Mid-Autumn Festival is an important traditional festival in China, and its significance and theme is "reunion". Reunion and harmony are closely linked. Reunion is not only an external form, but also an internal harmony and communication. In order to fully explore the connotation of traditional festivals, carry forward the excellent culture of the motherland, and stimulate the national feelings of teachers and students, the German leading group and the Little Corps of our school decided to carry out the theme activity of "Full Moon and People Round" around the Mid-Autumn Festival.
Second, the activity time
20 years x month day -x month day
Three. Activity arrangement
The first stage: Moon Festival-theme reading
1. Collect stories, poems and books related to Mid-Autumn Festival, and carry out morning reading in each class.
2. Hold the Mid-Autumn Festival theme class meeting. Collect and read the classic poems about Mid-Autumn Festival, and experience the happiness of reunion and harmony in the process of tasting moon cakes and reciting ancient poems, so as to enhance the friendship between students.
Theme class meeting time: At the class meeting on X month and X day, few corps will conduct inspection.
The second stage: Sacrificing the Moon and Recording the Moon-Exchange and Exhibition
1. Organize students to collect information about the origin, traditional folk customs, anecdotes and poems of Mid-Autumn Festival. Each class will carefully design the information and photos in the activity, and display them in the classroom layout and blackboard newspaper. Few legions will carry out inspection and evaluation.
2. Each class can set up an "emotional wall" in the class, and students can write down their feelings for classmates, relatives, teachers and elders and stick them on the wall.
The third stage: Moon Festival-practical activities.
1. Launch a parent-child interaction activity of "Family Moon Cake". Encourage students to make Mid-Autumn Festival cards for their parents, help their elders do housework, eat moon cakes with their families and enjoy the happiness of family reunion.
2. Volunteer activities of "Happy Experience" were carried out, and few corps sent moon cakes and warmth to the elderly and left-behind children in nursing homes.
3. Record the most unforgettable scene in "Eating Moon Cakes and Watching the Moon" in your favorite way.
The fourth stage: thinking about the moon during the festive season-exchanging reports
1. Review the course of reading, remembering and enjoying the moon, share your feelings with friends and relatives, feel the happiness of today's life, and look forward to a more prosperous and powerful motherland in the future.
2. Hand in 2 paintings in each class from grade one to grade six; Hand in two compositions in each class from grade three to grade six. It will be submitted to Shaojun Corps before X, and will be awarded and exhibited during the National Day.
Theme education activity time: X month X day exchange report.
Mid-Autumn Festival staff activity planning 2 I. Activity background
With the arrival of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many merchants have aimed at the business opportunities of the Mid-Autumn Festival and made enough articles around the Mid-Autumn Festival gifts such as moon cakes. Based on Daoxiang Village, a leading pastry enterprise, seize the favorable opportunity of Mid-Autumn Festival, strive to realize the development of new forms of brand moon cake promotion, and formulate the promotion plan and design.
Second, the promotion goal
1, the consumption of Mid-Autumn moon cakes will drive the sales of stores, and the sales of moon cakes will be activated by the image of stores. Reunion month, reunion feeling, "Xiang Tao Village Moon Cake" sent home.
2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.
3. Provide convenience for customers and attract more customers.
4. Communicate feelings for customers.
Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.
6. Increase the competitive means of enterprises and make differentiation.
Third, the analysis of commodity promotion environment.
(A) Macro-market factors have a great influence on enterprises, and these factors are beyond the control of enterprises. Only by studying the macro-environment and its changes and looking for favorable opportunities can enterprises occupy the market and obtain greater economic benefits.
Macro-environmental factors mainly include:
1, demographic factors: Mid-Autumn Festival, family reunion, more concentrated consumers, conducive to commodity promotion.
2. Economic factors: During the financial crisis, it will stimulate domestic demand and consumption.
3. Social and natural factors: Chinese people attach great importance to this traditional festival, and under the impetus of cultural atmosphere, a consumption storm has also been set off.
(2) "Customer is God". Only when the products we promote meet the needs of consumers and win their trust can we have a family reunion in the Mid-Autumn Festival, and "Xiang Tao Village Moon Cake" will bring you happiness.
