Although Mobile keeps developing SI, providing after-sales service, product integration, services and the development of industry value-added functions for group customers, there are not many SI that Mobile can certify in the current GPS industry, especially in mainland cities. The GPS industry has gone through less than 10 years. Due to the particularity of the industry, there are not many powerful system integrators. The enterprises that really do system integration in this industry are not only equipment suppliers, but also system integrators and even GPS operators. These companies are also mobile competitors. Therefore, mobile needs to increase its efforts in the development of group users. In the GPS industry, at present, the main industry standards are the industry standards AQ3004-2005 Vehicle Terminal for Vehicle Transportation Safety Monitoring of Hazardous Chemicals and AQ3003-2005 General Specification for Vehicle Transportation Safety Monitoring System of Hazardous Chemicals issued by the State Administration of Work Safety on July, 2005 14. This shows that Chewutong must pass the certification of the State Administration of Work Safety if it wants to enter the dangerous goods transportation industry. Obviously, China Mobile has not done a good job of communication and coordination with the State Administration of Work Safety.
It is understood that the Ministry of Communications will also issue a set of industry standards on vehicle terminals for road transport vehicle safety monitoring, and China Mobile has not participated in the formulation of this standard. Once this standard is issued, vehicles in the transportation industry will definitely refer to this standard specification, including passenger transport companies and logistics companies, which will inevitably affect the promotion of train service.
Guangdong Provincial Administration of Work Safety has also issued the corresponding local standards for vehicle terminals, which will be implemented in August 2009. The equipment promoted in Guangdong Province must be equipped with a driving recorder. This vehicle terminal standard is very different from Chewutong, which also causes certain difficulties for Chewutong's business in Guangdong. Personal tracker has been developed for several years from the original GPSONE product to the current GPRS+GPS product, but this year is the year when personal tracker is truly commercialized in China. This year, the tracker market is extremely hot, which surprised many people in the industry, and the GPS tracker market is gradually favored by people in the industry.
With the acceleration of China's aging, the government will face severe pension problems and increasingly serious empty nest problems. How to take care of the elderly will be the main part of the government's future work. The government decided to choose 1 or two communities in Beijing to establish an "information service platform for the aged". At the beginning of this year, Beijing Shunyi District Community Service Center provided free GPS trackers for more than 300 elderly people in its jurisdiction. If the elderly feel unwell, press the SOS call button on the instrument, and the staff of the community service center can arrive quickly. The GPS tracker can track the whereabouts of the elderly at any time to prevent them from getting lost. In addition, the pager is equipped with a "push-to-talk" button, through which the elderly can directly talk to their families or call 120 for help in an emergency. After the initial pilot, the "old-age information service platform" will be first promoted in Beijing, and will be promoted nationwide after the pilot is mature. Therefore, the tracking and positioning of the elderly, children and pets has a huge market.
Facts have proved that the appearance of tracker products will change the existing pattern of vehicle GPS market, and the tracker will share the vehicle GPS market with vehicle terminals. At the same time, the tracking and positioning of bicycles, motorcycles and electric vehicles will also be another bright spot in the future market. It will be possible to track and locate property and equipment. Hong Kong Disneyland has used GPS to track the position of the stroller, and I believe this application will soon be used for reference in China.
China is a country with a large population, the population is much larger than the number of cars, and the demand for man-machine is far greater than the demand for cars. I believe that Mobile has also seen this huge market and will never give up the personal tracking market similar to its own business. After years of promotion and development of Chewutong brand, China Mobile is still slow. Even in the mobile location base, Chewutong has not monopolized the Liaoning market, and even its share is not higher than that of traditional GPS operators. On the one hand, traditional GPS operators have entered the industry for a long time and have certain industry resources. At the same time, the flexibility and mobility of traditional GPS operators are obviously higher than that of mobile. On the other hand, it is related to the strategy of Chewutong. The target customers of Chewutong are mainly industry customers and group customers, while traditional GPS operators have some private car markets. So this result is also normal.
It is an indisputable fact that private cars will be the development direction of GPS operation industry in the future. Due to the huge number of private cars in China, which is increasing at a geometric speed every year, and the poor public security situation in recent years, the demand for GPS in private cars in China is relatively large. In addition, doing a good job in the private car market will greatly reduce the mobile offline rate, because as long as the equipment works normally and the service is in place, the average car owner will not easily change operators. Even if it is changed, it will not be used on other platforms because of different communication protocols, and car owners will not do such stupid things. At present, the services provided by domestic GPS operators are very single, which restricts the benign development of GPS operation, thus creating an illusion that the private car market is not big for the whole industry. The author once discussed this problem in the article "Discussion on GPS Operation and Development Countermeasures". The author believes that traditional GPS operators should focus on industry customers, because traditional GPS operators do not have the strength and resources to operate private cars at present. Mobile is very familiar with SP industry, knows how to serve private car owners and can provide high-quality information. In terms of business development, the expansion forms of private car customers and mobile phone users are the same. Although scattered, the number of private cars is very large. In addition, the biggest advantage of developing the private car market is that it does not need too much group user experience, which is also suitable for the current business situation of mobile. Mobile private cars have advantages that traditional GPS operators do not have. Mobile has powerful 10086 and 12580 service centers. If Chewutong is included in the current mobile service of 12580, I believe it will have great development.
