Zhang Mingfu's Entrepreneurship Experience

199 1 At the beginning of the year, Zhang Mingfu returned to Zunyi to start a business with 60,000 yuan accumulated by working. First, I opened a food wholesale shop near Zunyi Railway Station. Later, he also bought cosmetics. Because Zhang Mingfu knew many people when he was a painter, when he saw Zhang Mingfu open a wholesale store and knew that he was an honest and trustworthy man, he often took care of his business, and his business was getting better and better. There are always cars in front of the wholesale store. In recent years, Zhang Mingfu has accumulated a certain amount of venture capital. So he thought, why not make a brand of his own? From 65438 to 0998, with the technical support of Hong Kong Mengduona Cosmetics Co., Ltd., Zhang Mingfu invested all the funds of more than 2 million yuan to establish Guizhou Ya Cosmetics Co., Ltd. and create his own "Mengrun" brand cosmetics. However, the financial turmoil that began in the second half of 1998 led to the decline of the cosmetics market in China. At that time, 27 cosmetics factories in Guizhou closed down one after another, and his enterprise was teetering. In the fierce competition, Zhang Mingfu deeply realized that an enterprise must rely on quality and brand to stand and develop. However, it is not easy for an enterprise to stagger through the financial turmoil. Where is the money to invest in advanced equipment to upgrade the brand of quality tree? Just when the enterprise was about to run out of water, Li Runkai, Zhang Mingfu's wife, suggested that we could try to borrow money from customers who had worked as painters before. Unexpectedly, for more than 40 days, Zhang Mingfu borrowed 930,000 from his old customer. Zhang Mingfu knew that it was the integrity of the past that helped him. This incident made Zhang Mingfu understand a truth. Honesty is a person's wealth and it saved his business. While rejoicing, Zhang Mingfu also felt the great responsibility, and felt that he was shouldering not only the future of the enterprise, but also the deep trust of more than 100 families. With this money, Zhang Mingfu first works hard on raw materials, regards quality as the vitality of the enterprise, establishes credibility in the hearts of customers, and manages "Mengrun" brand products well. He opened "Mengrun" stores in some counties and cities through various forms and established a sales network all over the province. His company takes "first-class products, first-class services and first-class benefits" as its purpose and strictly controls quality. Over the years, the qualified rate of quality supervision departments at all levels has reached 100%, and "Mengrun" cosmetics brand has become a famous trademark in Guizhou. In 2003, Guizhou Mengrun Company was listed as one of the eight cosmetics enterprises specially recommended by China Xianghua Association, and was also rated as "abiding by contracts and honoring credit" by Guizhou Provincial Administration for Industry and Commerce. In 2006, Guizhou Ya Cosmetics Co., Ltd. and "Mengrun" series cosmetics were also rated as "national quality trustworthy products and national key publicity units" by the National High-tech Quality Supervision and Promotion Committee. After several years of ups and downs, Guizhou Ya Cosmetics Co., Ltd. has developed steadily and gradually expanded.