In online marketing, online forms can be used as online consumer service means like e-mail. Online forms function like e-mail. Customers don't need to use their own email to send information, but fill in the consultation content directly through the form on the browser interface, and then submit it to the website, and then the corresponding customer service staff will handle it and reply in time. Because you can set some formatted contents in advance, such as customer's name, company, address, problem category and so on. Information submitted through online forms is easier to handle than ordinary e-mail.
Functionally, online forms and e-mail, two commonly used online contact methods, can achieve the purpose of transmitting information to users, but the effects are quite different. The content of the online form is a preset mode, and the consumer's right to use is limited to this mode. Perhaps in these fixed patterns, some problems are unclear and consumers are eager to know. There will be problems at this time. What's more, your model is not suitable for some consumers and may lead to misunderstanding. If it is not handled properly, great problems may occur, so we should pay necessary attention to it to avoid mistakes.
Online forms are often used to solicit information "permission" from consumers. For example, when a consumer registers as a member, some companies will use their own online forms to ask whether they want to receive the latest product information from the company from time to time, or directly give a list for consumers to choose the information they want to receive.
Online forms are tools to provide online services to consumers, and also tools for consumers to ask questions online. This convenient tool for interacting with consumers should be taken seriously. Reasonable use of online forms helps to collect and disseminate useful information.