Nowadays, brand consultation has become a hot spot in the field of marketing, and it is also one of the most urgent key links for enterprises in China. In recent years, foreign brand consulting companies are still in the forefront in some industry data and association honors. The field of brand consultation is mainly divided into four sub-fields: brand strategy, brand creative design, brand communication, brand planning and operation. In the field of "brand strategy and positioning", Ogilvy & Mather and Yangte are still ahead in China, but in the latest industry ranking, Shanghai Jiexin Consulting entered the top three for the first time, which refreshed the market structure that China brand consulting institutions could not enter the top five of strategic consulting; In the field of "brand creativity and design", the host image design, Zhengbang design and Shangzhi design all rank among the top five, while foreign design companies are still ahead of them: Siruigao and Langtao;
In the field of "brand integrated communication" in actual operation, the top three are still seized by international companies, Ogilvy, McCann Guangming and Dentsu Advertising are ranked third respectively, and Lianzhong Zhida and Shanghai Jiexin Consulting are ranked fourth and fifth respectively;
Finally, in the field of "marketing planning and operation" in the front line of marketing, due to the accurate grasp of the China market, the top five companies are all occupied by local companies in China, and Ye Maozhong Planning, Huahua Marketing Consulting, Gitzo Consulting, Lianzhong Zhida and McGrady brand consulting are all on the list.
I hope this information is useful to you.