What are the characteristics of regular companies? How to tell good from bad? When choosing a company, you need to know what services the company can provide, generally including decoration, beautification of product production, promotion and drainage outside the station, ranking optimization and so on. The most important thing here should be the ranking of stores, because it can dominate the life and death power of stores.
Then you need to consult the company in detail about how to make the store rank better, and what things need to be coordinated by yourself? Then see if his reply conforms to the relevant rules of Taobao shop now? At the same time, we can also judge whether the company is biased towards operation or decoration according to their replies. If it is an operating company, it is relatively simple to upgrade the store ranking, but it will cost a lot of money. If it is a store decoration company, you don't have to consider it.
For real operating companies, they may spend half of their operating expenses to improve online transactions in merchant stores, and then optimize the stores, so that they may get a very good ranking and get on the home page for free.
Of course, it does not rule out that some operating companies may not meet the technical standards, but they cannot achieve the promised effect to the merchants after receiving the money.
Therefore, a good agency operation company should start with the ranking of stores and show the effect of the operation company in detail with the merchants. Of course, it will also introduce the operation method, input cost and matters needing attention in detail, and will also inform the charging standard and form.
The charging standard may need to design different supporting services according to different industries, and the cost of this package is generally not too low, so too low will make the company lose money and no one will do the business at a loss. They may not make money in the first year, but they will use their services to satisfy the merchants, and then they will earn the money for renewing the lease.
In the first year, if the operating company can put the operating expenses into the store and then achieve the effect, it will have a customer base and online transaction volume. In the following years of cooperation, many online transaction costs can also be reduced, but they can be maintained and optimized regularly.
There are two forms of charges, one is the full payment, and the other is the down payment. Either way, there will be related service contracts.
If some companies are eager to charge merchants' fees from the beginning, it is suggested to consider it more, and some may claim that spending less is effective. Such a company must also think more, because it is likely to be unreliable.
Seller's attention: three kinds of scams of operating companies! 1. operation mode to sign a high sales contract.
If you are a veritable store and want to quickly improve the reputation and sales of the store, this scam is very easy.
Shenzhen police recently cracked a serious fraud case of this model.
According to the official micro-report of Shenzhen police, on June 3, 2065438, Shenzhen police dispatched 1 100 police force to arrest Guangmofa Consulting Co., Ltd. and Lian Enterprise Management Consulting Co., Ltd. located in two high-end office buildings in Longhua New District.
After examination, 253 suspects were detained, more than 23 million yuan of accounts involved in the case were frozen for 85 months, and more than 4,000 business contracts were sealed up.
The fraud modes of these two companies are exactly the same: through a large number of online advertisements, they package themselves as the largest operating company in South China and the official partner of Taobao. Then, after Taobao sellers come to the door, they promise to quickly increase sales within one year (generally ranging from 6.5438+0.8 million to 20 million yuan), and they can also share tens of thousands to hundreds of thousands of service fees paid every quarter. Most convincingly, they promised not to get a full refund.
Full refund lowers the service threshold, making most people think that whoever doesn't do something with zero risk and high return is a fool.
Once the seller signed a contract with the company and paid the service fee for the first quarter, and the operating company deliberately delayed the operation for various reasons; If you really meet the seller's urging, you will take the opportunity to ask the seller to pay the advertising fee, billing fee and service fee for the next quarter for various reasons.
The reason is that we need to increase investment to see the operation effect, and the invested money will return to capital in the near future, and the return is several times; If the seller chooses not to continue the cooperation and asks for a refund of the service fee, the company will find out the fraudulent clauses set in the previous contract to threaten the seller to default.
To put it simply: this fraud company is to trick the seller into signing a contract to win the trust, and the seller will not serve at all after paying the first money.
In fact, as early as a few years ago, companies operating in this mode appeared in Shenzhen, such as Amoy Public Relations, Amoy Shining, personal tailor and Walking and Watching. Deceptions are similar, but many sellers are eager to make money and will not believe that they will receive scams. They only believe what they see in the contract with the swindler company.
Some companies have also been repeatedly exposed by the media. The following is a report on the alleged fraud of an agency operation company named "Amoy Public Relations" by Shenzhen TV Station City Channel 20 13.
So, why are these operating companies so successful? There are mainly the following reasons:
One is to wear the coat of a legitimate company.
We found in the national enterprise credit information publicity system that these companies are all legally registered, and they all rent high-grade office buildings in the central areas of big cities (Hangzhou and Shanghai), and there are many employees, and they are not afraid of people visiting them.
