How to build a brand information base for platform e-commerce

From strategy to tactics, from the roof to the bottom of the house, it is divided into four parts: mental occupation, interest expression, argument support and product provision.

Brand building is the result of organization and coordination. A good brand needs to gather the strength of all organizations in the company and work together to promote it.

The full name of Brand House is BrandMessageHouse, which is both internal positioning and external communication.