First, the identity relationship is different. A securities broker refers to a natural person other than a securities company entrusted by a securities company to engage in activities such as customer solicitation and customer service, and does not belong to employees of a securities company; Investment consultant refers to the formal employees of securities companies and securities investment consulting institutions who have obtained the qualification of securities investment consulting and provided investment consulting services.
Second, the registration requirements are different. Securities brokers can register after passing the securities qualification examination; Investment consultants must pass the special examination of investment analysis, have a bachelor's degree or above, and have more than two years of securities industry experience.
Third, the service content is different. The customer service of securities brokers is limited to delivering research reports and information related to securities investment provided by securities companies to customers, and individuals cannot directly provide securities investment consulting services; Securities investment consultants can understand the customer's needs, evaluate the customer's risk tolerance and provide targeted investment consulting services according to the contents of the agreement.