Not long ago, the cadres of Songyuan Industrial and Commercial Bureau came to Jilin Sanjingzi Agricultural Trade Co., Ltd. again to find out whether the company has the conditions to apply for the recognition of well-known trademarks. Last time, they gave the person in charge of the company a plaque with a famous trademark in Jilin Province.
Sanjingzi Town is a famous hometown of miscellaneous grains and beans. The output of miscellaneous grains here is high and the quality is good, but because there is no registered trademark, the prices of agricultural products such as rice, millet and peanuts are not high and the sales are not smooth. 20 10, Songyuan industrial and commercial bureau instructed Mitsui subsidiary to register Mitsui Zifang trademark. Under the thrust of trademarks, high-quality agricultural products go out of the countryside and into supermarkets, and are sold to big cities such as Beijing, Shanghai and Shenzhen. A few years later, Mitsui Zifang also went from one? No one? It has become a famous trademark in Jilin Province. The implementation of brand strategy has injected vitality into the development of enterprises. In 20 13 years, the company's sales reached 97.35 million yuan and profits reached 48.38 million yuan. The person in charge of the company said excitedly: In the past, we were begging for food with golden rice bowls. Now that we have the trademark, we have tasted the sweetness of the brand rich peasants. ?
Songyuan industrial and commercial bureau often uses it? Frequent visits, frequent calls? Organize enterprises and farmers to participate in the symposium on trademark knowledge, guide enterprises and farmers to apply for registered trademarks, strive for well-known trademarks, and make many enterprises and farmers understand the significance of registered trademarks, thus generating enthusiasm for trademark registration.
In order to solve the problems of enterprises and farmers in the process of registering trademarks? Blindly, what program don't know? In order to solve this problem, the Bureau has established a green channel for trademark service, providing enterprises with trademark consultation, preferential policy interpretation, trademark evaluation, registration guidance and other services, which have been well received by enterprises and farmers. At the same time, the bureau carries out trademark classification guidance to guide enterprises that use unregistered trademarks to register their trademarks in order to obtain the exclusive right to use trademarks; For enterprises with large scale of operation, high market share and hard quality, implement? Cultivate a batch, support a batch, recommend a batch and reserve a batch? Principles guiding them to apply for participation in the identification of famous trademarks. The bureau also passed? A place, a standard? Engineering construction, support producers and operators of high-quality products and special products to apply for trademark registration.
In order to provide follow-up services after trademark registration, Songyuan Industrial and Commercial Bureau insists on? Get on the horse and give a ride? By implementing leading agricultural enterprises? Enterprises+bases+farmers? Form, driving 56 thousand farmers to develop production, effectively promoting agricultural income and farmers to get rich. Now Xiangyu (seed), Sanjingzifang (peanut), Beixian (rice), Ermapao (rice) and other trademarks are not unique to Songyuan City? City card? It is also the leader that drives farmers to get rich.