Company profile: * Haidilao is a direct chain brand specializing in Sichuan-style hot pot; * 1994, Zhang Yong founded Haidilao hot pot in Jianyang, Sichuan; * 1999, Haidilao went out of Sichuan and opened in Xi 'an, Shaanxi. *20 10, the company launched its own hot pot takeaway service. * 2065 438+02, the first overseas store of Haidilao-Singapore Kela Wharf opened; *20 16, Yihai International, a subsidiary of Haidilao, was listed on the Hong Kong Stock Exchange. *20 16, Haidilao was listed on the Hong Kong Stock Exchange.
* In 2022, Haidilao's business has covered Asia, North America, Oceania, Europe and other regions, and the company ranks 222nd among the "Top 500 Chinese Brands in 2022". Business segment; * In the first half of 2022, the company realized an operating income of 65.438+06.764 billion yuan, a year-on-year decrease of 65.438+06.57%, and a net profit of-26.63 billion yuan, a year-on-year decrease of 38.65438+0.67%. * Specific to various businesses, including restaurant operating income of 65.438+05.925 billion yuan, take-away business income of 476 million yuan, condiment and food sales income of 3.565438+00 million yuan, and other parts of 6.5438+0267 million yuan.
Product introduction
* Haidilao is a chain hot pot brand, and the operation of the store is the core data of the company. By the first half of 2022, Haidilao had 1435 stores worldwide, of which 13 10 was located in Chinese mainland. The overall transaction rate was 2.9 times/day, the cumulative number of customers received was 654.38+46 million, and the overall per capita consumption was 654.38+009.5438+0 yuan. The number of registered members exceeds 1 100 million. * In all businesses, Haidilao's catering revenue accounted for the highest proportion, reaching 65.438+05.857 billion yuan in the first half of 2022, accounting for 94.6% of the total revenue.
In addition, the company has other self-operated restaurants, such as Miaoge fried chicken and Chinese food in my humble abode, with a revenue of 67.884 million yuan. * In addition to the restaurant business, the second is the take-away business, which takes the store as the distribution station to provide consumers with hot pot packages, lunch boxes, crayfish and other products. It operates on both self-operated platforms and third-party platforms. In the first half of 2022, the revenue was 476 million yuan, a year-on-year increase of 37.6%. * Finally, the sales of condiments and ingredients, that is, the new retail business. These products include prefabricated plates and self-heating pots. In the first half of 2022, the revenue was 356.5438 billion yuan, a year-on-year increase of 66.9%.
business model
* The success of Haidilao in the hot pot industry is inseparable from its unique business model. * First, the upstream supply chain, and the hot pot bottom materials and sauces of Haidilao are mainly provided by Yihai International. Yihai was originally a subsidiary of Haidilao, and was later split up and listed independently. By the first half of 2022, * * * had 64 hot pot seasoning products, 54 Chinese compound seasoning products and 38 convenience food products. The solutions for ingredients, storage and dishes of Haidilao are provided by Shu Hai, which is also a subsidiary of Haidilao and officially became independent on 20 14.
* Secondly, the demand side, Haidilao has more special services for all kinds of customers and girls and children in the scene: some stores have children's amusement parks, accompanied by special personnel. Gender equality: snacks and drinks are provided for customers to rest, and free manicure and hand care services are also provided. Grand catering: provide services such as face-changing performance of Chinese quintessence, birthday celebration and noodle fishing performance. Bring customers a different dining experience.
* Finally, in terms of employee management, Haidilao has tied the interests of employees with those of the company through the "72 1 partnership model". 7 represents the headquarters of a store company holding 70%, 2 represents the manager holding 20%, and the remaining 1 represents the old employees with 10% equity incentive to train new employees. In this mode, the enthusiasm of employees is fully mobilized and the company's cash flow is also saved.
New employees-senior employees-lobby manager-store manager-training new employees.
Core executives
Zhang Yong: 197 1 was born in jianyang city, Sichuan, and graduated from cheung kong graduate school of business. Singapore nationality, founder of Haidilao, chairman of Haidilao Catering Co., Ltd. I worked in tractor factory for 6 years after graduation. 1994 established the first Haidilao as the general manager of the company. From April 5438+0, 2006 to June 2009, he served as executive director and general manager of Haidilao.
Since July 2009, he has served as the chairman of the company. 20 16 has served as a non-executive director of yihai international. In 2022, he stepped down as CEO of Haidilao and was replaced by Yang Lijuan. In June 2022, Zhang Yong ranked 8 1 in the 2022 Forbes China Rich List with a wealth of US$ 4.5 billion.
Yang Lijuan: 1978, a native of Sichuan, is currently the CEO of Haidilao. 1994 worked as a waiter in Haidilao. 1998 took over a store in Jianyang Haidilao and became a manager. In April of 20001year, he served as the director of Sichuan Haidilao. April 200 12, responsible for the store operation of Haidilao.
