There are many contents in e-commerce, which should be considered according to different industries, products and fields. The general contents can be divided into: platform operation, account optimization, information display, order processing, after-sales service and so on.
I. Platform operation
This is manifested in: enterprises want to do e-commerce, but there are no professional people to do it or have never thought about making e-commerce bigger and better as their main business; At this time, the corresponding platform can be opened, and the operation right of the platform can be handed over to the platform customer service staff or outsourced to an external operating company.
Enterprises with open platforms only need to wait for orders, or just wait for delivery, or make profits, without having to consider too many issues such as pre-sale, sale and after-sale; Such platforms are generally distribution, consignment, wholesale and so on.
Second, account optimization.
Account-based e-commerce is characterized by cooperation or alliance between platforms, which can also be called information display, ranking and sales on corresponding platforms; This is obvious, one is search engine, the other is shop optimization, and the third is site optimization.
Third, information display.
This project is generally manifested in the distribution of internal e-commerce content to agent operations for a service, product, event, etc. Used for regular, fixed-point and quantitative external display or accumulation of popularity and publicity.
Fourth, order processing.
This kind of operation is mostly manifested in some product enterprises or service enterprises. Because there are many orders, the internal staff can't keep up with the processing speed or are unprofessional.
Now it is more obvious to cooperate with some courier companies and put the products inside the courier companies. The staff of the courier company will regularly package and deliver the products and services, and deal with issues such as return and exchange, so as to save labor costs for the enterprise.
Verb (abbreviation of verb) after-sales service
After-sale is a problem that every enterprise needs to face, and it also directly affects the conversion rate of repurchase or referral of old customers after the transaction. Similar to a terminal processing, this link is similar to some after-sales points or service centers. At the same time, after-sales service can be better handled when outsourcing. If this level is not handled properly, it will cause unnecessary performance problems. It is recommended to check or guide regularly after outsourcing.
The cost depends on the number of outsourcing events, generally ranging from hundreds to tens of thousands a month or a year; You can find relevant companies or enterprises for details. Enterprises can do this at the beginning. With the increase of enterprises, it is suggested to withdraw such outsourcing projects, which will have a good adjustment and support for all aspects of enterprises. The business content and emphasis of each service provider are different. You can see that the best thing in mcnair is business, that is, enterprises;
C is the customer, which means the customer.
B TO B- business model: From business to business, both buyers and sellers are with companies like Alibaba.
C 1 turn to C- business model: from customer to customer, both buyers and sellers are individuals, which is a direct transaction between individuals. Of course, some auction websites, such as Taobao, have top shops, and the shops belong to B to C.
B to C- corporate customers, the seller is a company and the buyer is an individual, mainly referring to retail business, such as Joyo and Dangdang. Click to view the details. The business model of e-commerce is the same as that of e-commerce. The following is the content:
There are four main types.
B2B is B2B online transaction between enterprises, which refers to business-to-business and business-to-business e-commerce.
B2C (business-to-customer) electronics are classified according to e-commerce transaction objects, that is, consumer e-commerce enterprises. This form of e-commerce general retail network, through online sales activities, is mainly carried out.
C2C e-commerce refers to consumers (consumers) among consumers. For example, if a consumer owns an old computer and sells it to another consumer through online auction, this type of transaction is called C2C e-commerce.
C2B is an e-commerce model, that is, consumer business (customer enterprise). The first American consumer business (C2B) model may be a noteworthy attempt. The core C2B model is to form a strong purchasing group by aggregating a large number of users, so as to change the weak position of users under the B2C model and enjoy the commodity prices paid by large wholesalers. At present, this model is adopted.
A few manufacturers with completely correct e-commerce business models are the main contents of e-commerce models, including:
1, direct selling mode.
2, yellow pages mode.
3, coupon mode.
4. Commission mode.
5, in a predetermined pattern.
6. Model market. E-commerce application mode
B2B (business-to-business) B2C (business users), C2C (users and users), G2C (government and users) e-commerce application mode 1, the information transmission function of intangible products and services of the application mode network itself, including information processing function. Therefore, intangible products and services, such as information, computer software, audio-visual entertainment products, etc., can often be directly provided to consumers through the network. E-commerce mode, intangible products and services mainly include the following four categories: online subscription mode, paid browsing mode, advertising support mode and online gift mode.
