How to do the company website?

The first thing to understand is what role your website should play. The website positioning of order-oriented and trade-oriented enterprises and group companies is definitely different. For a simple example, he doesn't need to order products online on the website of Yili Group. He even said that it doesn't matter if his products are not listed on the website, because for Yili Group, Kung Fu is offline, and the website is just icing on the cake for it. For a company like CUHK, the website is very necessary, because it is our lifeline and our iron rice bowl. There are many enterprises like us, such as production enterprises, foreign trade enterprises, processing enterprises, shopping enterprises, and many other businesses rely on websites to place orders, consult websites and send emails. The importance of websites has risen to a very high level. Therefore, for different companies, the positioning of the website is different, and you can't blindly envy other people's websites for being fancy or fully functional. Here, please believe that what suits you best is the best. 2. Website construction should pay full attention to details. A: Facing users, websites should have a good user experience. A good website must have a * * * link, and the advantage of this link is a good user experience. The good user experience here does not mean that the website is fancy, but that it is the most convenient for users to visit according to the guiding principles of website positioning, so that users can find the information they need in the fastest and shortest time. Basically, we should pay attention to the following aspects: 1: The overall tone of the corporate website should be completely consistent with the corporate image. We have seen too many website styles that do not conform to the corporate image style. Users often lose contact with your company's image thinking when visiting websites. Simply put, when you see the website, you can recall Mengniu's memories in your mind, such as grassland, milk, blue sky and white clouds. 2. It is a cliche that corporate websites should be the fastest and most convenient for users to visit. A company's website is still slow in today's increasingly popular broadband era, so the websites of this enterprise are basically built for nothing. Although many people know this, very few can really do it. For example, in China, it is necessary to take into account the interoperability between North and South China Telecom and Netcom, either by separating mirror sites or buying Hong Kong space, because this will balance the speed of telecom and Netcom. As for export-oriented enterprises, it is necessary to clarify the distribution of your customers. For example, in the market facing the European continent, German space is a good choice. If it is in South America and Africa, American virtual host is preferred. China's export bandwidth is very limited. It often prevents many other countries from accessing websites on domestic servers. Therefore, it is the most unwise to put foreign trade websites in China. 3. The language translation of websites of foreign trade enterprises must be professional, and professional translators should be hired to translate in different languages. Quite simply, your website is for foreign customers. His language habits are different from our habits of using foreign languages. You can put yourself here. We often deal with some foreigners. Do you feel uncomfortable when they speak Chinese and use Chinese characters? Yes, and vice versa. If you use unprofessional translators and casual English websites, your customers will feel stiff when visiting them, not to mention trusting your website. Since you don't trust your website, there is little possibility of making a deal with you. The website construction of foreign trade enterprises should conform to your customers' aesthetic habits. In recent years, China's website construction has experienced simplification, complexity and Korean style. In fact, these are gorgeous websites that domestic entrepreneurs like. They always think that the style of the website is the face of their own enterprises, which is understandable. After all, China people love face. But foreign trade enterprise websites don't need this. Foreign customers prefer simple and simple website style. This is related to the meticulous and rigorous work style of European and American customers. Foreign users rarely visit the mainland, and a lot of information is learned through websites. If the company is small, it should show its strength and professionalism on the website. When the company is big, it is necessary to show its qualifications and strength. Many companies' websites are jumping like happy tickers. It is best for foreign trade network companies to refer to the websites of the world's top 500 enterprises, with simplicity as the beauty and simplicity as the key link. 5. The content of the website should be detailed and perfect, such as the website selling equipment, so that you can spend more time describing the various parameters and use environment of the equipment. The more detailed and complete the information, the first is to reduce the doubts of your potential customers, and the second is to enhance the professional image of the enterprise and your website and make it easier for potential customers to accept you. The website should make it easy for users to find your contact information. When customers are interested in your products, whether by email, msn, Yahoo! Or by telephone or fax. Don't lose potential orders because these details are not perfect. That is very wrong. 6. Clear navigation structure, website map and search function in the station are all important. People are lazy and there are too many websites. You need a clear navigation structure and website map to guide customers and let them find what they need. If navigation and website map can't work, then the importance of site search comes out. In the final analysis, it is to let your customers use less mouse and less screen to quickly find the products or information they want. Naturally, you are not far from order. B: Foreign trade websites should do a comprehensive search engine optimization-SEO. Many people faint when they hear this. In addition, many people are constantly promoting the importance of this point and think it is a very complicated knowledge. Indeed, there are many technical details. But doing the most basic work of SEO is enough to make foreign trade websites get better results. 1: Don't make the website a "dead" website, and keep a certain update frequency. Many domestic websites have been completed and many details have been completed, but they will not be updated. Information about them will stay on the date of 2004. First of all, users will not recognize such a website, and everyone will think that your website is neglected and your enterprise is not so good. Secondly, search engines will think that your website activity is very low, which will naturally reduce your weight and your ranking. How to update? Some people say that my website only has a few products, and there is not much company news. You can add some industry news every day or regularly, and often do some promotional information. The way was invented by people. 3. Give each page a real title tag. The role of tags is to explain to search engines what information your web page is about, that is, it is designed for search crawlers. Title is the title of the web page and the top description of the browser. Especially for Google, many new web pages just grab unlabeled pages without grabbing content. Many corporate websites all have the same title label, or even no label at all, so many pages will be considered as duplicate pages by search engines and will not be included. But don't pile up too many keywords and descriptions. Too many keywords will trigger the punishment mechanism of search engines, so you can search this knowledge specifically. 4. English websites should adopt ISO-8859- 1 or UTF 8 character encoding. Here you can refer to the ISO-8859- 1 character set adopted by Alibaba English Station. Computer systems around the world will not generate garbled codes when browsing, and because many search engines only include English web pages, the definition of character set has a great influence on ranking. Many English versions of domestic websites also use the Chinese character set GB23 12, and the font is defined as Song Ti, which still leads to garbled characters. This is a point that many companies ignore. (To view the character encoding: click the encoding in the view, or CHARSET= in the source file). Let's give a simple example. A British customer didn't have a Chinese language pack installed on his computer, and came across your website with the code of gb23 12. Unfortunately, your website just shows customers a bunch of garbled codes. As for business, do you think it will happen? However, the character set of ISO-8859- 1 is basically the code that comes with computer systems all over the world, so there is no question of whether there will be garbled codes. 5. Fully comply with W3C standards, taking into account the habits of different users, especially some firefox users. I often see some corporate websites look good, but it's terrible to see Firefox. You are often lucky to say that only a few of them use firfox, but if your business is lucky enough, then you don't have to do business. DIV+CSS website architecture is not only fast under ie, but also your web page content is easy to be read by search engines and will be better included. I won't bother you here. You can learn about DIV+CSS. 6. The email address of foreign trade enterprises is very important. Many people say that I have an email address. The free email address of 163 is very useful, and Yahoo's is also good. Yes, you are right, but I want to remind you of several aspects here. 1: It's a corporate mailbox with its own independent domain name, which can display corporate image. How many powerful companies have you seen still using the 163 mailbox? 2. Many foreign trade mails are often lost because of the phenomenon caused by the domestic information interception mechanism. How to solve it? We ordinary users don't need to know how to relay the global relay with the host in Hong Kong or the United States, but you should know that many domestic emails can't be sent out, and many foreign emails can't be sent in for a reason. The only solution is global mail relay. The mainland cannot send it through Hong Kong, and Hong Kong cannot send it through the United States. In short, make sure your email goes directly to the other party's mailbox. And will not be returned as spam.