202 1 Served as executive director and deputy CEO of Haidilao, mainly responsible for coordinating the management and strategic development of the Group, and for the implementation and promotion of the Woodpecker Plan. In March 2022 1, he was appointed as CEO of Haidilao. In April, 20021year, it was ranked in the Forbes list of the world's richest people with a wealth of1600 million dollars 193 1.
Ownership structure: * The ownership structure of the company is clear, and the actual controller is Zhang Yong, the founder and chairman. * Behind jianyang city Jingyuan Investment are Zhang Yong, Shi Yonghong, Ping Shu and Li Haiyan, of which Zhang Yong and Ping Shu are husband and wife, Shi Yonghong and Li Haiyan are husband and wife.
financial target
* In 2022, the company's revenue declined to a certain extent, mainly due to the depression of offline entities caused by the epidemic. * The gross profit margin of the company was 57.99%, which was lower than before the epidemic. In the past two years, the net interest rate of returning to the mother was negative. * In the first half of 2022, the company's debt ratio was 70.86%, which was a high level * In recent two years, the company's operating cash flow has rebounded.
Environmental society and governance
* Environment-friendly operation; * Dispose of waste grease as required, and the headquarters regularly checks the disposal methods of waste grease in stores. On average, every store checks 4-6 times a year. * Classify the corresponding garbage, and carry out 6,306 special investigations on garbage classification throughout the year. * * * * The kitchen waste generated by stores is handed over to a third party for disposal, and the concept of four grids is designed for the remaining products, and the concept of CD-ROM action is implemented for half of the dishes.
* Intelligent digital power supply is adopted, and the power is set according to the peak period, sub-peak period and low peak period of the store, and the power consumption is reduced to 20-60% of the rated power, so as to achieve the purpose of energy saving. * In 2021year, the total greenhouse gas emission was 6.5438+0.86 million tons, and the per capita was about 7.4 1 ton. Per capita water consumption 164.76 tons, per capita electricity consumption1kloc-0/096 kwh, and per capita waste discharge of 2.56 tons.
:: Social responsibility
* Food: Through IKMS integrated kitchen management system, you can monitor the operation of the kitchen and realize the unified management of kitchen production, quality and inventory. The dishes and tableware in the smart restaurant are tableware embedded with RFID chips. IKMS records the information and production time of each dish based on RFID, and monitors the shelf life of the dish in real time.
* Environment: 202 1, the company introduced the bottom of seabuckthorn pot. Every time a customer consumes a whole pot of seabuckthorn hot pot, Haidilao will donate a seabuckthorn tree to the China Foundation for Poverty Alleviation to help combat desertification. * Public welfare: During the rainstorm in Henan on 202 1, the local affected stores were changed into temporary rescue stations, and Xi 'an joined the anti-epidemic work when the city was closed.
* Staff management
* Talent attraction: By the end of 20021,the total number of employees in Haidilao was 146584, and the proportion of female employees was 47.7%. * Salary and benefits: the average salary is about 6,500 yuan/month, and the employee benefits are guaranteed. You can enjoy paid annual leave after working for one year. In addition, there are benefits such as college entrance examination scholarships for employees' children and employee rescue funds. * Safety and health: safety training on fire fighting, sudden diseases and poisoning was conducted 1 19 times throughout the year, with a total of 172905 participants. Pay attention to employees' mental health, hold 689 online and offline store presentations, and receive 3033 consultation employees for 2044 hours.
Knowledge refining
Hot pot bottom material: the bottom material used in hot pot is the core of hot pot. It is also the biggest difference in taste of different hot pot brands. Fishing noodles: it is a kind of pasta, which generally means that noodles are drained and mixed with sauce. It is also called mixed noodles in Guangdong. Prefabricated vegetables: semi-finished vegetables made in advance usually need to be stored and transported under cold chain conditions, and consumers can eat them after simple processing. Turnover rate: that is, the repeated use rate of the dining table. A turnover rate of three means that each table in the restaurant is used three times a day. Seabuckthorn is a kind of shrub, which has the characteristics of drought resistance and sandstorm resistance. Widely planted in northwest China for desert greening. At the same time, seabuckthorn is also known as the king of vitamin C, so it is also used as the bottom material of hot pot.
72 1 partner mode: that is, the manager partner system of Haidilao, and the company encourages existing managers to train a new manager every year. The new store is jointly funded by the company and the new store manager, with 70% of the company and 30% of the store manager. After the store returns to its original capital, the manager can get 70% of the profit dividend, the company can get 20%, and the old manager can also get 10% of the profit dividend.
Woodpecker plan: a strategy used by Haidilao to improve business performance and close down poorly managed stores. In the first half of 2022, 8 restaurants were opened/KLOC-0, and 26 restaurants were closed. RFID technology: the abbreviation of radio frequency authentication, namely radio frequency identification technology. Radio frequency is a kind of high frequency electromagnetic wave, which can identify objects. Commonly used in access control system, parking lot management, production line automation and other fields.