Website promotion and optimization, first of all, website design is the first factor to consider. Many people think that to make a website, it is necessary to make it more dazzling, with more special effects and more content. In fact, companies that do website promotion and optimization and specialize in website construction will not give customers advice like this. To promote the optimized website, we should try our best to make the structure clear and the atmosphere simple. The navigation design of the website should be reasonable, so that the user experience will be good, the website promotion and browsing volume will naturally be more, and the probability of transaction will be greater.
One more thing, websites that are generally easy to optimize must be illustrated with pictures and texts, with obvious picture and text consultation, cases, product introduction and service introduction. On the homepage layout of the website. Not only can the advantages of enterprises and products and services be displayed in front of customers at a glance, but also search spiders can easily identify the content of websites, grab high-quality content and put it into the results page of search engines, and directly evaluate the rankings. Therefore, whether the graphic content is original or not and whether it has reading value has become the key point of keyword inclusion ranking. If a spider can't recognize the reading value of the article content, at this time, our external site optimization, the construction of external links and the description of words can help to judge.
Website optimization mainly depends on content, supplemented by external chain publishing. Generally speaking, the requirement of external chain construction for optimizers is that there are many resources, such as forums, self-media and new media. When publishing original articles, you can build high-quality external links and sketches. In fact, the purpose of the external chain is to achieve drainage, so that more customers can see the website information through other external chains, so as to browse the website and realize it; Traffic changes. The ranking and weight of the website will not be very low.
Therefore, if you want to do a good job in the promotion and optimization of the website, you must have a good control over the whole website from the initial stage of the website.