The business performance of clothing, shoes and hats stores depends largely on the quality and performance of employees. Some clothing, shoes and hats stores often attach importance to marketing plans, but due to neglect of the management of shop assistants, the expected results cannot be achieved in the process of implementing retail plans. Therefore, employees are the foundation of an enterprise, and it is very important to attract good employees. Do you know the precautions for the recruitment of shop assistants in clothing stores? Clothing retail stores usually need to choose certain testing methods, including written test staff, when receiving personal data of candidates, as the basic basis for selecting candidates. There is a written test for the recruitment of shop assistants. The basic purpose of selecting candidates is to test their knowledge level and general abilities (such as perception, memory, thinking, imagination, language, generalization, creation, etc.). The main purpose of the interview is to test the applicant's application motivation and personal qualities (such as exquisite social appearance, appearance, personality, honesty and values, etc.). ) and the professional ability to engage in retail work (such as the ability to treat people and observe)
Dealing with many customers every day is the basic feature of a shop assistant's job. Shop assistants must have abundant energy, good interpersonal skills and noble professional ethics in order to provide satisfactory services to customers. Therefore, when recruiting shop assistants, it is necessary to examine the quality of candidates from the following aspects:
(1) Clothing store clerk recruitment considerations personality. Mainly from the applicant's general ability, temperament, personality and other aspects, the basic requirements for shop assistants include: studious and enterprising, flexible thinking, strong observation ability, strong communication skills, quick action, enthusiasm and generosity, cheerful personality, honesty, careful work and love.
(2) The work ability of the clothing store clerk in the recruitment notice. The investigation of work ability can be carried out from the aspects of education level, professional knowledge of goods, retail service skills and work experience.
(3) Matters needing attention in the recruitment of clothing store clerk's physical quality. In order to match the image and product mix characteristics of retail stores, there are special requirements for the health, body shape, height, age and gender of shop assistants.
Employees are the vitality of the store, and a good employee will bring an unexpected leap to the store business. A good employee should have good physical quality, strong working ability and perfect personality.
1 Smile from the heart.
For customers, it is better for salespeople to squeeze out a smile than not to smile. Some stores put forward the idea of "developing the resources of laughter", forcing salespeople to smile at customers, and even encouraging or asking salespeople to go home and practice laughing in front of the mirror, which is unwise.
A smile is a reflection of a happy mood, as well as a sign of politeness and self-restraint. Salespeople don't just show their smiles on the counter, they should smile anywhere in their lives. As long as you treat your customers as your friends and respect them as a person at work, you will naturally give them a knowing smile. Therefore, this kind of smile does not need to be forced by administrative orders, but is made voluntarily as an educated and polite person. Only such a smile is the smile that customers need and the most beautiful smile.
2 eliminate troubles.
A good salesgirl always has a sincere smile on her face. When chatting with someone, a friend asked her, "You keep laughing, is there something wrong?" She said, "Who in the world doesn't have troubles? The key is not to be dominated by worry. Go to work and leave your troubles at home; When I get home, I will leave my troubles at work behind and let myself always have a relaxed and happy mood. "
If salespeople can be good at this kind of "emotional filtering", they won't worry about not having a sunny smile in their service posts.
When a shop assistant encounters something unsatisfactory, it is inevitable that he will be unhappy. At this time, it seems unreasonable to force him to smile at customers. However, the particularity of service work determines that salespeople can't vent their emotions on customers. Therefore, salespeople must learn to decompose and downplay their troubles and unhappiness, keep a relaxed mood at all times, and let happy moments accompany them and pass them on to customers.
3 Broad-minded.
It is very important for salespeople to be open-minded if they want to keep a happy mood. In the process of reception, it is inevitable to meet customers with rude attitude and importune. Salespeople must remember "bear with it and take a step back." Some customers hesitate to buy goods and spend a lot of time, but when it comes to packaging or payment, they frequently urge the salesperson. In this case, the clerk must not be unhappy or lose his temper. He should think like this: "He must like this kind of thing very much, which is why he spent so much time carefully selecting it. Now he must be anxious to take it back to his family, so he will urge me. " Under this concept, merchants will show considerate smiles to customers.
In short, when you have a broad mind, you won't be swayed by considerations of gain and loss at work, and you won't haggle over every ounce when receiving customers. You can always keep a good attitude, and smile service will become a breeze.
4 To communicate with customers emotionally, smiling service is not only an expression, but also an emotional communication with customers. When you smile at a customer, it means, "Nice to meet you. I'm willing to serve you." A smile reflects this good mood.