1, cost leadership strategy
Cost-leading strategy refers to a strategy for enterprises to reduce costs through effective ways, so that the total cost of enterprises is lower than that of competitors, even the lowest cost in the same industry, thus gaining competitive advantage.
2. Differentiation strategy
Differentiation strategy refers to a strategy adopted to make the products of enterprises and competitors have obvious differences and form distinctive features.
3. Centralized strategy
Centralized strategy refers to the strategy that the business activities of an enterprise or department are concentrated in a specific buyer group, a certain part of a product line or a certain geographical market.
Extended data:
Four levels of basic competitive strategy:
1, official competition
Product form competition embodies the viewpoint that enterprise competition is mainly product brand competition. These brands belong to the same kind of products, have the same product characteristics and face the same market segments.
2. Category competition
The second level of competition is the competition between products or services with similar characteristics, which is called product category competition. When defining competitors, enterprises should focus on competitors at this level.
3. General competition
The third level of competition is product category competition. General competition faces a longer time span and focuses on the classification of alternative products, which is the competition between products or services that meet the needs of the same customer.
4. Budget competition
Budget competition is more extensive, which is a "confrontation" proposed by marketing guru and philip kotler. This level of competition takes into account that all products and services compete for the wallet share of the same consumers in the market.
Baidu Encyclopedia-Basic Competitive Strategy
Baidu Encyclopedia-Competitive Strategy