Understanding ERP by functional category:
Finance/Accounting: Real-time and complete account information, timely dunning and customer credit limit control, in line with commercial tax law and internal control standards.
Procurement/business: to meet the basic work of enterprise procurement, truly control the order processing status, record the change data in real time, accurately grasp the progress, and meet the delivery requirements of customers.
Manufacturing: master the production schedule, material preparation plan, technology and outsourcing management, calculate the production cost in real time, shorten the manufacturing cycle, improve the capacity utilization rate and reduce the manufacturing cost.
Middle and high level: real-time integration of information, effective grasp of the company's operating conditions, extension of ERP vision, combined with business philosophy to enhance enterprise competitiveness. Different research institutions have different definitions of CRM.
CRM system
The group believes that the so-called customer relationship management is to provide an all-round management perspective for enterprises; Give enterprises better customer communication skills and maximize the yield of customers. Customer relationship management is a long-term customer-oriented enterprise activity to enhance the success of the enterprise. One of its purposes is to help enterprises manage the sales cycle: attract new customers, retain old customers, provide customer service and further enhance the relationship between enterprises and customers, and use marketing tools to provide innovative and personalized customer negotiation and service. It is believed that CRM focuses on the automation and improvement of business processes related to customer relationship in sales, marketing, customer service and support. Customer relationship management is not only a set of principles, but also a set of software and technology. Its goal is to shorten the sales cycle and cost, increase income, find new markets and channels needed to expand business, and improve customer value, satisfaction, profitability and loyalty. CRM application software embodies best practices and uses advanced technology to help enterprises achieve these goals. CRM takes customers as the center in the whole customer life cycle, that is to say, CRM application software regards customers as the core of enterprise operation. CRM application software simplifies the process of coordinating various business functions, such as sales, marketing, service and support, and focuses its attention on meeting customer needs. CRM application also integrates various communication channels with customers, such as face-to-face, telephone contact, Web access coordination, etc., so that enterprises can use appropriate channels to communicate with customers according to their preferences. Today, with the development of mobile Internet, the concept of mobile enterprise informatization is becoming more and more popular, which can be said to be in full swing. Among them, the "Shop Patrol" product developed by Hangzhou Di Mei has achieved good results and industry influence in the field of mobile enterprise information segmentation. Medici's shop patrol products mainly realize the perfect management of shop patrol by salesmen and other employees through the application of mobile phones, such as new product management, sample management, stall management, positioning navigation, shop patrol trajectory, schedule planning and so on.