Finding the target consumers and discovering the demand is a routine work in the promotion of real estate personnel, and it is also the premise for real estate personnel to carry out other promotion activities. When looking for consumers, it is generally through studying the information related to specific real estate needs, such as market research materials, customer lists provided by real estate agents, and enterprise lists. Let the sales staff know their goals so as to take corresponding marketing activities to meet the demand.
Pass on all kinds of information
Effective information communication is one of the basic functions of promotion, and it is also the key to the success of promotion. In addition to introducing consumers to various situations of real estate, such as location, price, room type, quality, property management, etc., real estate salesmen can also bring consumers related pictures and written materials of real estate. Such a large amount of information cannot be conveyed by advertising, commercial promotion and public relations promotion.
make/strike a deal
Real estate is different from ordinary commodities. It has great value and immovability, so consumers are extremely cautious about buying and renting houses. In the process of face-to-face conversation with consumers, real estate sales personnel can effectively make targeted explanations and explanations according to the different needs of consumers. Especially on key issues such as price, it is easy for both sides to reach an agreement through consultation and get satisfactory results for both sides. In addition, the salesmen of real estate agencies can also recommend properties that meet the requirements of consumers according to their needs, which is also the unique role of real estate salesmen.
Step 4 provide support services
Service runs through the whole process of real estate sales promotion. Due to the particularity of real estate products, real estate sales promotion personnel provide various services, such as consulting services before sales, mortgage loan handling services (including provident fund loans) during sales, property rights registration services, a series of services to assist in moving in after sales, and services for real estate investors who rent and sell. Only by providing comprehensive supporting services can consumers feel satisfied and convenient, thus improving the reputation of enterprises.
Establish a long-term relationship
In the process of establishing long-term relationship with consumers, real estate promotion plays a unique role. Real estate enterprises can establish various relationships with consumers, ranging from paying attention to actual sales relations to deep personal friendship, by establishing consumer files, paying regular visits to consumers, and often communicating with consumers to provide various services for consumers. Because the demand and consumption of real estate are often long-term and developing, this relationship is very important for real estate enterprises, especially real estate intermediary enterprises.
6. Timely feedback information
Because the sales promotion of real estate personnel is directly facing consumers, consumers' demands, suggestions and opinions can be quickly fed back to real estate enterprises through salesmen, so that they can improve their work. For developers, we can adjust the price according to this information and redesign the room type; For intermediaries, we can adjust the agency mode and choose the agency nature according to this information.
7. Conduct market research
By collecting and analyzing all kinds of information of consumers, competitors and the whole real estate market, real estate sales personnel can conduct extensive investigations on the market and make correct judgments and predictions on the market. Obviously, this work is directly related to the survival and development of enterprises.
Original source: network link