Opening report-the influence of e-commerce on commodity prices

The explosive development of the Internet has directly led to the emergence of e-commerce. The emergence of e-commerce has broken the time-space boundary under the traditional business model, changed the original enterprise pattern, the original value system, the original business model and even changed the enterprise form. At the same time, the Internet itself has the characteristics of openness, globality, low cost and high efficiency, which has also become an inherent feature of e-commerce, making e-commerce greatly surpass its value as a new trade mode. E-commerce also has a profound impact on commodity prices, mainly including: low procurement cost; Realize inventory-free production; Realize the reduction of marketing cost; Reduce transaction costs. Keywords: online sales; Marketing channels; Cost of goods; Commodity price 1. E-commerce transaction costs are low. E-commerce greatly reduces the transaction costs of buyers and sellers. Buyers and sellers conduct business activities through the network without the participation of middlemen, which reduces the related links of the transaction. The cost of information transmission on the network is lower than that of letters, telephones and faxes. In addition, the time is shortened, the repeated data entry is reduced, and the information cost is also reduced. Sellers can introduce and publicize products through the Internet, thus avoiding the cost of traditional advertising. For traditional transactions, the trading platform is a real shop, while the new e-commerce trading platform is a computer or office, which greatly reduces the cost. Second, the procurement cost of e-commerce is low. In the traditional retail business, consumers often collect commodity information first, then buy commodities, and finally transport them home. Its purchase cost includes not only commodity prices, but also transportation costs (including car travel expenses to shops, shopping malls and homes, etc.). ) and the time and energy costs of the transaction. In the e-commerce environment, the cost of goods purchased by consumers includes the cost of goods at the time of delivery, the use fee of internet equipment, time and energy, etc. Compared with the traditional retail business, e-commerce greatly reduces the transaction cost of consumers, and consumers no longer have to run around different stores to buy goods, and they no longer have to be exhausted by bargaining with salespeople. E-commerce enables consumers to compare commodity prices in almost a few minutes, thus greatly improving the transparency of commodity prices. The rise of online direct selling has greatly saved the cost of intermediate channels and the price of goods is lower. After the emergence of electronic data interchange, some enterprises have used it on private networks, and a large amount of data is transmitted through the network to reduce the labor, printing and mailing costs in the procurement process. According to statistics, worldwide business activities conducted on private networks through electronic data interchange (EDI) exceed $654.38+0.40 billion. According to statistics, enterprises that use EDI can generally save 6%- 10% of the procurement cost. Third, e-commerce achieves inventory-free production. E-commerce realizes no inventory of raw materials. Enterprises are well aware of suppliers' production cycle, urgent orders, management status, services and supplies to other customers. All this information can be obtained by visiting the websites and bulletin boards of various suppliers on the network. Because the Internet is connected 24 hours a day, you can visit the supplier's website at any time, and the information transmission speed on the Internet is very fast, so enterprises can exchange information with suppliers in real time, so they can determine the daily raw material demand according to the daily output. The supplier arranges the logistics distribution center to deliver the raw materials to the production enterprises in time according to the quality and quantity. Moreover, e-commerce can also achieve no inventory of finished products. With the implementation of order production, enterprises begin to produce products after receiving orders from users. The products are produced for special users, and the products produced do not need to be stored in warehouses, but directly reach customers. Fourth, the marketing cost of e-commerce is reduced. Modern enterprise marketing needs to spend a lot of manpower and material resources on new product development, pricing, distribution, advertising, personnel promotion, promotion and sales services. In today's increasingly fierce competition among enterprises, more and more enterprises realize that marketing plays a decisive role in the survival and development of enterprises, so how to reduce the marketing cost of enterprises is an important aspect of the competitive advantage of enterprise commodity prices. If an enterprise establishes its own commercial website on the Internet, it can publish all kinds of information of the enterprise, such as product advertisements, new product development ideas, sales strategies, service commitments, product knowledge propaganda, enterprise performance reports, etc. Through the website, enterprises can communicate widely with the public, get their opinions on products, services and marketing strategies, as well as suggestions on new products and views on product pricing, so as to adjust marketing strategies. Therefore, e-commerce plays a direct and obvious role in reducing marketing costs. 5. High transaction efficiency Because the Internet standardizes commercial messages in trade, commercial messages can be transmitted and automatically processed by computers all over the world in an instant, and the processes of raw material procurement, product production, demand and sales, bank remittance, insurance, cargo consignment and customs declaration can be completed in the shortest time without manual intervention. In the traditional way of trade, sending information by mail, telephone and fax requires someone to participate, and each link takes a lot of time. Sometimes the transmission time is delayed and the best business opportunity is missed because of the cooperation of personnel and working hours. E-commerce overcomes the shortcomings of traditional trade, such as high cost, easy to make mistakes and slow processing speed, which greatly shortens the transaction time and makes the whole transaction very fast and convenient. Plus transaction transparency. The whole transaction process, such as negotiation, signing, payment and delivery notice, is conducted online. Information transmission is smooth and fast, which can ensure that all kinds of information can be checked with each other and prevent the circulation of forged information. Thereby greatly improving the transaction efficiency. The conclusion is that e-commerce has greatly improved the degree of interaction among various factors in the economy. These links now extend to small businesses and families and to the whole world. Access methods will shift from relatively expensive personal computers to cheap and easy-to-use televisions, telephones and future devices. People can communicate at any event, any place and any time, and the ability of business transactions will be enhanced day by day. This will erode economic and geographical boundaries. As a brand-new media and virtual market, e-commerce not only changed people's way of life and work, lubricated various economic activities in the market, but also promoted fundamental changes in business activities and created more brand-new demands and business opportunities.