This, like many WeChat commercial companies, spends money to hire people to engage in venues to present false strength and prosperity, thus deceiving users' credit.
The second is through a large number of advertising packaging.
By forging certificates, pretending to be a well-known e-commerce gold medal operator in Taobao to package themselves. For example, the company has won such honorary titles as "Famous Brand of E-commerce in China" and "Integrity Unit of E-commerce in China" (actually invented by itself), but these honors are not recognized by formal institutions at all. They also put false advertisements on major websites, WeChat groups, Baidu, etc. to create a false image with rave reviews, so as to defraud the victims to take the initiative to contact and cooperate with them.
The third is to sign fraudulent contract terms.
Generally, companies make contracts in advance, set attractive high goals, require sellers to pay service fees in four phases (four quarters) in proportion if they reach the goals, and claim that they will refund the service fees if they fail to meet the standards within one year.
However, it is stated in the contract details that the cost of the first phase will not be refunded due to "labor input and hardware loss", and the remaining three phases will be refunded in proportion.
Once the seller has signed the contract, the company will simply decorate the store so that the seller can see that they are really operating. However, it will deliberately delay the time and work inefficiently, causing users' dissatisfaction and even angering the seller, so that the seller can terminate the contract voluntarily.
Because the contract also stipulates that the service fee for "unqualified" return is calculated based on the sales volume completed one year later, the user will not return the service fee paid in the first installment after the contract is automatically terminated, and the company's goal has been achieved.
Because this model is guaranteed by this paper contract, it is an economic dispute alone, and it is difficult for the police and the court to intervene.
Fourth, the company's registered name changes frequently.
These fraudulent companies frequently change the company name, office address, legal representative and other information. This can avoid the influence of collective rights protection and the intervention of state organs such as public security law.
For example, on 20 13, "Amoy PR" was exposed by the media and renamed as Amoy Shiny and personal tailor. Guangming Fa Company was previously registered as "Shenzhen Guanghuiyuan Investment Co., Ltd.". Inquired in the national enterprise credit information system, the company has changed its industrial and commercial registration information 33 times in less than two years since it was registered in August 20 14 and 12.
The action of Shenzhen police can be said to be a declaration of war against such companies. We also hope that similar companies that cheat people's hard-earned money can attract the attention of other departments except public security, uproot them and become extinct!
2. Free agency operation mode
If your online shop is small and ambitious, and you don't want to pay the operating fee in advance, what kind of fraud company will be waiting for you?
There is such an operating company that they will not charge the seller any fees, but charge a certain percentage of commission according to the sales.
This kind is safe to the seller, and I don't have to give a commission if I can't sell it.
The deceptive logic of such companies is actually "blind cats meet dead mice". Their agency operation is free, which will attract a large number of sellers to hand over their stores for agency operation. Just like some investors, who spend a lot of money as angels to invest in a number of companies, there will always be successful companies rewarded in the end.
There are many shops, and I can really meet one or two Taobao shops with unique products and fast sales growth. According to the contract, the higher the sales, the higher the commission the company gets. Therefore, the company will eat most of the profits, and Taobao sellers will have to wait until the contract expires if they want to cooperate, and they can only work for these liar companies during the contract period.
3. Join the charging cooperation mode.
If you don't even have an online shop, and you don't have the skills to run an online shop, how can a liar cheat? At this time, the online shop joining mode scam was born.
For this kind of scam, the company claims that franchisees can enjoy the services of Taobao shop decoration, promotion, drilling, supply and after-sales as long as they pay the initial fee. And you can be trained as a diamond salesman, and then you can make money lying down.
These joining fees are often not low, ranging from several thousand yuan to tens of thousands of yuan. Generally, they will set a level, which will be divided into joining packages of entrepreneurial, flagship and VIP levels. Different levels of joining, enjoy different prices, the more joining fees, the lower the purchase price, you can enjoy greater profit difference.
Therefore, some sellers pay a lot of joining fees in order to get lower prices. The same is true of this online channel. The more goods you take, the lower the cost.
In order to attract more people to join the company, the company will also stipulate in the contract that if your sales reach a certain amount, the franchise fee will be fully refunded. This is the same as the service fee returned by Tmall. As long as your store sales contribute a lot, you can get this honor.
In fact, the products of these fake companies are not competitive in the market, such as product quality, price, logistics system, supply response and so on. Not only can franchisees not make a profit, but even the return of their own fantasy franchise fees has become a luxury. Finally, because the products can't be sold or the quality of the products is too poor, customers complain that they have to close because there is no customer repurchase. At this time, the purpose of defrauding the company has also been achieved.
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