1 has different meanings.
Advertising design is a profession, which is based on the application of computer graphic design technology and a new profession with the development of advertising industry. The main feature of this profession is to express advertising elements such as images, words, colors, layouts and graphics.
Graphic design, also known as visual communication design, takes "vision" as a way of communication and expression, and creates and combines symbols, pictures and words in various ways to make a visual expression to convey ideas or information.
2. Different characteristics
Advertising design is a combination of five elements: theme, creativity, language, image and foil. The ultimate goal of advertising design is to attract attention through advertising.
Product packaging may include trademarks or other works of art, arranged words and pure design elements, such as images, shapes, sizes and colors with uniform styles. Combination is one of the most important features of graphic design, especially when the product uses pre-existing materials or multiple elements.
Extended data:
Advertising design principles
The originality principle of advertising creativity. The so-called originality principle means that advertising creativity can't follow the old rules. Stick to the rules, but be brave, be good at being unconventional and unique. Original advertising creativity has the biggest psychological breakthrough effect.
Unique novelty attracts people's attention, and its distinctive charm will arouse people's strong interest and leave a deep impression on the audience's mind. Being remembered for a long time, this series of psychological processes conforms to the psychological ladder goal of advertising communication.
The principle of effectiveness of advertising creativity. Creativity is the first principle of advertising creativity, but creativity is not the purpose. Whether advertising creativity can achieve the purpose of promotion basically depends on the communication efficiency of advertising information, which is the effectiveness principle of advertising creativity, including understanding and relevance. Understanding is easy to be accepted by a wide audience.
Baidu encyclopedia-ad design
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