What are the types of copywriting? What kinds are there?

(1) Advertisements that directly sell goods. This kind of advertisement must fully display all kinds of detailed information such as product attributes and ordering process, so that customers can decide whether to buy according to sufficient information. The focus of copywriting is to answer all customers' questions, make the other party trust the products you sell, and finally facilitate the transaction. Advertising that sells goods directly is the most common form of copywriting.

② Explore the advertisements of potential customers. Enterprises will send out some advertisements to invite customers to participate in activities for a certain target consumer group. The focus of this kind of advertising copy writing is to find people who may be interested in products and guide them to take the initiative to consult more product information from customer service staff. This kind of advertisement is often used to publicize the big transactions between enterprises and factory purchasers.

③ Advertisements that attract customers' attention. This kind of advertisement mainly appears in the retail industry and catering industry. Its purpose is not to sell directly, but to attract customers' attention and stimulate their desire to buy. For example, leaflets and coupons distributed are advertisements that attract customers' attention. You may not consume immediately, but you will remember the marketing information so that you can choose first when you need it.

④ Corporate image advertisement. The object of this kind of advertisement is not the commodity, but the enterprise itself, and the ultimate goal is to create a good corporate image in the hearts of customers. Corporate image advertising is an important propaganda tool, whether it is to enhance corporate image or to eliminate the negative influence of corporate public opinion.