Recently, Dong Mingzhu went on hot search again, this time because of a black technology in Gree Electric.
On July 6th, Dong Mingzhu revealed at the 20021China New Consumer Brand Growth Summit that "Gree is developing a new technology that can combine light energy, energy storage and air conditioning to make air conditioning a power station".
Air conditioning has become a power station, and people who eat melons have been talking about it, and even experts have come out to comment. Dong Mingzhu revealed that this kind of black technology is not a fad, and Gree Electric has been working towards energy conservation and environmental protection. The development of the enterprise is the embodiment of the entrepreneur's idea, and it is Dong Mingzhu, its helm, who gives Gree "green" and leads Gree to "reduce carbon".
Dong Mingzhu, known as "Miss Dong", has always left a strong impression on people. Sister Air Conditioner, Iron Lady and Chang Li ... are all kinds of labels attached to her by the outside world. So, how does Dong Mingzhu, who has always dared to speak and do, pursue her "zero carbon" dream?
dream of flying
People with dreams will be young. This sentence was once again verified by Dong Mingzhu, who is known as "the elder sister of air conditioning".
Who can believe that she is 67 years old this year? Not long ago, in an interview with the media, she smiled and said, "I am going to be 70 years old soon, but my mind is very young, only 25 years old."
25 years old is the age to dream of sailing. Dong Mingzhu has a dream: to develop subversive air conditioning technology based on clean energy and produce "zero carbon" air conditioners that do not consume non-renewable energy.
Today, she stands on the podium closest to realizing her dream. On April 30th, at the awarding ceremony of the Global Refrigeration Technology Innovation Grand Prix (China), Gree Electric received the highest prize trophy of the Global Refrigeration Technology Innovation Grand Prix from Kong Ngai, academician of China Academy of Engineering and chairman of China Refrigeration Society. This award was awarded to the "zero carbon source" air conditioning technology jointly developed by Gree and Tsinghua University, which reduced the carbon emission by 85.7% compared with traditional air conditioners.
In the international competition to explore innovative refrigeration technology jointly sponsored by Mission Innovation under the United Nations Framework Convention on Climate Change, the Rocky Mountain Institute of the United States and the Indian government, this technology stood out from more than 265,438+000 projects from 96 countries and regions.
"Air conditioning electricity consumption accounts for about 15% of social electricity consumption. This is still the case that many families dare not use electricity to save electricity. If all of them are open for use, the proportion will be higher. The impact of such electricity consumption on resource consumption and the environment is enormous. " Dong Mingzhu said that Gree is a dream enterprise, and has been tirelessly pursuing green development, energy conservation and emission reduction.
Dong Mingzhu's dream of "zero carbon" began on 20 12.
"At that time, as a representative of the National People's Congress, I attended the two sessions of the National People's Congress in Beijing and felt that the smog was very serious. As a HVAC company, Gree should be brave enough to assume social responsibility. " Dong Mingzhu said.
She began to think about how to combine with new energy technologies and told technicians that clean technologies and products must be developed to reduce energy consumption.
Dong Mingzhu personally participated in numerous development seminars. After several evaluations, the R&D team aimed at the combination of photovoltaic power generation and air conditioning. They started a dream-chasing journey with Dong Mingzhu.
In order to realize this dream, they have been running in the long river of time for nearly 10 years.
"When R&D 2065 438+02 started, everyone felt a loss. The motor always burns out. It is common for a motor to burn hundreds of thousands, and it is also common to burn 10 a day. It's a little scary for R&D personnel to burn it. Too much investment, 65.438 billion yuan investment but no results, everyone feels that there is no bottom. " Dong Mingzhu chose to insist, "there must be a person to eat crabs first. When eating crabs, his mouth may be cut. I want to sum up the experience that his mouth will not be cut when he eats crabs in the future. "
"I don't care about the cost. I just want results. As long as you make it, even one hundred million or two hundred million are worth it. " "Miss Dong", who is full of atmosphere in the face of major events, gave the team a reassurance.