1, consumer behavior and psychology: I miss my family more during the Mid-Autumn Festival; Mid-Autumn Festival family reunion. In the Mid-Autumn Festival, giving gifts, visiting relatives and friends and other consumer behaviors, consumers have their own psychology in the process of consumption, and sales promotion should grasp consumers' psychology and promote sales reasonably.
2. Service level required by consumers: In the relatively fierce competition in the Mid-Autumn Moon Cake market, consumers are pursuing high quality and low price, and Daoxiang Village Moon Cake Time-honored brand has many market advantages. Meet the demand and improve the service level.
3. Analysis of consumers' purchasing power: What consumers are looking for is products that can meet their own needs and are inexpensive. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.
4. Analysis of consumers' consumption environment: Among many moon cake promotion activities, consumers have a lot of choices. We will try our best to improve the promotion environment and service quality during the promotion process, which is a real win-win situation for consumers.
(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by beating our competitors, can we make our "Xiang Tao country moon cakes" sell more and make more profits.
1. Competitor's strategy: In the same period, various methods such as mall promotion and supermarket promotion were adopted to promote sales, and they were combined with other products to promote sales.
2. Competitor's goal: to further expand the brand effect and improve the sales profit.
3. Advantages and disadvantages of competitors: the advantage is a wide range of expansion; The disadvantages are single means, high cost and inconvenient transportation.
4. Competitor's coping mode: There is a complete service organization, and all departments cooperate effectively, which can meet consumers' needs in time and accept consumers' feedback.
(D) Analysis of internal environment
1, resources: can contact manufacturers in time, and will not cause commodity accumulation or shortage.
2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.
3. Logistics input and output: convenient transportation and basically "zero inventory".
4. Production and operation: assembly line, quality assurance and efficient production.
Fourth, advertising analysis.
1, advertising goal: to realize real and extensive promotion activities through large-scale advertising activities.
2. Advertising fee: RMB.
3. Advertising information: promote brands, enhance influence, expand sales channels and increase sales.
4. Advertising media: newspapers and leaflets.
5. Evaluation of advertising effect: to achieve the purpose of promotion during the festival and establish the brand awareness of Daoxiang Village in the hearts of consumers; Further promote the corporate culture of Daoxiang Village's time-honored brand!
Verb (abbreviation of verb) activity content
1, time: x month x day-the day before Mid-Autumn Festival
2. Location: Activities are limited to Huicheng District.
3. Activity preparation
(1) Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".
(2) Drivers must be familiar with urban driving routes, minimize time consumption during transportation and improve transportation efficiency.
(3) Educate "Mid-Autumn Festival Ambassadors" in words and actions, and learn how to deal with problems.
(4) Appropriately increase the price of moon cakes to maximize the overall profit.
(5) Contact card merchants to buy a certain number of exquisite cards, which can be classified according to different gift-giving objects, such as lover cards, relatives cards and friends cards.
4. Activity promotion: Post posters in the shopping mall about one week before the activity is implemented, or strengthen the publicity breadth through newspapers, radio and other channels. But it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.
Matters needing attention about intransitive verbs
1. Customers should pack the gifts according to their requirements, and ask and register the required detailed address and delivery time, so that customers can provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.
2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.
In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.
4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.
5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible to inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.
6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.
7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall. This is propaganda.
In order to welcome the Mid-Autumn Festival, our class decided to hold a Mid-Autumn Festival party for teachers and students to celebrate this wonderful festival.
First, enjoy the moon in the Mid-Autumn Festival Garden.
On the full moon night of Mid-Autumn Festival, students in the class play together, tell interesting stories about the university, eat moon cakes distributed in the class and enjoy the beautiful moon. It's comfortable and cozy.
Second, the moon dance.
On the lively campus square, a group of enthusiastic young people danced in the moonlight. What a harmonious scene! Maybe some people will have unexpected "gains"!
Third, Mid-Autumn Lantern Festival activities.
Imagine such a scene: under the dazzling lanterns made by college students, students are seriously thinking about the riddles on the lanterns. From time to time, people squeezed out of the crowd and rushed to the prize exchange office, which was crowded with students. The staff of the exchange are as busy as a bee. The students who are glad to guess correctly are all holding their own small gifts: some are holding refills, some are holding moon cakes, and some are holding jelly and Chinese knots. ...
