What are the paths of network promotion? How to promote

1, friendship link

Doing a good job of friendship links can also bring relevant traffic and rankings to the website. Enterprises should find some friendship links related to the website when making friendship links, so as to play the role of links. Link anchor text should also select related text.

2、? Website link

There are many comprehensive websites, but it is difficult for most enterprises to join. You can find an industry website to join.

3、? Procurement chain

Search inclusion, in terms of the weight of the website in the search, if the website has enough excellent external links, the ranking of the enterprise website will be high, and the search inclusion will be more and faster. When buying an external chain, we should pay attention to the relevance of the website and whether Baidu is included normally.

Promotion skills:

1, viral marketing

When it comes to viral marketing, outsiders generally think that the so-called viral marketing is to spread viruses for marketing. The so-called viral marketing, in fact, refers to the spread and diffusion of information like a virus, and spread it to thousands of audiences in Qian Qian through rapid replication. This is one of the most effective and commonly used enterprise marketing methods.

2. Online advertising

China is a country with a large population and the largest number of netizens in the world. In today's fast-paced information economy era, with the Internet bringing more and more convenience to enterprises, online advertising has obviously become one of the most popular forms of advertising. The main characteristics of online advertising are simple operation, low cost, quick effect and wide audience.

3. Information release

The so-called information release is actually a self-promotion process of an enterprise. No matter what content information is released, its process is a marketing process. Consumers know the relevant information of the enterprise through the network, and then actively contact the relevant responsible personnel of the enterprise, which has changed the passive marketing model of the enterprise in the past. This passive marketing model combined with advertising is very obvious.

Extended data:

Matters needing attention

1, keyword analysis and positioning: this is an important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword placement and keyword ranking prediction.

2. Analysis of website structure: The website structure conforms to the crawler preference of search engines, which is beneficial to SEO optimization. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, optimizing website navigation without links, adopting DIV+CSS style in website design language, and the code is very hierarchical and concise.

3. High-quality friendly links: establishing a high-quality and stable friendly link can improve the PR value of the website and the update rate of the website, which is a very key issue for SEO optimization.