In 20 13, Gree's "photovoltaic direct-drive inverter centrifuge system" was successfully developed, which opened the era of "no electricity" for central air conditioning. Today, the application of Gree photovoltaic air conditioning system covers many types of typical climate zones around the world, serving 25 countries and regions, with more than 6,000 landing projects.
"As an entrepreneur, we must be far-sighted and consider the common destiny of mankind." Dong Mingzhu said.
Perseverance and firmness
If Gree Electric is a catfish in the air-conditioning industry, then Dong Mingzhu is undoubtedly the super brain of this catfish.
"Support our feelings and dreams with technology and innovation. From the beginning, we insisted on' doing the right thing' and' doing the right thing' in seeking business. " Dong Mingzhu said that Gree Electric, supported by scientific and technological innovation, started from energy saving and green, constantly improved product performance and gained an advantage in development competition.
During the two sessions of the National People's Congress in 2006, Dong Mingzhu, a deputy to the National People's Congress, was asked in an interview with the media in the Great Hall of the People: "Is Gree air-conditioning used here?"
This makes Dong Mingzhu, who has always been proud, a little embarrassed. "I am ashamed because we didn't have the corresponding technology at that time. But I am determined to use Gree air conditioning in the Great Hall of the People. " Dong Mingzhu recalled.
"Gree 10 years only' squeezed' all imported refrigeration equipment such as air conditioners in the Great Hall of the People out of the game." Dong Mingzhu said excitedly that in 20 15, the bidding result of central air conditioning in the Great Hall of the People was announced, and Gree permanent magnet synchronous frequency conversion centrifuge set stood out among many Chinese and foreign brands with its powerful comprehensive performance, especially its outstanding energy saving, and won the bid successfully.
The overall development of air conditioning in China has experienced a step-by-step energy-saving process. Whether it is the transformation from fixed frequency to frequency conversion, the upgrading of refrigerants or the application of new energy, it has a great impact on the green transformation of the industry. Gree can be seen at every important node of technological change.
"20 1 1 year, Gree pioneered'1Hz frequency conversion technology' in the domestic air-conditioning industry, and the minimum power of the compressor is only 15 watt, which is equivalent to the power consumption of a light bulb. A Gree 1.5 horsepower/Hz inverter air conditioner 1 year can save electricity by 47 1 kWh compared with ordinary air conditioners with the same refrigeration capacity. According to Gree's internal sales of 26.72 million units in that year, the application of this technology can save electricity by 65.438+0.258 billion kWh per year and reduce carbon dioxide emissions by 65.438+0.255 million tons. " Dong Mingzhu said.
This is one of more than 30 "international leading" technologies obtained by Gree in recent ten years. You can ask Dong Mingzhu to talk. She is a treasure, and she can go on talking.
"Being a builder can't be a destroyer, but lead the future with green development from the beginning." Dong Mingzhu has adhered to a creed for many years, which is to minimize the harm to the environment and consumers during the production and use of products.
Personality is the biggest label in Dong Mingzhu, but the outside world may not be clear about feelings. 10 years ago, when the smog was the worst in China, many people advised Dong Mingzhu to seize the opportunity to become an air purifier.
"This kind of palliative is not a cure." Dong Mingzhu hit the nail on the head. "What I want is that the products made from the beginning are healthy and friendly to people, resources and the environment."
An enterprise and a person's destiny are closely linked, such as Gree and Dong Mingzhu. Enterprises are branded as entrepreneurs.
"How do industrial manufacturing enterprises understand the concept of green water and green mountains? You can't achieve the development of an enterprise by consuming a lot of resources that destroy and pollute the environment. We must embody the concept of green water and green mountains in the process of industrial development, transform the manufacturing industry with the concept of green water and green mountains, and try our best not to consume resources or damage the environment. " In Dong Mingzhu's view, considering an enterprise does not mean that it makes more money, but that it is a good enterprise. Really good enterprises should be green and low-carbon ecological.
In fact, of the 33 internationally leading technologies for which Gree has independent intellectual property rights, 30 are related to energy conservation.
