics"
A senior agent I met before said that he might have to jump ship to the chain home because his company can get fewer and fewer houses, and buyers are looking at the houses on the chain home. So, how does the chain monopolize the housing?
High price! High price! Still expensive! High prices are good for sellers and can attract more houses to the chain. In the field of second-hand housing intermediary, "those who get the housing get the world", the means of chain home is effective and hard enough for buyers.
A friend said that when she changed rooms, she took a fancy to a house through a real estate agent and had reached a verbal agreement with the owner. However, when the contract was about to be signed, it was "pried" away by the intermediary of the chain home, because they promised the owner that they could sell it higher.
There are also some intermediaries who sign exclusive entrustment with the owners and promise to sell at a high price within a certain period of time (such as one month) and provide compensation. This commitment is very attractive to the owners, so they are willing to entrust the house exclusively to the chain home. This form of exclusive agency is easy to form an intermediary monopoly.
Routine 4
The gimmick of "0 commission" may not be really cheap.
"Love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me." I love the agent of an offline store in my family proudly, and his expression is quite disdainful.
However, although the commission has been reduced, the house price has gone up a lot, and the wool is on the sheep. In this regard, the Securities Times has publicly questioned the problem of "different prices in the same room", that is, the price given by the same house is higher than that given by the traditional intermediary.
According to an agent who loves my family, he doesn't have a basic salary, but only gets a commission. He charges a commission of 10% for a single transaction, with a monthly salary of over 10,000 yuan and good performance. Aiwujiwu's salary composition is high basic salary+low commission. Its recruitment information posted on the Internet shows that the basic salary without responsibility is 6,000 yuan. "
For real estate agents, this is very attractive. As for the low commission, it is not a problem for the old salesman at all. Even I can only ask for its basic salary without commission, but I can guarantee that I can maintain a good income in this company and will not bring any income to the company. "Frankly speaking, I love my agent.
(The above answers were published on 20 17-04-25. Please refer to the actual situation for the current purchase policy. )
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