I. search engine marketing
SEM is the abbreviation of SearchEngineMarketing, which means search engine marketing in Chinese. SEM is a new form of network marketing. What SEM does is to comprehensively and effectively use search engines for online marketing and promotion. SEM pursues the highest cost performance, gets the most visits from search engines with the least investment, and generates commercial value.
Case: jurong city XX Activated Carbon Co., Ltd. Search Engine Sales Strategy
Two. Link exchange
Link exchange, or reciprocal link, is a simple way of cooperation between two websites, that is, the LOGO or keywords of the other website are placed on the home page or the inner page of their own website, and the hyperlinks of the other website are set, so that users can see their own websites from the websites of the other cooperation and achieve the purpose of mutual promotion. Link exchange has several main functions, that is, it can obtain the number of visitors, increase the impression of users when browsing, increase the advantage in search engine ranking, and increase the credibility of visitors through the recommendation of cooperative websites. What's more worth mentioning is that the significance of link exchange has gone beyond whether it can increase the number of visitors. What is more important than the direct effect is the recognition and recognition of the industry.
Three. online advertising
Almost all online marketing activities are related to brand image, and among all online marketing methods related to brand promotion, online advertising plays the most direct role. Banners used to be the mainstream (though not the only form) of online advertising. After entering 200 1, a vigorous innovation movement has been set off in the field of online advertising, and new advertising forms have emerged constantly. Because of overcoming the weakness of limited information and poor interactivity of standard banner advertising strips, new advertisements have achieved high click-through rate.
Four. Information dissemination
Information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also publish information yourself. The most important thing is to publish valuable information on your website in time and give full play to the functions of the website, such as new product information, preferential promotion information and so on.
Verb (abbreviation for verb) blog marketing
Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses bloggers' personal knowledge, interests and life experiences to spread commodity information. Blog marketing does not directly promote products, but affects consumers' buying behavior by influencing their thoughts. For example, a camera manufacturer sponsors a well-known photography blog, instilling the contents of its related products, and then these products spread out from the blog, affecting other photographers and camera users. Professional bloggers are often opinion leaders in that circle, and their every move is often imitated and chased by others.
Case: blog marketing example of Stormhoek winery in Britain.
6. Personalized marketing
The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, and set the receiving method and receiving time of information according to their own needs. Personalized service is effective in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to obtain some personalized services, users are willing to provide limited personal information only when personal information can be protected, which is the premise of personalized marketing.
Seven. membership marketing
Membership marketing has been proved to be an effective marketing method for e-commerce websites. Many foreign online retail websites have implemented membership plans, which have covered almost all industries. Domestic membership marketing is still in the early stage of development, but e-commerce companies have shown strong interest and strong development momentum.
Eight. Online store
It is a relatively simple form of e-commerce, based on the e-commerce platform provided by the third party, and operated by the merchants themselves, just like renting a space in a large shopping mall to open a merchant's specialty store. In addition to the basic function of selling products directly through the network, online shop is also an effective means of online marketing. Considering the overall marketing strategy of enterprises and customers, the role of online stores is mainly manifested in two aspects: on the one hand, online stores provide convenient conditions for enterprises to expand online sales channels; On the other hand, online stores built on well-known e-commerce platforms have increased customers' trust. Functionally, it is also an effective supplement to corporate websites that do not have e-commerce functions, and plays a good role in enhancing corporate image and directly increasing sales, especially through the combination of corporate websites and online stores.
Skills of opening a shop online:
The first move: zero mentality
The second trick: believe in yourself:
The third measure: study hard.
The fourth measure: use your heart.
Step 5: Pay attention to the details.
The sixth trick: persistence is victory.
The seventh trick: the customer is God.
The eighth trick: a grateful heart
Nine. Viral marketing
Viral marketing is not really carried out by spreading viruses, but through the user's word-of-mouth publicity network, information spreads like a virus and is transmitted to thousands of audiences in Qian Qian in the form of rapid replication. The classic example of viral marketing is. Almost all free email providers now adopt similar promotion methods.
