Senda is indeed a monument in the development history of China's footwear industry. It almost condensed the whole process of creating famous brands by domestic enterprises, ended the nearly 100-year manual workshop production history of China traditional footwear industry, and opened a glorious chapter of modern, large-scale and international mass production. Senda includes all three highest honors awarded by the state to enterprise products: China well-known trademark, national inspection-free product and China famous brand, thus achieving a grand slam of brand honor. The production and sales volume of leather shoes 10 ranked first among peers in China. In 2003, Senda paid more than 6,543.8 billion yuan in taxes.
An unprofitable enterprise is a meaningless enterprise. However, if an enterprise only stays in the pursuit of profit and becomes a simple profit-creating machine, it will not be able to achieve a leap from success to Excellence. Senda takes "improving the quality of human life" as its core values. This is its endless development power beyond profit. When Senda first set up the factory, it had no capital, technology and equipment, and lived in the cracks. It is this harsh environment that inspires the amazing wisdom of Senda people to seize opportunities, create advantages and seek development in adversity.
Extraordinary thinking has created the internal and external trend of enterprise development. In the early 1990s, Senda hired famous designers from Taiwan Province Province and Italy to take charge of new product development with an annual salary of 3 million yuan, and invested heavily in design, which impacted the traditional China leather shoes market. Heavy money not only made industry headlines, but also doubled Senda's product innovation ability. After that, Senda cooperated with Italy at all costs. 1995, a large sum of money is used to invite popular movie stars to advertise on CCTV. This is the first case of China shoe industry. It can be said that many of Senda's decisions are pioneering works that have not been done by peers. In 2002, Senda invested 420 million yuan to establish an export processing base in Shanghai Songjiang Industrial Zone, and exported leather shoes100000 pairs annually. Yongxu, the Shanghai foreign trade export base of Senda Group, is also the shoe-making enterprise with the highest degree of specialization, internationalization and informationization in China, and it is a new strategic platform for Senda to participate in the global division of labor.
Don't chase the wind and waves, stick to your own path. In the process of development, Senda has always insisted on making the leather shoes industry bigger and stronger, set foot in related industries steadily, and took the road of scientific development. On the one hand, create various personalized varieties on leather shoes to repay consumers' demand for different levels of products. On the one hand, according to the characteristics of regional development, relying on local superior resources, we will steadily set foot in frontier industries such as thermoelectric, fine chemicals and bioengineering, integrate Beijing Dingtian Company, develop information industry, upgrade and transform traditional industries, and realize industrial upgrading.
After China's entry into WTO, multinational enterprises will flood into China market more and more quickly. Faced with the threat of "wolf coming", Senda people are not afraid, but turn a wolf into a tiger, seize the advantages in market, cost and talent, quickly turn these advantages into market victory under pressure and challenge, formulate a good strategy, gain a foothold in the domestic market and continuously expand the market sales share.
image quality
In recent years, Senda Group has invested nearly 300 million yuan in newspapers, radio stations and TV stations, set up nearly 200 large-scale outdoor public service advertisements in large and medium-sized cities, made etiquette shoes for the China sports delegation of the Atlanta Olympic Games, and made National Day shoes for the people marching on the 50th anniversary of the United States, which has enhanced the corporate image and product image. In particular, the famous movie star Liu Xiaoqing was heavily advertised, and 20 12 CCTV's "Senda Cup My Favorite Spring Festival Gala Program" made Senda a household name. In order to be 65,438+000% responsible for and 65,438+000% satisfied with consumers, Senda Group has set up a customer service department, opened a customer hotline, received customers' inquiries and complaints about product quality and after-sales service 24 hours a day, provided free customized leather shoes service, service consultation and free investigation for consumers in provincial capitals all over the country, set up a consumer research association, and launched a nationwide service tour to provide consumers. More than100000 households consume Senda leather shoes.
After 24 years of continuous efforts, Senda leather shoes have been widely recognized and accepted by domestic users. However, Senda wants to go global. After China's entry into WTO, the traditional footwear industry is one of the industries that benefit the most. Discriminatory export quota restrictions in the past will be abolished, and the space for entering the European and American markets will be further expanded. China's footwear industry lags behind Europe in terms of shoes, accessories and technology. After China's entry into WTO, it can enjoy the resources in this respect.