So what is the content of an exhibition hall? Generally speaking, in the design of enterprise exhibition hall, we can divide it into preface hall, exhibition area and other auxiliary functional areas. From the perspective of planning and layout, the preface hall plays a leading role in the theme of the exhibition hall; From the perspective of space, it is the beginning of the exhibition hall and has the function of connecting the preceding with the following; From the attribute characteristics, it is the first image of the whole exhibition hall and represents the style tone of the exhibition hall. If the preface hall is like the preface of a book, the exhibition area is the "dry goods" in the book. Through different display forms, you can show in detail what the enterprise wants to present.
The preface hall usually contains the contents of enterprise introduction, such as enterprise introduction, enterprise culture, qualification honor, brand concept and so on. The more specific these contents are, the more stereoscopic the corporate image will be and the more deeply rooted in people's hearts. People's understanding of the enterprise may fade away with memory, but when they come into contact again, the corresponding corporate image portrayal will subconsciously emerge in their minds.
In addition to corporate culture, the preface pavilion will also involve corporate products and business categories, but it needs to be emphasized that the contents displayed in the preface pavilion must be large and complete, so that visitors can have a general understanding, and then outline them in detail through more detailed and vivid contents in the exhibition area.
The exhibition area has a unified title. According to the size of the space and the route of the visit, the content layout is divided into several small areas with clear boundaries and close ties. The exhibition area mainly displays the development history, core team, core products, marketing network, service system and comprehensive strength of the enterprise.
For example, Xiaoman Finance, a financial technology-based enterprise, used LED arc screen to show the opening video in the preface hall, mainly about the introduction and overview of the company's related Jinke capabilities and products.
The exhibition area is divided into five zones. As the continuation and transition of the preface hall, the enterprise history wall shows the development of enterprise history. Credit technology is displayed by combining big data display screen and interactive touch screen in different regions, which has both data support and interactive experience, and can well interpret credit technology in content and form. Wealth management division and credit technology division can be seen from the different names. Generally speaking, one is responsible for "spending money" and the other is responsible for "making money", and the form of splicing screens and linking touch tables can make visitors have a more intuitive interactive experience. Next to it is the intelligent insurance partition, which tells the business sector of another part of the enterprise, so it exists independently. The last exhibition area is the Financial Technology Services Division, which mainly displays the related technology products of enterprises. In order to better understand the experience products, interactive display means are also adopted.
In addition, this exhibition hall also has a "Pratt & Whitney River" that runs through the whole exhibition hall. This is the crowning touch of the exhibition hall. In the design of the exhibition hall, how to express its own characteristics is actually a difficult point. We think it is very interesting to design the exhibition hall as a story-telling space, and the "River of Pratt & Whitney" is the story line of the exhibition hall, which complements each other from beginning to end and can make the 140 exhibition hall come alive.
Auxiliary functional areas usually include reception area, rest and communication area, interactive area, tail hall and other areas, which are divided according to different functions. For example, the tail hall is mainly used to show the care of the leaders, the future outlook, the conclusion of the exhibition hall, etc., so that the exhibition hall has a perfect full stop.
That's basically what the exhibition hall shows. How to make the exhibition hall meaningful and glorious is what we have been trying to do and try a better direction.