According to the national economic policy, real estate is a pillar industry of the national economy. While the real estate industry is getting better and better, the industry competition is becoming more and more fierce, and many problems have appeared. For example, real estate enterprises are lost in strategic transformation and cannot build core competitiveness; Single business model, unable to face the competition effectively; There is a bottleneck in the development of industry market, lacking the strategy and rhythm of regional market development; The positioning of enterprise products is not clear, which can not meet the needs of consumers; Lack of high-end talents in the industry and poor ability to absorb talents; Poor planning and design ability, homogeneous competition; Poor project management ability, unable to effectively manage and support the funds between the company and the project company; The salary, assessment and management measures of the project manager are invalid.
At the same time, we can see that the competition of real estate resources such as capital, relationship and land has turned to the competition of management ability with strategy/management as the core, and issues such as industrial integration, enterprise expansion and management improvement have become the daily management agenda of senior executives. How to expand enterprises and how to control parent-subsidiary companies efficiently and reasonably has become a key factor for China real estate enterprises to enhance their core competitiveness.
Based on the problems existing in the above industries, after years of in-depth research and discussion, Zhonghui Management Consulting Co., Ltd. believes that the development of the real estate industry in China presents the following trends:
1. With the in-depth development of the market and the dual role of national policies, the pattern of the real estate industry is undergoing profound changes, and industry integration is inevitable; Enterprises with reasonable operation mode and core management ability will become the new favorite of the industry, the main guide and promoter of the industry, and gradually become the mainstream force to integrate the real estate industry in China;
2. Real estate enterprises have moved from government resource-based to specialized management, and the real estate industry has entered the stage of integration and reshuffle;
3. Specialization, scale and branding have become the development trend of the real estate industry;
4. The trend of industry concentration is obvious, the land transfer mode is changing to bidding, auction and hanging, and the bank credit is tightening, which will raise the industry threshold. Small and medium-sized enterprises are facing huge potential survival threats and must seek new development ideas;
5. Cross-regional development is the general trend of real estate development enterprises, so it is urgent to strengthen regional market research and reposition real estate enterprises;
6. The real estate industry has continued the trend of rapid development in the past, but it may face a certain degree of cooling down in the future under the suppression of the national macro-control policies;
7. With the development of urbanization (residential area), urban operators will actively participate in urbanization and increase profit points;
8. The real estate industry has become a quasi-financial industry, and the speed of capital turnover has accelerated. Efficient use of funds has become the key to success;
9. Land reserve capacity has become one of the core competitiveness of enterprises. Due to the problems of funds and certificates, land auction is open and transparent, and enterprises tend to develop on a large scale;
10, real estate is personalized, modular, standardized and customized;
1 1. management competition trend: after going through the stage of government-based and resource-based enterprises, management upgrading has become the focus of the next round of competition under the background of foreign capital entering one after another;
12, talent competition trend: under the background of real estate collectivization and regional expansion, talent and human resource management competition has become an important factor to build the core competitiveness of enterprises;
13, Brand, Standardization and Refined Mode Competition Trend: The deepening of industry competition and the maturity of consumer market will inevitably lead to the emergence of brand, standardized and refined management competition mode. Whether the personalized brand, standardized process and refined management mode can be established is a strategic factor to measure whether the enterprise expansion strategy can be successfully implemented.
Based on the in-depth observation and thinking of the above problems and the grasp of the development trend of the real estate industry, Zhonghui Management Consulting Co., Ltd. believes that the main ideas for the development of the real estate industry are:
1. Strengthen the financing channels of enterprises and make financing one of the core competitiveness of enterprises;
2. Implement the three-line development strategy of long, medium and short products to strengthen the land reserve capacity;
3. Implement large-scale operation and actively explore real estate in second-tier cities;
4. In the development stage, most domestic real estate enterprises are in a critical period of transition from comprehensive management mode to specialized segmentation mode, and overseas enterprises adopting financial investment mode begin to enter China on a large scale, which makes the industry in a competitive situation with mixed modes;
5. From the regional point of view, cross-regional development is the general trend of the development of real estate development enterprises, but it will be a prerequisite for the success of cross-regional development to be clear about its own business model;
6. In terms of business portfolio, if real estate enterprises want to avoid the impact of industry cycle on their performance, they must gradually establish a reasonable real estate business portfolio and achieve sustainable development through the balance of cash and risk;
7. In terms of enterprise management, many real estate enterprises are facing the problem of "rapid expansion syndrome" in their development, so they must make a systematic diagnosis, seize the key problems and solve them step by step.
Zhonghui Management Consulting Co., Ltd. (website: www.chinazhmc.com) has established a complete consulting model in years of consulting practice. We adhere to the business philosophy of "helping customers to enhance their competitive advantage" and the working purpose of "helping enterprises to improve their internal management level", and adhere to the principle of "professionalism, dedication and full-time" to provide customers with all-round and systematic management consulting services and strive to cooperate with customers.