1. Determine the location of your account. Positioning is the first step of IP building. First of all, according to the product characteristics of yourself or the company, you should make a positioning for the content output of the account, which is to do emotion, comedy, dance, animation, street visit and so on. , and have a basic positioning. Then, you should refine it according to the initial positioning and determine the specific direction to be done.
2. Improve basic deposit account information. The account information of Tik Tok platform must be improved. First of all, we can improve the user name, account number and signature. If you can add V, it will be more convenient if it is Enterprise. Then, you need to attach other platform information to your signature to guide fans to pay attention.
3. Plan video content for more than 20 days. Whether you are pseudo original, re-creating or original, you should plan the video content in advance. First, you need to tailor a video scheme for your IP. Then choose video clips and creations according to the scheme. Finally, plan and even make a 20-day video for backup.
4. Turn to approve big V videos in other places. Turning to the big V video is the key to your account exposure. First of all, you should pay attention to the last batch of big V's of Tik Tok. They are making videos of the same type and field with you. Then, wait for an opportunity to quickly grab the hot comments and get acquainted. Finally, use the comment area of these videos to suck powder for yourself.
5. Publish videos many times. Video creation is very important, and so is the release time.