The "suggestions" made by the delegates at the National People's Congress over the years have truly recorded Dong Mingzhu's pursuit of green: since 20 1 1, she has submitted more than 10 suggestions, such as "Suggestions on using new technologies to realize pollution-free heating" and "Suggestions on increasing the popularization of" coal to electricity "to realize clean heating".
Willing to do "stupid" things
"Stupid" is synonymous with the traditional foundry industry. Although it is a part of high-end manufacturing infrastructure, most large enterprises avoid it and leave it to small factories in remote areas for OEM.
Dong Mingzhu wants to be different. Under her leadership, Gree invested heavily in building two OEM production bases in Wu 'an, Hebei Province and Wuhu, Anhui Province.
"In today's increasingly prominent environmental problems in the foundry industry, how to make the foundry industry reach a settlement with green mountains and green waters is an urgent problem." Dong Mingzhu said.
"China has a great demand for casting products, and everyone is unwilling to vote. Someone advised me not to do it. My efforts are thankless, and I have invested a lot and have no money to earn. But I think it's meaningful and valuable, because everyone thinks it's a polluting industry, and I have to vote more. We use the concept of green environmental protection to do the foundry industry, which will bring a revolution to this industry. " The reasonable "Miss Dong" willfully accepted the casting.
Her logic is simple. "Because of pollution, I can't let a small enterprise with insufficient strength do it. If there is, then pollution can only be left unchecked. Although it will not bring huge benefits to Gree, it can use the intelligent manufacturing technology accumulated by Gree for many years to promote automated production methods, improve the green manufacturing level of the foundry industry, and improve the current problems of small, scattered and serious pollution in the foundry industry. "
According to estimates, with the perfect green industrial chain management system, after the completion of two bases with a planned production capacity of 500,000 tons, Gree can reduce the energy consumption of the foundry industry in the region by more than 30% and the carbon dioxide emission by more than 50%, which is expected to become a green demonstration factory.
"I invest heavily and don't make money. Some people call me stupid. As soon as we had a meeting, everyone said that the investment was a loss, but I thought it was worth it. You have to undertake this mission and solve some social problems. " Dong Mingzhu said that she insisted on not entrusting processing because she was worried that letting others do it might pollute the environment and get out of hand.
Dong Mingzhu also did a "stupid" thing, that is, collecting waste products.
Since 20 12, Gree has laid out the recycling of renewable resources, established five environmental protection treatment bases of renewable resources in Changsha, Wuhu, Zhengzhou, Shijiazhuang and Tianjin, and established Zhuhai Gree Green Renewable Resources Co., Ltd., a wholly-owned subsidiary, to carry out the recycling business of discarded electrical and electronic products, scrapped vehicles and industrial solid waste.
Don't do to others what you don't want them to do to you. She practiced the NPC's "suggestion" with practical actions.
As early as 20 1 1, Dong Mingzhu put forward the Proposal on Improving the Recycling Mechanism of Waste Electrical Appliances.
"In the past 10 years, Gree's total investment in the field of renewable resources recovery has exceeded 2 billion yuan, which is still a' loss-making business', but its environmental benefits are immeasurable." Dong Mingzhu resisted the pressure and expressed optimism.
By the end of 2020, Gree Electric led by Dong Mingzhu has disposed of more than 34 million sets of discarded electrical and electronic products. According to estimates, it can reduce the exploitation of mineral crude oil resources by about 6.5438+0.3 million tons, save water by about 3.3 million cubic meters and reduce carbon emissions by about 6.5438+0.7 million tons.
As an excellent business leader, Dong Mingzhu is smart, but she is willing to do "stupid things".
Dong Mingzhu said that Gree should actively respond to the call of the state, implement the concept of "clear water and green mountains are priceless assets", and innovate the circular development model of "green design-green manufacturing-green recycling" to ensure the greening of the whole industrial chain. I hope that the whole household appliance industry will undertake the mission of green development and hand over a high-quality green answer sheet.