To sell automobile products, we must first find customers. No matter how good an enterprise is, how many cars there are, if there are no customers, it will not be able to form sales and cause a backlog. In the past, the saying that the fragrance of wine is not afraid of the depth of the alley met with severe challenges under the conditions of today's market economy. For example: auto show, collecting information of high-income groups for targeted marketing.
2. Lock customers according to product characteristics.
Where are the customers? It is a very important problem faced by franchise stores and even every car salesman. How should we position this product and customers?
Locking customers according to the characteristics of products is the first thing we should do before looking for customers. That is to say, first of all, you should know the car products you want to sell and where the customer base of this car is.
Generally speaking, different products have different customer groups. For example, do you want to know which grade the car products you sell belong to, whether they are high, medium or low-grade cars? Is the displacement of the car large, medium and small? Is it for business or passenger transport? What kind of person do you belong to? Only by clarifying these problems before developing customers can we find and develop customers with goals.
3. Two levels of automobile consumption
See the article "How to Develop Customers by Automobile Sales Consultants" for details.