According to the announcement, Color Life plans to issue 765,438+0,654,38+049,000 new shares to JD.COM at HK$ 5.22 per share. * * The capital involved is about HK$ 3.71billion. After the transaction is completed, JD.COM will hold about 5.00% of the enlarged share capital of Color Life. Color Life plans to issue 22.956 million new shares to 360 Company at HK$ 5.22 per share, involving an amount of about HK$ 65.438+200 million. After the transaction is completed, 360 Company will hold about 3.05% of the enlarged share capital (including the original share capital) of Color Life; At the same time, Color Life will work with JD.COM and 360 * * to explore the integrated business innovations of "community+commerce", "community+logistics", "community+security", "community+finance" and "community+technology", deepen the community scene, optimize the owner experience and build a "smart community" with temperature.
Pan Jun, chairman of Color Life, said that Color Life was founded in 2002, and 20 12 took the lead in positive transformation, upgrading the core of business model from "managing things" to "serving people", becoming the first community service listed enterprise in China. In 20 19, Cai Life developed into the largest community life service platform in the world, directly and indirectly serving more than100000 middle-class families, and the exploration of "community+"strategy achieved initial results.
"After in-depth discussions and extensive attempts with JD.COM and 360, we have gained strategic knowledge about future community scene innovation and integration. We hope to give full play to the unique advantages of color life in scenes and services, and combine with JD.COM. COM's strategic layout in logistics, technology and ecology, as well as 360' s long-term accumulation in safety and technology, continuously improve the platform service capability, accelerate the expansion of scale and area, optimize the living experience of owners, and increase the income of value-added services. " Pan Jun said.
Some analysts believe that when online traffic enters the Red Sea, the competition for offline resources is increasingly valued by Internet giants and emerging Internet companies.
Color life happens to have such an entrance to a large number of high-quality offline resources. By the end of 20 18, the service area of colorful life colorful cloud platform reached165438+22 million square meters, covering nearly 6,000 communities in 268 mainland cities and serving more than100000 families.
Author Li Ronghua
From the South+ client SouthNo of Southern Newspaper Media Group. ~ Shenzhen ~ Shenzhen self-operated no. ~ Greater Bay Area Venture Capital Frontline