Ce Shen is a leading service provider of data analysis and marketing technology solutions in China. In terms of data governance, Ce Shen provides enterprises with a comprehensive data management and analysis platform, which enables enterprises to manage and use data more easily, thus achieving accurate marketing and marketing activities. The following are the advantages and functional features of Ce Shen Data in data governance.
I. Data access
Ce Shen supports various data formats, protocols and transmission methods through self-developed SDK, API and library files. , and collect data from various channels into the database to achieve comprehensive data access. At the same time, Ce Shen also supports batch import of offline data, synchronous access to SQL database and other data access methods.
Second, data modeling.
Ce Shen's data modeling function can transform raw data into effective business indicators. Specifically, it provides data cleaning, data completion, data statistics and other functions, which is convenient for users to quickly create data indicators, calculate visual statistics, and use them for data query and report analysis.
Third, the platform-level marketing strategy engine
The four engines of Ce Shen Data include analysis engine, real-time engine, strategy engine and resource scheduling engine, which provide powerful data decision-making support for enterprise customers to develop marketing applications and help enterprises realize digital marketing closed loop. Specific related applications include intelligent recommendation, personalized marketing, cross-channel accurate push and other application scenarios.
Ce Shen provides a comprehensive solution in data governance, which supports the access and processing of various data sources, has flexible scalability and self-defining functions, and also supports the implementation of various data analysis and marketing scenarios. Choosing Ce Shen can effectively improve the efficiency and quality of data analysis and marketing management, help enterprises better realize digital transformation and enhance market competitiveness.