In general, the services provided by GPS operators to private cars mainly include instant vehicle location inquiry, vehicle tracking and positioning, on-line vehicle inspection, one-button help, remote oil and power cut-off, emergency alarm against theft, remote monitoring, autonomous/remote defense/disarmament, alarm for illegal door opening, alarm for illegal start-up, prompt for door opening, remote door opening and closing, remote emergency alarm, automatic central locking (brake locking, flameout unlocking), hands-free call for vehicles, etc. Some GPS operators also provide some value-added services, such as buying auto insurance, central navigation, paying tickets, and picking up and dropping off vehicles for free after drinking. Although these services can't meet the increasing service demand of car owners at present, the existing basic information is also very useful for car owners, and many traditional GPS operators have not done these services well, let alone standardized, systematic and streamlined the services. Often, when car owners need services, they can't provide regular services. Mobile has enough experience in this field, and its service level and quality will be much higher than that of traditional GPS operators.
To sum up, the private car market will be one of the main markets of Chewutong in the future. With China Mobile's experience in entering the rural market, China Mobile will never lose the private car market. As mentioned above, the private car market will be the main target market of Chewutong. It is emphasized here that cooperation with the car factory is the inevitable trend of the development of Chewutong. With the rapid development of automobile industry in China, the demand for automobile information in China is increasing. In addition to providing car owners with stronger power, better handling and more comfortable vehicles, car manufacturers should also be able to provide customers with more other services.
At present, Chewutong has its own GPS service platform. With the continuous development of Chewutong business, its certified SI also has some experience in general automobile maintenance, at least in automobile electronics, SI is capable of providing after-sales service for automobiles. Mobile and automobile factories will take advantage of their respective advantages. Strengthen the cooperation of automobile online fault diagnosis and other technologies to supplement the automobile after-sales team. At this time, Chewutong is not only a GPS access platform, but also a car housekeeper and car doctor who knows cars. When the models produced by automobile manufacturers are put on the market, the vehicle operation can be tracked through the vehicle service platform, and the collected vehicle parameters can be sent back to the automobile factory in real time, so that the automobile design engineers of the automobile factory can continuously improve the quality and performance of the vehicles according to these reliable data, which will help the automobile factory to improve the research and development level of the whole vehicle, improve the brand awareness of the vehicles and solve the problems of consumers in the driving process.
At present, the main reason why GPS vehicle-mounted terminals can't enter the front-loading market is that products have to pass the certification of automobile industry, and the main reason is the access problem of GPS vehicle-mounted terminals. At present, if GPS equipment enters the pre-installed market, the problem is which management platform the owner should connect after picking up the car, and the communication protocol between the platform and the equipment is different, so GPS cannot be used. However, after the cars are sold to the north or south of the motherland, as long as there is a mobile network, all the problems currently faced do not exist.
In this respect, Onstar and WingCast in the United States and G-Book in Japan are at the forefront. Especially Anjixing. OnStar is not only a GPS operator under GM, but also a telecom operator, because OnStar also has its own communication network. OnStar serves more than 5 million users every year, and its interactive users have exceeded 200 million. At present, OnStar has cooperated with China Telecom to develop domestic business, and it is believed that China Mobile will not lag behind. In the future, Chewutong, like Anjixing, will not only provide quality services for car owners, but also undertake more social responsibilities, help save people and determine the location of people in distress through Chewutong. At the same time, it also uses GPS technology to benefit the society and all pedestrians on the road. Telematics is a technology that applies wireless communication technology to automobiles and provides drivers with navigation, positioning, traffic information, road safety and entertainment information through wireless networks. Telematics, as one of the new technologies developed in 1990s, has the following characteristics: the industrial structure includes four links: technology, content, network, users and other information services; Industrial development affects four related industries: automobile manufacturing, semiconductor, communication and software. The technology application covers eight key technologies, such as ITS and smart car.
As mentioned above, private cars and front cars are the development direction of train service in the future, so remote information processing will be the ultimate goal of train service. The leader of the automobile industry predicted that the next focus would be "connection", that is, connecting the automobile into a network through navigation system, wireless technology and Internet access, with the goal of connecting the automobile with the surrounding environment through telematics technology to obtain information, entertainment and communication outside the automobile.
At present, domestic automobiles are gradually developing to remote information processing. At the beginning of this year, a new Camry with remote information processing system went on the market. After that, Telematics was first applied to the third generation RX350 model of Lexus, and Shanghai Anjixing Information Service Co., Ltd. will also take the lead in providing in-vehicle information services on the main models of Shanghai General Motors from June 5, 2008 to February 2009. With the application of in-vehicle information system in domestic hot-selling models, it marks that China automobile manufacturers have officially started the journey of in-vehicle information system.
Because telematics services need to integrate various resources, only the three major telecom operators in China have such strength. At present, the mobile train service platform, Tianyi Star Track of China Telecom and Ruyi Beidou of China Unicom are all doing vehicle location services, but they are still in the initial stage of GPS application. It is believed that with the intensification of competition in the future, the three operators will not give up the pace of telematics. As the most powerful China Mobile, with their preconceptions and bets in the GPS industry,