Case: Super Girl
X. Online video marketing
Through digital technology, the real-time video image signal of product marketing scene and corporate image video signal are transmitted to the Internet. Customers only need to log on to your website to see the live TV broadcast of your products and corporate image. It is exclusively created by "Remote Network Monitoring and Development Technology Co., Ltd." in terms of website construction and website promotion, so as to enhance the credibility and reliability of website content. Before that, all the ways of website building and website promotion can only help netizens find you from the vast internet world; And "network TV marketing" makes the netizens who find you believe you!
XI。 forum marketing
Forum Marketing In fact, people have begun to use forums for various corporate marketing activities. At that time, when the forum became a forum for fresh media, some companies released some information about their products in the forum. In fact, this is also a simple method of forum marketing. Here, combined with the practical experience of network planning, I will briefly talk about what is forum marketing. "Forum marketing" means that enterprises use forums as a network communication platform to publish information about their products and services through words, pictures, videos, etc., so that target customers can have a deeper understanding of their products and services. Finally, it will achieve the network marketing activities of enhancing corporate brand and deepening market awareness. This is forum marketing. "
Twelve. Network marketing alliance
At present, marketing alliance is still in its infancy in China and has matured abroad. 1996, Amazon succeeded in this new way. Alliance includes three elements: advertisers, website owners and advertising alliance platform. Advertisers pay reasonable advertising fees to website owners according to the actual effect of online advertising (such as sales volume, guiding number, etc.). ), so as to save marketing expenses, improve corporate visibility, expand the influence of corporate products, and improve the quality of online marketing.
Thirteen. Bidding promotion
Bidding promotion is to promote the products and services of enterprises on the search engine platform in the form of keywords. This is a new and mature search engine advertisement, which pays for the effect. With a small amount of investment, it will bring a large number of potential customers to the enterprise and effectively improve the sales of the enterprise. Bidding ranking is a kind of network promotion method of paying by effect, which was first introduced by Baidu in China. After purchasing this service, enterprises will register a certain number of keywords, and their promotion information will first appear in the corresponding search results of netizens.
Fourteen E-book marketing
Theoretically speaking, the application of e-book advertising is very simple: when making e-books, we should arrange the advertising information reasonably in the e-books, such as the front page of the book, the header or footer in the content, or insert a certain amount of advertising information in the appropriate position in the text, so that readers can receive a certain amount of advertising information while reading free e-books.
Fifteen. event marketing
Plan people or events with news value, social influence and celebrity effect to attract the interest and attention of media, social groups and consumers. Chinese enterprises promote the full understanding of the Internet phenomenon and rich experience in network planning to improve the visibility and reputation of enterprises and products and establish a healthy brand image. Be small and broad, and let your enterprise spread all over the network quickly.
Sixteen. video marketing
Video marketing combines the "three haves" principle of "interesting, useful and effective" with "the fastest is king". This is also the reason why more and more enterprises choose online video as a marketing tool. Zhongqi promotion believes that it has all the characteristics of TV short films, such as strong appeal, diverse forms and contents, and wanton creativity. , and has the advantages of interactive Internet marketing, active communication, fast communication speed and low cost. It can be said that online video marketing is a combination of TV advertising and Internet marketing.
Seventeen. brand marketing
The survival of enterprises should closely focus on brand promotion strategy. No matter what marketing method, it is the implantation and dissemination of its own corporate brand. The network era provides a broader space for the development of corporate brands and a brand-new form of communication. Especially in the era of WEB2.0, the network has become the position of brand word-of-mouth communication. Brand promotion, shaping corporate brand image, brand marketing. The establishment of an excellent brand should not only have a high reputation, but also have a good reputation. In the information age, using search engines is a necessary process for 400 million netizens to surf the Internet every day. To make your brand a household name, you must first make your products and services stand out in the display of search engines.
Eighteen. integrated marketing
Network marketing is a general topic put forward by Liu Yuhan. With the improvement of the efficiency of small and medium-sized enterprises, as well as people's understanding and application of online marketing, the effect of a single marketing model will become smaller and smaller, and network integrated marketing planning will become more and more important for small and medium-sized enterprises. Based on the Internet platform, it integrates Internet resources, displays enterprise information in all directions, establishes brands and publicizes products.
Nineteen. Instant messaging tool marketing
IM tool marketing generally refers to the use of QQ, MSN, Want Want and other instant messaging software to achieve marketing purposes. The common methods are generally sending messages in groups, using pop-up windows to pop up information, or using the form of embedding advertisements in the tool skin!