In lantern riddle activities, the main purpose is to get a sense of accomplishment when answering correctly and the joy of winning the prize. Although a little prize is insignificant, everyone will always get different gains. No matter how difficult the riddles are, learning to think can make you happy!
Fourth, Mid-Autumn Festival greeting cards (wishing cards)
Students who are still on campus don't miss their relatives at home on Mid-Autumn Festival night. A small card can warm their hearts.
On the night of Mid-Autumn Festival, I wrote my thoughts and wishes to my family on a special card, which was mailed home by the class committee or a certain club, bringing more than comfort to my family. ...
5. Mid-Autumn Story Contest
A group of people are sitting on the lawn of the playground, telling their happiness, sadness and regret. This is an opportunity to close the distance between people's hearts.
Everyone likes singing and dancing at the party, and some interesting games are interspersed from time to time, which makes this year's Mid-Autumn Festival very happy.
Mid-Autumn Festival staff activities planning 4 Mid-Autumn Festival is coming, our company decided to hold a Mid-Autumn Festival party on X, and the activity plan is as follows:
I. Background of the event
"I miss my family more during the festive season" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, enjoying family happiness and praying for happiness, every soul is holy, and the truth, goodness and beauty of human nature are most easily aroused, which is an excellent opportunity to enhance emotions and promote employees' trust in enterprises.
Second, the theme of the event
"The deep affection for Mid-Autumn Festival is Beiyang"
III. Purpose of the activity
1. Let employees have a happy Mid-Autumn Festival, boost morale and increase their sense of belonging.
2, realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.
3. Strengthen the communication between employees and promote the further harmony of employee relations.
4. Let employees know the development direction of their own enterprises and enhance their sense of honor as Beiyang people.
5. Let employees' ideas be integrated with corporate culture, thus creating a platform for employees to express themselves.
Fourth, the activity time
X month x night
Verb (abbreviation for verb) activity place
film
Participants of intransitive verbs
All employees of limited company.
Seven. Activity flow
At night 1 and 17: 30, employees enter the site.
2. 18: 00, a song representing the Mid-Autumn Festival-"Wish People Long".
3. The host introduced the theme of the song as the opening of this conference.
4. 18: 05, the company leaders made a speech on this activity.
5. 18: 10 Workshop recommended three employees as representatives to share their work experience with the whole company.
6. 18: 20 to enter the performance stage of the party.
Eight, the program collection method
Before the event, a solicitation notice will be sent to the whole company, taking the team as the unit, and the program type and number of people are not limited. Each team shall submit at least one proposal, subject to the final deletion result.
Nine, program selection method
1. There are 8 judges in this activity.
2. Choose according to the content, performance form and stage style of each program.
3, a single program out of 80 points, according to the order of high and low scores set the top three.
X. Activity preparation
On the afternoons of 1 and August 16, the program solicitation and host recruitment notices were issued.
2. Before 6:5438+07:00 p.m. on August 19, all departments shall report the program form, name and performers to the Administration Department.
3. Report to the Administration Department on the host recruitment list before the afternoon of August 9th 17: 00.
4. Delete and select the program reported on August 22nd.
5. Delete the host on August 23rd.
6. Go to the scene for live rehearsal at noon on September 9th.
7. Before September 6th, the items needed for the activity have been put in place and checked.
8. Before September 8th, all kinds of instruments needed for the activity are in place and checked.
9. On the morning of September 9th, relevant personnel of the logistics team began to arrange the site.
XI。 personnel arrangement
1, performance master plan: x.
2. Moderator:
3. Person in charge of equipment: X
4. Person in charge of logistics: X
5. responsible for photography: x
Twelve. Activity promotion
1. Pre-publicity: make large-scale publicity on the theme of the event, the selection of the program and the selection of the host by using publicity columns and broadcasts.
2. Post-publicity: add text content to the photos taken at this conference, make a special report on the company's publicity column, and put the publicity content of the same period on the company's website.
3. Conduct a survey of employees' satisfaction with this activity at random, and select 30-50 people from the whole company.