1. Consider the characteristics of the area where pet shops are located: people in different areas have different preferences and purchasing power for pets. For example, urban areas may prefer small dogs or cats, while suburban areas may prefer large dogs.
2. Investigate competitors around: learn about nearby pet shops and pet service providers and determine their target customer groups. This can be achieved by investigating their advertisements, social media and promotional materials.
3. Analysis of keywords and tags: By observing customers' questions and comments, find out the keywords and tags that customers often use. This can be done on online social media platforms, pet forums and blogs.
4. Observe buying patterns and behaviors: carefully observe customers' buying behaviors and choices in pet stores, including the product types, price sensitivity and buying frequency they are concerned about.
5. Use questionnaire survey: design a simple questionnaire to ask customers about their pet preferences, buying habits and hobbies. The survey can be conducted through electronic screens, emails or social media in pet shops.
6. Data analysis: collate and analyze the collected data to determine the key characteristics and similarities of the target customers. This can be done by using Excel, Google Sheets and other tools.
7. Adjust according to the analysis results: optimize the product positioning, marketing and service adjustment of pet shops according to the analysis results to attract and meet the needs of target customers.