(1) online subscription mode. Online subscription mode refers to the e-commerce mode in which consumers can directly subscribe online through the arrangement of network enterprises and browse information. The online subscription mode of online business hall is mainly used to sell newspapers, magazines and cable TV programs. There are several modes of online subscription: ①
Online service online operators provide consumers with various forms of online information services by charging a fixed monthly fee. The same characteristics of online services are: one-step approach.
◆ Basic information service. Online service providers usually provide users with basic information services. Users browse the information provided by online service providers, which basically meets the needs of daily information collection.
◆ Reliable network security. Because the online service runs on the private network, the security of the network connection through the network service provider is directly connected to the Internet, not reliable. Some banks in the United States, such as Bank of America and Union Bank, provide settlement services through the Internet.
Provide support services for new user systems. Online service providers provide support services to new users through computer networks and telephones.
② Online publishing. Online publishing refers to non-paper media publishers who deliver electronic publications to consumers through the Internet. The so-called "online" usually refers to terms published only online. Consumers can order and download information publications online. But for ordinary consumers, it is difficult to prove the existence of sales by subscribing to electronic publications online, because they can basically obtain the same or similar information through other channels. Therefore, the online publishing mode is mainly supported by advertisements.
③ Online entertainment. Live entertainment performance is an area where intangible goods and services are sold online as a last resort. Some websites offer online games to consumers and charge subscription fees. Now it seems that this aspect is quite successful.
(2) paid browsing mode. Pay-per-view mode means that enterprises measure the equipment cost through the network, and consumers browse and download the information of e-commerce mode online. Browsing mode allows consumers to pay according to their own needs. There is an article, a book or a page on the website that they choose to buy to quote chapters in the book. Database content can also be paid; In addition, one-time paid game entertainment will be a very popular way to pay for browsing.
(3) Advertising support mode. Advertising support mode means that online service providers provide information to consumers or users free of charge, and at the same time support all activities with advertising revenue. This model is one of the most successful e-commerce models. For example, websites like Yahoo and other online search services 32'59 rely on advertising revenue to maintain their business activities. The most basic service is to search for people in the vast amount of Internet information found on the Internet. Most enterprises are willing to set up advertising information search websites, especially through the icon setting of paid advertisements in online mode, so that interested people can directly reach the enterprise websites by clicking the icon access point.
(4) Online gift mode. Online gift model is a non-traditional business model. Internet users of enterprises all over the world expand their popularity and market share advantage by providing software products to netizens. Attract consumers to download the latest version of software or buy related additional software by allowing them to use products. Because gifts are intangible computer software products, users can download them for free through the Internet, so the distribution cost is very low. Therefore, if the software function is actually used, it is easily accepted by consumers.
2. Tangible products and physical application modes
Physical goods refer to traditional tangible goods and services, which can be delivered by traditional means instead of computer information carriers. Although the transactions conducted on the Internet are still not very popular physical goods, they have made great progress and the online transaction volume has increased. trait
The real object of online sales is mainly the expanding online sales market. Compared with traditional store sales, online sales can be extended to every corner of the world. For example, in the United States, an innovative product "Open Sandals" has an online sales order of $20,000 in South Africa, Malaysia and Japan. A Japanese customer bought food at new york Food Company and paid the same price for the product, but the customer was very satisfied, because it was more expensive to buy the same product from Japan and the local area.
In addition, virtual storefront stores need fewer employees, but they can sell goods in warehouses. In some cases, virtual stores can be ordered directly from dealers, which saves the link of commodity stores. Online sales model, some virtual stores sell goods more successfully. For example, in a virtual store, it took only two months to sell related products for elephants online, with sales reaching $5,000. Virtual store determines the unique reasons, characteristics and product characteristics of selling goods through its internet. The actual demand of a specific commodity market is limited, and the special consumer goods in the market are scattered. The market coverage of traditional physical stores is not enough to support the operators of a specialty commodity store. E-commerce on the Internet is just particularly suitable for selling this kind of goods.
3. Integration model
Integration model is a diversified business model, which combines the comprehensive application of e-commerce activities. Because GolfWeb is a company with 3,500 golf commercial websites, this website adopts an integrated model. In terms of profit, 40% comes from subscription fees and service fees, from advertising revenue, and 25% and 35% from professional retail sales points. The website attracted advertisements from many large enterprises, such as Bank of America and AT&T Company, and its professional retail income reached 654.38 million yuan within two months.